Oxford Road

New Influencer, Ad Infinitum ?? That’s right, the world's only podcast solely dedicated to audio ads is back! Brought to you by this week’s sponsor, Claritas, we give you Ad Infinitum Season 3, Episode 2: "Stay Safe in Sound." Host Stew Redwine (VP, Creative Services, Oxford Road) welcomes journalist Suzanne Rico to talk about creating and marketing her deeply personal, fascinating podcast The Man Who Calculated Death. And in the ad breakdown, Stew and Suzanne check out winners and losers from BetterHelp, Amazon Pharmacy, Rocket Money, and Ritual. Highlights: ?? Brand Safety: Context over Keywords ?? Want Better Copy? Say Less ?? Simplicity, Simplicity Also well worth your time: ?? Edison Research’s 2025 Infinite Dial ?? Podscribe Sets a New Standard in Attribution ?? See us at Evolutions! Check out the new Influencer and sound off in the comments?? – #Podcasting #AudioAdvertising #BrandSafety #AdInfinitum

Podcast publishers. Sales teams. Major brands. Bring them together in the right way, and you have the makings of sponsorship success. If you're heading to Podcast Movement Evolutions next week, be sure to consider this great session on mastering the art of podcast sponsorships. "Fixing Sponsorships: A Radically Candid Convo with Brands, Sales, and Publishers" is a tell-all session with The Podglomerate's COO Daniel Christo. Dan will be in conversation with Forever Dog Productions' co-founder/CEO Joseph Cilio (who we recently had on the podcast), Amplitude Media Partners' Founder & Managing Partner John Donahue, BetterHelp's Sr. Manager of Audio Partnerships Sabina Szathmary Hagey, and Oxford Road's Media Supervisor Spencer Semonson. This is a great event for mid-sized podcasters who want to streamline their brand partnership process. When? - April 2, 2025 at 14:30. Where? - Brand Success Stage Sign up here: https://lnkd.in/eAiXB2Kc

Look forward to a great panel chat with our friends at Libsyn. If you want unfiltered commentary from the buying community this is the one to attend. Look forward to seeing our partners & friends in a week where we will continue to push the audio industry forward. Thank you Stephen Pickens Anthony Savelli

A MAJORITY of Americans listen to podcasts monthly. Being a part of this industry since our awkward teenage years has been fun to say the least. Looking forward to catching up with everyone at PME in Chicago! #veritoneone #oxfordroad #podcasting #podcastmovement

Who else is going to Podcast Movement Evolutions next week? ?? Oxford Road and Veritone One are showing up in force ?? Our team’s taking the stage for no less than 10(!) talks to give you all the insights you need to succeed in audio. That includes our very own Daniel Granger (CEO, Oxford Road & Veritone One) who’ll present a keynote on the most pressing issue for our industry: “‘What’s a Podcast?’ - Defining the Future of the Movement” - 4/2, 9:40am Plus, Dan will join up with Conor Doyle (President, Veritone One) and Melissa DeMarzo (Sr. Manager, Acquisition, Boll & Branch) and Nicholas Giorgio (Director, Media & Customer Acquisition, SimpliSafe) for “Giving Brands a Voice in the Future of Podcasting” - 4/2, 11:45am More hits from our audio all-stars you won’t want to miss: 4/1? ?? “Uncensored: Podcast Advertising Questions You're Too Afraid to Ask” with Bart Roselli (SVP Growth, Veritone One) - 4/1, 1:45pm ?? “How Brands Are Scoring Big with Audio and Video” with Courtney O'Connor (Director of Podcast Media, Veritone One) - 4/1, 1:45pm ?? “What Makes Audio Ads Work Now” with Stew Redwine (VP, Creative Services, Oxford Road) - 4/1, 4:00pm 4/2 ?? “Future-Proofing Programmatic Advertising: Strategies for Sustainable Growth in Digital Audio” with Jarrod Klawinsky (Media Director, Programmatic, Oxford Road) - 4/2, 11:45am ?? “Targeted Podcast Buying 101: Strategies to Scale and Succeed” with Maggie Beyer (Associate Director, Digital Media, Veritone One) and Courtney O'Connor (Director of Podcast Media, Veritone One) - 4/2, 1:45pm ?? “Monetization Strategies for Multi-Platform Distribution” with Hilary (Ross) Shafer (VP, Podcast and YouTube Influencer, Veritone One) - 4/2, 1:45pm ??? “Fixing Sponsorships: A Radically Candid Convo with Brands, Sales, and Publishers” with Spencer Semonson (Media Supervisor, Oxford Road) - 4/2, 2:30pm ?? “2025 Buying Trends: What You Need to Know” with Miranda Romano (SVP, Media, Oxford Road) - 4/2, 3:15pm Check out these talks and we’ll see you in Chicago! – #PodcastMovementEvolutions #PME #PodcastingTrends

