Always fun to present with my friend and colleague Kelly Burt! Big thanks to the Velocity Institute for welcoming us to the Sustainability Summit in Phoenix this week. And equally big thanks to our friend Rob Flowers for sitting down front to get at least one picture where I don’t look like I’m in the middle of a magic trick ??
关于我们
Quad/Graphics, Inc. (NYSE: QUAD) announced it is enhancing its integrated marketing solutions offering through a newly expanded relationship with Package InSight, an organization that studies brand packaging performance, consumer attention and shelf impact. Through this partnership, brands and marketers who work with Quad will have access to a unique, data-driven view of how consumers engage with products during the shopping experience to aid in decision-making. Package InSight, a trusted source of consumer research, uses the latest in biometric technology, such as mobile eye-tracking, facial coding and brain activation, to study package performance, consumer attention and shelf impact. The organization uses a strict methodology to provide marketers with the proprietary data they need to optimize ROI on brand creative. This complements Quad’s existing measurement and analytics capabilities, giving brands and marketers an end-to-end view of the customer journey. Clients have access to a physical space at the Consumer Research Lab in Greenville, S.C., to manifest continuous new brand thinking that can be prototyped, tested, refined and produced, enhancing Quad’s unique marketing services and platform. Brands are able to use the space as a mock retail environment to test packaging design and shelf impact in a real-life consumer setting. Package InSight’s research offering will now expand from its current focus on brand packaging to include how brand creative impacts digital, in-store, direct marketing and all brand channels.
- 网站
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https://www.packageinsight.com/
Package InSight by Quad的外部链接
- 所属行业
- 包装与容器制造
- 规模
- 超过 10,001 人
- 总部
- Greenville，SC
- 类型
- 上市公司
- 创立
- 2014
- 领域
- Packaging Design、Packaging Materials、Eye-Tracking、Data Analysis、Consumer Research、Prototype Development和Real-world Testing
地点
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主要
获取路线
640 S Main Street
Suite 202
US，SC，Greenville，29601
Package InSight by Quad员工
动态
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Oh, the 5:45am Delta flight to Atlanta…must be time for another cool conference! Excited to rep Quad at #VelocitySustainabilitySummit to talk about how to get consumers to recognize the sustainability efforts of private brands. Give me a shout if you’re headed to Phoenix!
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Sustainable Packaging Coalition (SPC) conferences are always fantastic. I’m amazed at the wide swath of people from so many different backgrounds who really want to make a difference. But this year was definitely different. I felt excruciatingly guilty leaving my home, my husband, my pets, and all my extended family and friends in the dark. In chaos. I joked about just going to Chicago for a hot shower. But I was greeted with a big hug from my friend Paul Nowak Sunday and he reminded me that we were there for that exact reason. Storms are getting stronger. Weather is becoming less manageable. And we’re trying to get the genie back in the bottle. At almost every communal meal over the last few days I talked to people with similar stories… friends and family without power, homes and businesses destroyed, lives lost, loved ones missing. But we were all there with the hope that together we can make some positive change. I heard some great speakers, learned a bunch, and managed to get in some laughs with some really amazing people. And I’m headed home today with some renewed spirit, and the aim to be of help as much as I can.
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How do consumers make decisions on what goes in recycling and what goes to the landfill? Big thanks to Packaging Digest for featuring my article on our research into this topic! To really “see” what information consumers use, we fitted them with eye tracking glasses and had them sort real packaging into disposal categories. With the increase in EPR legislation it’s important that consumers see your on-pack sustainability messaging to make the right choice. Package InSight by Quad can find out if your instructions are effective! https://lnkd.in/eE_mmgaT
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Our Friend and Founder Andrew Hurley, PhD is giving a TEDX talk this week! TEDxClemsonU Theme: Innovate to Elevate Speaker: Andrew Hurley, Professor of Packaging Science at Clemson University Dr. Andrew Hurley will present an investigation into the environmental impacts of the six billion meal bar wrappers produced annually in the USA. His talk will reveal how consumers perceive the environmental friendliness of package design and how this perception changes when they are confronted with the actual environmental consequences. Clemson, SC August 24, 2024 8:30am - 4:00pm EDT Link to register in the comments below!
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Really nice write up from the folks at Packaging Digest about Package InSight by Quad’s store drop-off study from last year. Big Thanks to our collaborators with the Quad In-store team and How2Recycle? (H2R) for making this such a great bit of research! https://lnkd.in/d8GKx8sk
Want Consumers to Recycle In-Store? Show Them How.
packagingdigest.com
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You don't have to be friends with Amy Randall for 30+ years for her to take fantastic headshots for you, but it definitely didn't hurt. I'm forever thankful to have such a supportive friend to help me announce my new role as Director of Client Research at Package InSight by Quad. It's very humbling to have the confidence and support of the Quad ecosystem as we grow our consumer research facility here in Greenville and expand into the midwest later this year. I would be remiss if I didn't mention that I wouldn't be in this place if it were not for very special friends and mentors who met me when I was searching for real purpose and saw potential in me. I owe so much to Pam Donohue, Drew Felty, and Andrew Hurley, PhD and I'll never be able to thank them enough.
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Our friend Andrew Hurley, PhD highlights some of the immersive consumer testing we can do here at the Shopper Lab at Package InSight by Quad. Take a listen!
Your Sustainable Packaging Source????| Top Voice LinkedIn | 90K+ on TikTok @Corygated | Host of Sustainable Packaging Podcast | IPPO Member | I'll Help You make your Packaging more Sustainable
50 times per second! QuadPackaging has 10,000 square feet of space to test customers and how they are attracted to or not attracted to your packaging concepts. This is my friend Andrew Hurley, PhD and this episode of Sustainable Packaging Podcast with Cory Connors has been a hit! Be sure to subscribe and give it a 5 star review :) we appreciate your support! #sustainablepackaging
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It's not often you get to brag about being included in published, peer-reviewed journals. Proud of our Package InSight by Quad team (and our whole Quad family of partners) and our good friends and collaborators at GreenBlue Org. And I really want to brag on my colleague Mengmeng Zhao, PhD, who really worked to push this publication through all the hoops necessary to get it over the finish line. Hope our #sustainability-minded friends will give it a read! https://lnkd.in/eZYFPFvx
The Influence of In-Store Recycling Signage on Consumer Behavior: A Study of Visual Attention and Usage of Store Drop-Off Bins
mdpi.com
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Come join us in Greenville in a few weeks for a great day of sustainability discussion!
With all the buzz around sustainability and the impact packaging has on our environment,?Quad?is turning intent into action. ? We are hosting our 6th Annual Sustainability Symposium on May 9th in Greenville, SC. This is a great opportunity to connect with like-minded individuals and learn how other companies are approaching sustainability. In my experience, it is only through collaboration and synchronization that we can solve some of sustainability's toughest questions.? ? You can use the link below to review the agenda and request an invitation to this powerful event. Let's bridge the gap between intention and impact together!
Quad Sustainability Symposium
events.quad.com