Pablo's Mate

The Pablo's Mate team is full of gratitude this Thanksgiving season! Thank you to everyone who came out to our NYC launch party on Saturday- it was so special to be able to share this milestone with our customers as well as partners, investors, and of course - our family and friends who have supported us since day 1. We heard two things over and over again throughout the event: "Yo, Pablo's Mate makes me feel amazing!" and "Yo, there are so many interesting people here!" That's what it's all about. We made Pablo's Mate to energize, uplift, and connect our community, and it's so gratifying to see that manifest!! Pablo's Mate is now available for purchase on pablosmate.com. Look out for more updates soon on other events and places to find it across New York City and beyond! Cc: Steven Bartkowski

Exciting news: Pablo's Mate is officially launching in NYC! We just ran our first US-based production with the amazing team at NOBL Beverages. Our online store is ready to open its doors. Starting this month, you'll find Pablo's Mate in bars, convenience stores, and groceries around Manhattan and Brooklyn. We are so stoked to make Pablo's available to all of you who have been asking for it!! We'd love to celebrate this milestone with you at our launch party this Saturday, November 16. It's free to RSVP and will be a great afternoon of live music, food, Pablo's Mate and more! RSVP here: https://lnkd.in/efpRBPed Steven Bartkowski Pablo's Mate #startuplaunch #startupcpg #yerbamate

Do you remember the first time you tried to pronounce the word a?aí? What about the first time you heard your 'crunchy friend' was homebrewing kombucha with some alien fungus called a SCOBY? (it was me, I was the crunchy friend ?? ) I've been studying trends of other international foods and bevs that have risen to prominence in the States in recent history. Think about it- just in the last couple of decades, foreign products like a?aí, kombucha, Sriracha, and matcha have each carved out billion-dollar industries by tapping into health trends, multicultural appeal, and a love for unique flavors. Matcha provides an interesting comp to yerba mate. The green tea first gained traction in the U.S. in the early 2000s, driven by its reputation for high antioxidant content, natural energy boost, and ceremonial roots in Japanese culture. Over the past two decades, it has evolved from a niche health product to a mainstream beverage- a $2.6 billion U.S. market with an expected CAGR of 4.6% through 2030, cementing itself as a staple beyond the health-conscious consumer segment. Yerba mate is another green tea with natural energy-boosting properties, antioxidants, and major cultural significance. It entered the US market positioned as a wellness-oriented beverage, and is projected to reach a U.S. market size of $2.9 billion by 2030 with a CAGR of 5.2%. That's without Pablo's in the market! As consumer interest in health-conscious and energizing beverages continues to rise, yerba mate is poised to become as big (or bigger!) than matcha. So excited for Pablo's Mate to help shepherd in that era - to be the reason people know how to pronounce mate and drink it every day - with a beloved brand and product hitting shelves this fall. #yerbamate #cpgstartup #seedstage #alchemyinacan Steven Bartkowski

Pablo's Mate will be at the Tal3nto 3v3 event next Saturday!!! Short hand - I’m very excited to partcipate in another soccer event in NYC! Long hand- Pablo’s Mate has more activations in the relevant market than any other CPG brand PRE-launch. I would even argue we are more primed for the World Cup ‘26 than all our direct competitors that have fully launched. There is a special power when you you bootstrap a CPG brand. The seeds are being sowed. It’s just a matter of time until you can witness the harvest! Big shout out to Josh Dean for helping to make this happen!

We have been honored to part take in the Sunday “Front Yard” games in NYC with the No One Home crew (@noonehome141 on IG). Very simple mission: play ball with the community! Last week we had random group of young brothers stop by to watch us play. By the end we had these kids playing! Just wanted to share a wholesome moment of a friend Kei, giving a hand and making core memories for the youth! At Pablo's Mate we believe community stretchs far beyond measurable CAC metrics and more so showing up and providing space for everyday people to connect and feel at home. How do you plan to build a multigenerational brand if you’re not connecting with the future generation?

Drink to understand!

"It is not the taste or the physiological benefits. It is the routine of it, the shared experience, the opportunity to bond. There are so many barriers to human connection in our modern world; mate breaks them down...?Mate is not just a drink, it’s a lifestyle." Love to see The Athletic of The New York Times highlight the growing global reach of yerba mate! While the stars have been drinking traditional mate on the sidelines of the Copa America, New York soccer fans have been enjoying?Pablo's Mate at watch parties across the city. We take pride in sharing this ritual with the community and helping to build the relationship between yerba mate and the American market. We'll be at?Fly Nowhere's Bushwick outpost for the Euro and Copa finals -- and in stores and venues across NYC later this year! Reach out to get Pablo's Mate at your own upcoming events. #yerbamate #cpginnovation #copaamerica #cpgstartup

Three years ago, I moved to Bogotá, Colombia for the soft launch of Pablo’s Mate. While on this journey I learned something very valuable: Authenticity isn’t bought, it’s inspired… Upon arriving to Colombia, my main goals were to: - Test the market with a product that is completely foreign to them - no one drinks yerba mate in Colombia. - Test my skills as a businessman. I never started my own business, there are a lot of aspects to business that are natural to me but some that really challenge me. - Build the foundation of a truly authentic brand that is, by default, international. Bogotá is a great city to launch a business! It’s full of ambitious and extremely capable people. I spent time with a local artist (IG @madkazper666) and casually painted the picture of Pablo over a few dinners. He later created this video, unsolicited. It was truly inspiring to see his take on Pablo. Although I did pay him for his work, I could never bring this out of him. I had to plant the seed and allow him to create on his own. Pablo’s Mate is more than a beverage, it’s a reminder. A reminder that alchemy truly exists in all of us, despite the environment you’re born into. We have the capacity to create the space we need in order to create the world we want. That’s the essence of Pablo's Mate. The “good-for-you energy” market largely overlooks communities that need it the most. Not Pablo: Pablo is approachable and meets people where they are, and gives them what they need - that reminder. Stayed tuned for more insights on the journey of Pablo's Mate and to learn more about the myth of Pablo. *******disclaimer- Kanye west doesn’t represent any core values of Pablo’s Mate****** Maggie Hogan #yerbamate #cpg #newyorkcity #colombia #bogota #goodforyouenergy

Lots of exciting momentum building with Pablo's Mate as we enter Q3! This week, we'll finalize the recipes for our 4 proprietary SKUs in order to produce the next batch of cans and officially launch later this summer. I can't wait to see cans of the OG Pablo's Mate, Pablo's Red Root Mate (brewed with beet juice and hibiscus!), and their sugar-free versions in stores and venues all over NYC by Q4!! While we wait for the production, there's a lot of fun on-prem activity with the Euros and Copa America ramping up. Multiple venues have ordered steady?supplies of Pablo's for the whole summer - a huge opportunity that can't wait for cans. To meet the demand, Steven Bartkowski and I have been home-brewing kegs of Pablo's Original and Red Root mate. This temporary solution has brought us closer to the product and tested our grit, with "off-hours" spent perfecting the recipe and brewing batch after batch to ensure we're keeping up with demand with an authentic and quality representation of the product. It will be great to get the next big batch of cans, but this is a fun temporary solution that's really resonating in the market. Stay tuned for updates on where to find the freshest yerba mate in NYC at events all summer long. As a reminder, we're raising a pre-seed round to maximize the impact of our upcoming launch. Please reach out to chat about how you can get in early with the grittiest, most creative team in the beverage industry. Let's make Pablo a household name together!