Oxford Road

“?When the economy sneezes, the advertising industry catches cold.” - Neal L. (EVP of Strategy & Product, Oxford Road) When budgets tighten, advertising is often the first thing to go—huge mistake. In a recent episode of the Media Roundtable, our audio ad experts James Cridland (Editor, Podnews and Podcast Business Journal), Spencer Semonson (Media Supervisor, Oxford Road), and Neal L. (EVP of Strategy & Product, Oxford Road) break down why your audio ads shouldn’t stop even in times of economic uncertainty. This clip is from Oxford Road’s Podcasthon episode of the Media Roundtable, supporting a very worthy cause, The Koala Corps. For more on that charity, and to hear the whole episode full of audio insights, link’s in the comments ?? – #Podcasthon #AudioAdvertising #AdBudget #Podcasting

New Influencer, New Media Roundtable ?? The Media Roundtable is back with our very special Podcasthon episode supporting the Koala Corps. Plus, a blockbuster industry edition with a round-up of last week’s biggest audio industry moves. Fearless host James Ingrassia (EVP of Client Services, Oxford Road) welcomes fellow audio all-stars: ?? James Cridland (Editor, Podnews and Podcast Business Journal) ?? Neal L. (EVP of Strategy & Product, Oxford Road) ?? Spencer Semonson (Media Supervisor, Oxford Road) ?? Courtney O'Connor (Director of Podcast Media, Veritone One) ?? Supporting the Koala Corps ?? 1500+ Podcasts for Good ?? YouTube Premium Lite ?? Tariff-Proof Ad Budgets? Also well worth your time: ?? Podcasting Meets the Law of Large Numbers ??? Leveraging Audio in Uncertain Times ????? Parlez-vous Fran?ais? Podcast consumption in France Check out the new Influencer and sound off in the comments?? – #Podcasthon #AudioAdvertising #KoalaCorps #Podcasting

What does a flawless live read sound like? You need to listen to Betsy Sodaro talking about Found on her podcast, A Funny Feeling. In this week’s Save the Live Reads example, strong copy comes to life with Betsy’s unmistakable voice and her personality shines through. We go on a journey as Betsy shares how Found’s business banking platform brought her relief, just in time for tax season. Plus, with the Oxford Road Creative team’s uniquely-crafted Audiolytics? talking points, Betsy backs up her experience with other reviews and stats that matter. The end result: an authentic, engaging ad that converts. Have a listen and just TRY to avoid checking out Found. – #audioadvertising #podcast #savetheliveread

Podcasting's shift to video is blurring the line between audio and social media in ways that may have broader consequences for both mediums. Oxford Road/Veritone One's Daniel Granger explains over at ADWEEK. https://lnkd.in/e-3Sbav3 #podcasts #podcasting #influencers #socialmedia

Spotify & Bill Simmons decide to run it back ?? Spotify just renewed Bill Simmons’s contract for at least two more years (EMARKETER has the story; ?? in comments). Here’s why it matters: ?? Spotify’s been pivoting to video-driven, lower-cost podcast content ?? But they’re signaling some podcast talent is still worth the investment ?? Spotify’s decision shows confidence in Simmons (Head of Talk Strategy and host of The Bill Simmons Podcast) ?? It’s also a good sign for The Ringer’s performance. Acquired in 2020 for $250 million, The Ringer produces over 50 podcasts and 100+ hours of weekly content on sports, pop culture, politics, and technology (per Variety). This renewal shows the money can still flow for proven podcast talents. What do you make of Spotify’s moves? Sound off in the comments ?? – #Podcast #IndustryNews #ContractRenewal

“We’ve got these incredible audiences that span ages and that trust us.” - Deborah Goldstein (Executive Producer, Head Writer, Host of “The Big Fib”) ?? The kids and family podcasting space is a hidden gem for marketers ?? On the latest episode of Ad Infinitum, Stew Redwine (VP, Creative Services, Oxford Road) welcomes Deborah Goldstein (Executive Producer, Head Writer, Host of Gen-Z Media’s hit show The Big Fib) and Jeremy Westphal (Director of Partnerships, Advertising Strategy & Creative Services, Gen-Z Media) to explore how they’ve earned trust with co-listening audiences and why that’s so valuable for Chief Audio Officers. Have 2 minutes? Check out the clip. And for the full episode with more insights on this vital genre, ?? is in the comments. – #AudioAdvertising #Creative #Podcasting

What happens when long-form intimacy meets short-form virality? As video becomes the new battleground, the lines between podcasting and social media are blurring fast. This shift will reshape how we define influence, trust, and performance—for creators, advertisers, and audiences alike. The question isn’t whether to embrace video, but how to do so without losing what made podcasting powerful in the first place. Thanks to Adweek for spotlighting the conversation around how video is reshaping creator ecosystems—and what it means for the future of brand storytelling and measurement. ???Read the full piece here: https://adweek.it/41RAbXM #podcasting #influencermarketing #creator #oxfordroad

In Ad Infinitum "Stay Safe in Sound",?Suzanne Rico, journalist and host of?The Man Who Calculated Death, a podcast that dives into her family’s history and its resonance in today’s world. Link to full Ad Infinitum episode and "The Man Who Calculated Death" in comments. Together, they unpack the?nuances of brand safety, from?navigating advertiser concerns?to the?complexity of historical narratives in media. Suzanne shares her firsthand experience in?selling and distributing a high-stakes story, the unexpected roadblocks she encountered with advertisers, and why?context and intent?matter more than just?keywords?when it comes to?brand suitability. Of course, no episode would be complete without?Ad Infinitum’s?signature segment: an analysis of real-world audio ads from top spenders identified by?Magellan AI This time, Stew and Suzanne break down ads from?BetterHelp,?Amazon Pharmacy,?Rocket Money, and?Ritual, revealing what works, what doesn’t, and what advertisers can learn from them. Support the show Ad Infinitum is Presented by?Oxford Road?and Produced by?Caitlyn Spring?&?Ezra Fox, MFA, written & hosted by?Stew Redwine, and sound designed by?John Mattaliano, with audio production by?Zach Hahn.

VOICE | "For now, stakeholders on each side should be prepared to not only adapt, but to learn. Both podcasting and social media have a lot of lessons to offer but also hurdles to avoid as their approach to video evolves," Daniel Granger. https://adweek.it/41RAbXM