The audio revolution has not been televised... ...but it's definitely being watched ?? The 2025 Edison Research Infinite Dial has all the details ?? YouTube has officially dethroned Spotify and Apple as the #1 service used most often for podcast. Video isn't just complementing audio—it's expanding the ecosystem. The numbers don't lie: ?? 79% of Americans (228M) listen to online audio monthly (??Spotify,??YouTube Music, ??Pandora) ?? 55% Americans consume podcasts monthly (including video podcasts) ?? Weekly podcast listeners up to 115M Americans ?? AM/FM radio still dominates listening in vehicles, but CarPlay and Android Auto’s share is increasing Our take ?? Digital Audio media consumption is at an all-time high, with streaming and podcasts driving growth. And video’s a net positive for podcasts. We’re seeing more growth as on-demand audio becomes the default in cars as well. Link to the full report (with more audio insights) is in the comments ?? – #Podcasting #VideoPodcasts #YouTube #AudioRevolution

“?When the economy sneezes, the advertising industry catches cold.” - Neal L. (EVP of Strategy & Product, Oxford Road) When budgets tighten, advertising is often the first thing to go—huge mistake. In a recent episode of the Media Roundtable, our audio ad experts James Cridland (Editor, Podnews and Podcast Business Journal), Spencer Semonson (Media Supervisor, Oxford Road), and Neal L. (EVP of Strategy & Product, Oxford Road) break down why your audio ads shouldn’t stop even in times of economic uncertainty. This clip is from Oxford Road’s Podcasthon episode of the Media Roundtable, supporting a very worthy cause, The Koala Corps. For more on that charity, and to hear the whole episode full of audio insights, link’s in the comments ?? – #Podcasthon #AudioAdvertising #AdBudget #Podcasting

New Influencer, New Media Roundtable ?? The Media Roundtable is back with our very special Podcasthon episode supporting the Koala Corps. Plus, a blockbuster industry edition with a round-up of last week’s biggest audio industry moves. Fearless host James Ingrassia (EVP of Client Services, Oxford Road) welcomes fellow audio all-stars: ?? James Cridland (Editor, Podnews and Podcast Business Journal) ?? Neal L. (EVP of Strategy & Product, Oxford Road) ?? Spencer Semonson (Media Supervisor, Oxford Road) ?? Courtney O'Connor (Director of Podcast Media, Veritone One) ?? Supporting the Koala Corps ?? 1500+ Podcasts for Good ?? YouTube Premium Lite ?? Tariff-Proof Ad Budgets? Also well worth your time: ?? Podcasting Meets the Law of Large Numbers ??? Leveraging Audio in Uncertain Times ????? Parlez-vous Fran?ais? Podcast consumption in France Check out the new Influencer and sound off in the comments?? – #Podcasthon #AudioAdvertising #KoalaCorps #Podcasting

What does a flawless live read sound like? You need to listen to Betsy Sodaro talking about Found on her podcast, A Funny Feeling. In this week’s Save the Live Reads example, strong copy comes to life with Betsy’s unmistakable voice and her personality shines through. We go on a journey as Betsy shares how Found’s business banking platform brought her relief, just in time for tax season. Plus, with the Oxford Road Creative team’s uniquely-crafted Audiolytics? talking points, Betsy backs up her experience with other reviews and stats that matter. The end result: an authentic, engaging ad that converts. Have a listen and just TRY to avoid checking out Found. – #audioadvertising #podcast #savetheliveread

Podcasting's shift to video is blurring the line between audio and social media in ways that may have broader consequences for both mediums. Oxford Road/Veritone One's Daniel Granger explains over at ADWEEK. https://lnkd.in/e-3Sbav3 #podcasts #podcasting #influencers #socialmedia