P11

WHIP IT GOURD: November 2024 P11 FM Mix on Spotify The P11 audio chefs took a heaping scoop of post-punk and artsy quirkiness, sprinkled in some pop, and tossed it all into a blender. We added a generous dollop of British charm, a pinch of American angst, a dash of unique vocal styles, synthesizer technology, and a splash of romance and created a deliciously fun, new wave audio feast! This eclectic mix is like a smoothie that won’t merely keep you healthy but might also blow your stereo’s mind because it’s so darn tasty. If you’re new to ‘new wave,’ you’re in for quite a treat. And if you’re a seasoned old schooler, you already know this playlist will be more awesome than finding an extra fry at the bottom of the bag. Dig in and have a listen! https://lnkd.in/eDk8VUgd #P11 #P11CompanyCulture #ContentCreationSolutions #RealEstatemarketingSolutions #NewWaveMusic

A NEW LEASE ON LIFE: Paladia rebranding & marketing P11 is pleased to announce a dynamic new marketing strategy for Paladia, formerly Ventana Apartments. We took this established multifamily community managed by SRG Residential in Playa Vista, CA, and strategically rebranded it to bring confident and competitive energy into the current marketplace. The assignment proved complex, but by leveraging extensive demographic analysis and location research, P11 crafted a complete relaunch strategy to unify the core identity and persona with the development of a comprehensive vision book, positioning strategy, naming study, branding overhaul, website redesign, floor plans, collateral, and additional resources for this Southern California community. It celebrates both residence styles, highlights impressive upgrades, and emphasizes extensive renovations throughout the community, allowing prospects to select the aesthetic that best aligns with their individuality. This formerly quiet multifamily community has been revitalized, positioning itself to thrive in the vibrant Silicon Beach market today and tomorrow. READ THE FULL STORY HERE https://lnkd.in/e4GrmNgF #P11 #MultifamilyMarketingSolutions #RebrandingSolutions #PaladiaPlayaVista #SRGResidential

B2B MARKETING: THE PREVITI GROUP LAUNCH A brand is your gateway to all marketing efforts. That’s why it’s so essential to build your brand with as much care as you build a real estate portfolio. The Previti Group wanted a new brand reflecting its myriad capabilities while taking an exciting new direction in real estate ventures. With our extensive and results-driven brand ideation solutions, P11 was specifically brought in to create a new brand launch and strategy. Everything in this complete marketing package was meticulously designed and built to fully embody The Previti Group’s core values and unparalleled standards. The logo design is the cornerstone and conveys a strong story. Staying true to the company’s strategic positioning for the future and its portfolio of distinctive product offerings, this logo was meticulously crafted to reflect the finesse, agility, and well-honed experience of the company. READ THE ENTIRE STORY! https://lnkd.in/eGtk2bzc #P11 #B2BMarketing #RealEstateMarketingSolutions #BrandingSolutions #ThePrevitiGroup

LET’S AMPLIFY THE COMPASSION AGAIN! It’s that giving time of year. Our annual P11 Blanket+ Drive to help the local homeless stay warmer has begun. We’ve been doing this drive for many years, and it’s always humbling and heartfelt for us by the tremendous outpouring of support and response from the homebuilding, multifamily, and marketing industries. Thank you so much. There are currently no walk-up homeless shelters in the OC. This blanket+ drive helps people stay alive. Leigh White, P11 Senior Content Strategist/Advocate for the Homeless, has been doing volunteer, independent, direct street outreach in Orange County for almost 11 years at night and on weekends. She connects folks needing services and housing by collaborating with local case management agencies, first responders, law enforcement, and local city and county government. She also follows up with these agencies/entities to ensure progress and transparency. The blankets, socks, and other items you purchase open a door through direct interaction and kindness right now. They help to start a conversation, gain trust, keep people alive, and change homeless lives for the better during these colder nights. Simple gestures can lead to big results. THERE ARE TWO FAST & EASY WAYS TO DONATE. Find out how now! https://lnkd.in/eA5bBVza #P11 #CommunityOutreach #HomelessAdvocacy #P11AnnualBlanketDrive

Today is Veterans Day. We honor all who have served in the U.S. Armed Forces during peacetime and wartime. This includes veterans from the Army, Navy, Marine Corps, Air Force, and Coast Guard who have protected our freedoms. P11 thanks them for their sacrifices and contributions! LEARN THE HISTORY OF THIS HOLIDAY https://lnkd.in/dtFCEjH6 #VeteransDay2024 #Appreciation #P11

