Pacific Content

Hey! University Marketers, what's your take on podcasting? A podcast for your Uni, or higher ed institution, may just be something to look into. Reach and inspire future students, form a greater community, and get your latest research out there beyond an academic paper. Lower Street's December Office Hours are shining the spotlight on one higher ed podcast: Desi Routes & Roots. Shannon Young of the Seattle University Roundglass India Center will join Annalise Nielsen for a chat on their experience with podcasting, and the benefits they've seen. Register for free at the event below https://lnkd.in/dVe4HAMf

Lower Street is back with yet another GREAT Office Hours: Developing Your Brand’s Internal Super Fans Stevie Manns, producer of BlackRock's The Bid is sharing how these super fans could be your secret sauce to podcast growth. They've been proven to help boost brand awareness and favorability. Check it out at the link below. Registration is free, so we'll see you here. https://lnkd.in/d2dieStT

If you are looking for brand champions, look no further than your very own employees. Stevie Manns is taking over the next edition of Lower Street Office Hours to show us how using internal super fans helped BlackRock drive considerable growth and brand favorability with their podcast. Join us on November 13th at Noon EST, 5PM BST. Registration is free, and all those who registered can grab the replays.?

Who do you picture when you think of a stereotypical podcast listener? They’re probably a Millennial, right? Likely the intellectual type with an advanced degree who enjoys highbrow content and proudly sports their public radio tote bag on their way to their 9-5 white collar office job. And let’s be honest, you probably pictured a white dude. Am I far off here? For a long time, you probably wouldn’t have been far off in that assumption. But the profile of the “average” podcast listener has changed dramatically in the last 5+ years, and continues to evolve rapidly. The problem is that most brands don’t seem to know this. Most brands think of podcasts as a tool to reach that “stereotypical” podcast listener mentioned above. But there is already quite a lot of (branded) content out there targeting our stereotypical podcast listener. On the flipside, there are so many listeners who are keen for new content, but are greatly underserved by brands in podcasting. This presents a huge opportunity for brave brands to stand out. So I’ve decided to launch a new blog series highlighting all of the different opportunities brands are leaving on the table by NOT jumping into podcasting. Subscribe to the Pacific Content newsletter today to get each addition to the series directly in your inbox! https://eepurl.com/dsDbBf

Did you know you could grow your podcast 45% just by changing the artwork? I didn't. But Jeremy Enns does, and he's going to walk us through how at a free event. Join us at the Lower Street Office Hours next Wednesday. Register free: https://lnkd.in/dxKmGPrE

Podcasting is a great tool to help you stand out as a leader in your industry. But that's a pretty big time commitment... Introducing Authority by Lower Street– an offer busy leaders can’t refuse. Tailored podcast production services that deliver industry-leading quality, all while respecting the valuable time of busy clients. Time is money. But to establish yourself as a thought leader, you need to make your voice heard. That’s the value podcasting can bring. Learn more about this new opportunity with Lower Street: https://lnkd.in/dp5ecdp8

Want to lead the conversation in your industry? The Brand Podcast Summit by Lower Street is bringing you all the tools you need to unlock the full potential of brand podcasting and build your authority. Over 2-days podcasting experts will share their strategies and insights, as well as guide you through live-audit sessions. Register now to this free event:

Steve Pratt gave a great presentation at Lower Street's Office Hours on Wednesday, and there's good news: If you missed out, the replay is available, and it's free! Just register here: https://lnkd.in/dh7p9p-j Next edition of Office Hours will welcome Jeremy Enns to present "The Total Package: The Hidden (But Very Real) Impact of Podcast Artwork& Packaging on Growth" Find all the information here: https://lnkd.in/dAYH83Hk We'll see you there.

If you enjoyed the recent Lower Street Office Hours with our founder Steve Pratt, then you won't want to miss the October Edition. For October's Office Hours, Annalise Nielsen is welcoming on Jeremy Enns, founder of Podcast Marketing Academy and writer of the popular Scrappy Podcasting Newsletter. Jeremy will share how the way you package your podcast can totally transform your show's growth. Through his recent case study with the Growth Mindset podcast, Jeremy will show how a few subtle changes propelled one of his clients from 34k to 72k downloads a month. Registration is free, sign up below!

Co-founder and former VP Steve Pratt is kicking off the Lower Street Office Hours series to share his forward-thinking approach?on how to nail a strategy to gain and maintain attention in a content-saturated world. With the right attention strategy, you unlock what podcasting can really do for your brand. To get that attention, you'll need to abandon the status-quo and get creative. This will be a one-hour session with a presentation and open-floor Q&A. Join us on September 18th at 12?PM EST, 9 AM PST attendees will receive the first audiobook chapter of Steve's?Earn It: Unconventional Strategies for Brave Marketers. and a chance to win the full book.? Register here:?https://lnkd.in/dfa92dh9