Oxford Road

“For me, it's like being on the Titanic, and somebody’s saying, ‘Oh, look, that iceberg looks nice. Let's go over there.” - James Cridland (editor, Podnews and Podcast Business Journal) New Influencer, New Media Roundtable ?? This week, we’re taking a deep dive into the future of podcasts – our dreams, fears, and the unknown. Daniel Granger (CEO, Oxford Road & Veritone One) hosts: ? Spencer Semonson (Media Supervisor, Oxford Road) ? Stew Redwine (VP Creative Services, Oxford Road) ? Ricardo Martinez Simental (VP Client Services, Oxford Road), and ? James Cridland (editor, Podnews and Podcast Business Journal) Highlights: ?? Podcasts Drive Traffic ?? Spotify’s video push ??? Podscribe’s New Research Also well worth your time: ?? Audacy, Inc. Enhances Ad Creativity ?? Local Advertisers Slow to Jump on Podcast Train ?? Spotify Sunsets Listener Support Program Check out the new Influencer and sound off in the comments ?? – #AudioAdvertising #Podcast #Creative #VideoPodcast

This month, we’re thrilled to celebrate the workiversaries of some extraordinary members of the Oxford Road team ?? These milestones represent not just years of service, but years of impact, growth, and excellence. Please join us in recognizing these amazing individuals: ?? Melissa Altamirano, SHRM-CP - 6 years (Operations Manager) ?? Steven Abraham - 4 years (President) ?? Kraig Kitchin - 4 years (Senior Strategic Advisor) ?? Xanthe Sampedro - 3 years (Staff Accountant) ?? Bonnie LeNoir - 3 years (Media Recon Coordinator) ?? Charles Liu - 1 year (SVP, Finance & Accounting) Each of you has played a pivotal role in shaping Oxford Road into what it is today. Thank you for your hard work, loyalty, and commitment to excellence. Here’s to celebrating these milestones and the incredible journey ahead! -- #OxfordRoad #Teamwork #WorkAnniversaries

As remote employees, the beauty of gathering together this time of year to share our #thankfulness is golden. Great to be with the team for a day (and evening) in LA. Thank you #oxfordroad. #Grateful for a team of all ages (25-66) that share, respect and truly enjoy each being #together. Thank you for this day Daniel Granger

TIL: 99% of podcast advertisers... ... reach only 25% of podcast listeners ?? This, according to the Podscribe Q3 2024 Performance Benchmarks report. (Story from Podcast News Daily, ?? in comments) That means there’s more scale to be unlocked for brands, especially since the report shows how impactful podcast ads are. Some gems: ?? Podcast ads generate a 44% incremental lift in brand activity, outperforming streaming music ads (23%). ?? Smaller brands see higher benefits, with a 62% lift compared to 16% for megabrands. ?? Midroll ads and episodic buys outperform other formats ?? Host-read and longer ads convert best ?? Simulcast campaigns on platforms like YouTube dominate impressions, capturing 65%. Also, creative matters ?? Ad reads scoring a 7 or higher (1-to-10 scale) perform 50% better than ads scoring below 7. (Our own Stew Redwine’s been saying this for years–Oxford Road’s Audiolytics consistently drives double-digit performance improvements.) ?? Podscribe also created podcasting’s first-ever reach curve (Sure to spark debate—Edison Research, might have a different perspective.) According to Podscribe, it takes upwards of 1.25 billion monthly impressions to reach the entire podcast audience. What does it all mean? We asked Neal L., (EVP of Strategy & Product, Oxford Road), to break it down for us?? “There’s a reason advertisers don’t maximize their monthly reach—it’s neither practical nor feasible. Libsyn's last published CPM benchmarks were around $20 for a :60 ad. Reaching all podcast listeners would cost $25M/month. Even at a $10 CPM, you’re looking at $12.5M/month. If you’re a marketer with that kind of budget, come talk to us at Oxford Road. We’ll design an audio strategy that achieves your reach goals across a diversified mix of audio channels—podcasts and beyond.” What would you do with $12.5M of marketing spending? Sound off in the comments?? – #AudioAdvertising #Podcast #Strategy