LEARN HOW FONTS CAN MAKE OR BREAK A BRAND Fonts make a huge difference in the credibility, caliber, promise, perception, and vibe of your brand. They’re in your logos, signage, websites, collateral, digital campaigns, and absolutely everything you use to connect to your audience. That’s why it’s imperative to choose fonts with the guidance of P11 — a professional and highly creative marketing agency with solutions purpose-built for brand ideation in the real estate sectors. For this thought leadership content, we also consulted with the Font Brothers, Eddie and Joe Font, of VSI — one of our strategic partners. If you have anything to do with the Southern California homebuilding or multifamily industries, you know them. Are they font designers? No. But they are very experienced in the real estate industry, super cool people, and their last name is Font. Read the entire article here https://lnkd.in/e6z4RxYw #P11 #Fonts #Branding #MultifamilyMarketing #NewHomeMarketing #VSI @eddiefont @joe_font

Happy Halloween from everyone at P11! #Halloween2024 #BOOtifulBranding #PumpedUpWebsiteDesign #GourdgessStrategy #RealEstateMarketing #MultifamilyMarketing #NewHomeMarketing

BOUTIQUE MEETS CHIC: The One Ten marketing Across the nation, P11 is proud to deliver exceptional multi-family solutions for our valued partners. We are excited to announce the launch of The One Ten by Moran Properties, a luxury apartment community inspired by the allure of boutique hotels, currently leasing in North Kingstown, Rhode Island. P11 has been instrumental from the outset, crafting comprehensive branding creative, developing clear messaging, designing an engaging website, and executing various marketing initiatives, including direct mail, social, and just added digital marketing to ensure a confident and commanding launch and presence for this remarkable new community. Whether your multi-family community comprises 50 units, 200, or 1,400, P11 is committed to providing a personalized approach that resonates with potential renters. We excel in positioning your community as a frontrunner in today’s highly competitive real estate market. With over 35 years of expertise in real estate marketing, P11 is designed to be your one-stop solution provider. READ THE COMPLETE STORY NOW! https://lnkd.in/eCrgHW9G #P11 #RealEstateMarketingSolutions #MultifamilyMarketingAgency #TheOneTen #MoranProperties

LOVE YOUR MARKETING WITH P11: THE NEW MIRALON CAMPAIGN REVEAL!!! We’re happy to reveal a whole new and exciting creative campaign for Miralon—an existing, luxury master-planned community in Palm Springs, CA. And like its coveted location, the new campaign is colorful, fun, and fabulous! The inspiration for the new campaign is the Miralon name itself. We brought it to life in a clever way by adding a series of rotating “L” suffixes to identify the specific advantages that are innate at Miralon, which make it the ultimate place to call home in the Coachella Valley. There’s a playful spirit that carries through each Miralon marketing element and reflects the real community experience—living, luxury, lifestyle, and exuberant love for having it all, which new home buyers want. SEE THE NEW CAMPAIGN NOW! https://lnkd.in/dYTeuCTR #P11 #MIRALONPalmSprings #MasterPlanMarketing #RealEstateMarketingSolutions #NewHomeMarketing #FreeholdCommunities

THE P11 BRANDING ORIGIN STORY! Every hero has an origin story. In marketing, we call it brand ideation. P11 is no exception. We get asked all the time, “What does P11 stand for? What does the P refer to? How about the 11?” We’re finally revealing our brand creation as part of our 35th-anniversary commemoration. You’ll find it reflects how we approach the business, our clients, and ourselves. And it ties directly into our company culture. P11 began in 1989 as Piazzo. The Piazzo name was inspired by Italian piazzas combined with mid-century modern whimsy (think Wham-O). As the company became more successful and grew quickly, a rebrand was in order. We knew it had to reflect our internal philosophy. It had to go from a “pretty” name to a powerful name that resonated confidently, possessed some mystique, and yet was very, very cool. Oh…and it had to relate to music since music has always been the heart and soul of our company. DISCOVER THE MAGIC NOW https://lnkd.in/dHzCq2qR #P11 #RealEstateMarketing #MultifamilyMarketing #BrandingSolutions