?? Monday Pop Quiz! ?? According to Pew, __ of News Influencers are also Podcasters: A. 5% B. 12% C. 27% D. 34% Yep, it’s D! A third of news influencers share content through podcasts per Pew Research Center’s "America's News Influencers" report (Podcast News Daily has the story, ??in comments). For YouTube news influencers, that skyrockets to 49% with a podcast. Our Take: ?? Lines between influencers, podcast hosts, and creators blur, but one thing’s clear: they all excel at engaging audiences across multiple formats. For marketers, this creates exciting opportunities—but also demands agility to adapt to formats ranging from audio to video and beyond. To make the most of your chances to connect with audiences, lean on the talent to shape the message to fit the medium. – #AudioAdvertising #Podcast #Performance

Step Into The Brown Lounge with Steven Abraham ?? This special episode of The Brown Lounge celebrates Steven Abraham, our incredible President, as he marks 4 years with Oxford Road! Join our very own Gary Brown as he sits down with Steven to reflect on his journey, achievements, and unique perspectives. In this episode, you’ll hear about: ?? How Steven’s role has evolved over four transformative years ?? A timeless career lesson: "Common sense isn’t that common" ?? What’s on Steven’s playlist (Radiohead, anyone?) ?? TV recs, including a must-watch BritBox hidden gem ?? The Oxford Road value he strives to live by every day ?? And more! ?? Got 4 minutes? Tune in and celebrate Steven’s 4 amazing years with us. Here’s to leadership, integrity, and many more years of building the future of audio with Steven! ?? -- #OxfordRoad #TheBrownLounge #Leadership #AudioAdvertising

The Home Depot, but make every creative choice wrong ?? You need to hear it. Chelsea Campbell, (Group Creative Director, SiriusXM’s Studio Resonate) joined Stew Redwine (VP Creative Services, Oxford Road) to share her own Bizzaro-Home Depot spot and prove the power of congruence in your audio cues… and what happens when you get them wrong. Ready for the most confused brand spot ever? Have a listen and let us know the bizzaro ads you’d want to hear in the comments?? – #AudioAdvertising #Podcast #CreativeStrategy

“As important, if not more important, than the individual assets themselves, is the brand's commitment to using them over time.” - Chelsea Campbell, (Group Creative Director, SiriusXM’s Studio Resonate) New Influencer, New Ad Infinititum ?? That’s right, the world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 10 - "Congruent Cues." Stew Redwine (VP Creative Services, Oxford Road) welcomes Chelsea Campbell (Group Creative Director, Studio Resonate – SiriusXM’s in-house audio agency) to discuss the science of persuasive audio advertising–and this month’s top spenders in audio. Highlights: ?? The Bizzaro-The Home Depot Ad ?? Sounds like Rain, Smells like Bacon? ?? Wondercraft Returns! (Thanks, Oskar Serrander!) Also well worth your time: ?? Spotify Makes a Splash? ?? Amazon Music Calls an Audible ?? Pew Research Center Sheds Light on News Influencers Check out the new Influencer and sound off in the comments?? – #AudioAdvertising #Podcast #Creative

?? Celebrating our November Birthdays! ?? This month, we're excited to celebrate some incredible team members who continue to make Oxford Road a vibrant, innovative, and inspiring place to work. Your dedication, expertise, and passion for what you do elevate our team, and we're so grateful to have you with us. Here’s to another year of growth, success, and great moments together! Please join us in sending big birthday wishes to: ?? Steven Abraham - President ?? Shelley Kilburn - Creative Services Manager ?? Miranda Romano - SVP, Media Operations ?? Julia Palermo - Media Buyer ?? Javier Aguayo - Associate Director of Finance We hope you all have an amazing birthday month and that this year brings even more joy and success! Here’s to the best year yet! ?? -- #Team #Celebration #Growth

“We’re creating an agency that sets a new standard.” - Daniel Granger, CEO of Oxford Road & Veritone One Big thanks to the Los Angeles Business Journal for spotlighting Oxford Road and Veritone One’s plans to join forces in partnership with Insignia Capital Group. It’s inspiring to see the industry’s excitement and recognition as we create the world’s largest podcast and creator-based video agency and redefine how brands connect with audiences. Special thanks to the many publications sharing this story, including: Fortune, Bloomberg News, Bloomberg Law, Business Wire, Digiday, AdExchanger, Barrett Media, Campaign US, Inside Radio, Investing.com, MediaPost, Mergers and Acquisitions - themiddlemarket.com, Podcast Business Journal, Podcast News Daily, Podnews, Radio Ink Magazine, RAIN News, The Roast, Sounds Profitable, The Standard Journal, Stock Titan, and more! Thank you to all who have been part of this journey so far. We’re excited for what’s ahead! – #Partnership #AudioAdvertising #Podcast