Oxford Road

?? Today, we at Oxford Road released the What Brands Want report that sheds a light on the true feelings of audio marketers on topics like attribution, brand safety and AI voices. The results in this report come directly from 50 Chief Audio Officers (CAOs) of the biggest audio brands who were in attendance and answered poll questions during our 2nd Annual CAO Summit in LA this Summer. Check it out below! https://lnkd.in/gAq5Ur6K

Did you know that 83% of Chief Audio Officers find current audio measurement tools less effective than those in other channels? This significant gap is holding the Audio industry back. In our new report, “What Brands Want,” we delve into: ?? The shortcomings of existing measurement solutions ?? How this affects brands’ investment decisions ?? The need for more effective and easy-to-understand tools for audio campaigns For audio advertising to reach its full potential, we must address these measurement challenges head-on. ?? Access the free report in the comments below! Let’s work together to develop measurement solutions that meet the needs of today’s audio advertisers. -- #OxfordRoad #AudioAdvertising #Podcast #MediaBuying #Measurement #AI #Brand #Attribution #Tools #Audio #Advertising #Marketing #CAO

Today, we’re unveiling our latest report, “What Brands Want: How the Audio Industry Can Win Over Advertisers.” The study came straight from our CAO Summit where, notably 5 of the top 15 podcast advertising spenders, including?DraftKings Inc., BetterHelp, Stamps.com, Indeed, and many others, shared their insights on what they want to see in the industry. On today's Media Roundtable episode, Daniel Granger (CEO & Founder, Oxford Road) hosts Neal L.?(EVP, Strategy & Product,?Oxford Road), Giles Martin (EVP, Strategy & Insights,?Oxford Road), and expert consulting CAO?Rion Swartz, (former Marketing VP at?Constant Contact,?Shutterstock, &?LegalZoom) to sift through the report’s insights, where the industry is, and where it needs to go. “If you're investing in endorsement, podcasts, radio, host-read ads, you're investing in authenticity and trust. And if there's anything that's compromising that, it's not worth it.” - Rion Swartz?(Legendary CAO) Explore key findings on: ?? Measurement Challenges: Understanding why current tools aren’t meeting brand expectations ?? Authenticity vs. Automation: Brands’ perspectives on AI in audio advertising ??? Balanced Brand Safety: Strategies for protection without limiting opportunities This report delves deep into the real issues facing our industry, offering actionable insights for experts in the audio industry. Whether you’re a CAO, a podcast creator, or on the network side, you need to hear firsthand what these top brands are looking for. ?? Download the full report here: https://lnkd.in/eibG3pNS -- #OxfordRoad #AudioAdvertising #Podcast #Strategy #Brand #AI #CAO #Automation #Measurement #BrandSafety #Advertising #Audio #ROI

Fake podcasts, real problems ?? ?? September - Google launches NotebookLM which converts text into AI-powered audio discussions. ?? Now - Wenbin Fang , founder of podcast search engine Listen Notes, Inc. sounds the alarm. (h/t Podcast News Daily, ?? in comments) “Unfortunately, scammers and blackhat SEOs have quickly jumped on this, leading to a surge in fake podcasts generated by NotebookLM,” says Fang. To fight the flood of fake, Listen Notes built a tool to root out AI shows, catching +500 so far. For a surreal trip down the AI rabbit hole, we asked NotebookLM to turn the Podcast News Daily article into a podcast. Want to hear AI question its own ethics (complete with space for an ad break)? Check it out ?? Our take? Since “Made for advertising” sites have been a problem in the programmatic marketplace, it’s a fair bet that bad actors are infiltrating the podcast space as well. Buyer beware. Use a verification service like Podscribe. -- #OxfordRoad #AudioAdvertising #Podcast #AI #Audio #Marketing #CAO #Advertising #CAO #SEO #NotebookLM #Insights #Strategy #MediaBuying

Geo-Targeting, Meet Podcasts??? We know lots of CAOs who don’t love their campaign tools. Magellan AI’s hoping to change that. Magellan AI?just introduced market-level reporting to its measurement dashboards (h/t Podcast News Daily, ???in comments). Why does it matter???? DMA-level insights unlock local advertising, a cornerstone of terrestrial radio (and a key growth opportunity for podcasts). Now you can see where your campaigns are delivering and hitting most effectively. Magellan hopes to attract advertisers’ business as Chartable shuts down??? Do DMAs matter to you? Sound off in the comments??? -- #OxfordRoad #AudioAdvertising #Podcast #MediaBuying #Tools #Insights #Strategy #AI #Marketing #Reporting #Measurement #Advertising #Audio

What role do brands play in the world of journalism and audio storytelling? ?? Journalist?Brian Reed?(Host of?S-Town,?The Trojan Horse Affair,?Producer for?This American Life) has the full scoop: some powerful insights and recommendations for brand leaders and CAOs, which he shares with our host?Daniel Granger?(CEO & Founder,?Oxford Road). If you want to be ready for the future of media, you need to ask the right questions— and they’re all in this video, so check it out below. Sound off in the comments: do you think brands should approach creative with a journalistic mindset??? -- #OxfordRoad #AudioAdvertising #Podcast #Strategy #Creative #CAO #Journalism #Insights #AudioJournalism #AudioStorytelling #BrandSafety

“There's interesting data that's been coming out suggesting that podcasts and hosts are the most trusted figures in media.” -Brian Reed (Host of S-Town, The Trojan Horse Affair, This American Life) ??New Influencer, new Media Roundtable!?? This week, we’re bringing you a hard-hitting story featuring a unique, journalistic perspective on the landscape of audio and media. Daniel Granger, (CEO & Founder, Oxford Road) sits down with journalist Brian Reed (Host of S-Town, The Trojan Horse Affair, This American Life) to talk about Brian’s new hit podcast Question Everything (7 years in the making) and more. They’re talking: ?? Intellectual Honesty? ?? Journalistic Limitations? ?? The Power of Audio Storytelling Also worth your time: ?? Spotify is Embracing Video Podcasts; Should You? ?? Radio Measurement Changing in 2025 (via Nielsen data) ?? Podcast Inspired Toys - Just in Time for the Holidays Check out the new Influencer and sound off in the comments! ?? -- #OxfordRoad #AudioAdvertising #AudioStorytelling #Podcast #Creative #CAO #Messaging #Audio #Advertising #Marketing #ROI #Strategy #Insights #Journalism #AudioJournalism

Kraig Kitchin,?Thank you for the multi-decade friendship, mentorship, wisdom, and love. You've supported me through thick and thin while extending yourself in the same way to every member of Oxford Road. You have led the audio industry with grace and generosity for a generation, making time for anyone who could use a hand. You have been a blessing to countless people who never knew of your charitable maneuvering because you never seek recognition because you believe good deeds are best done without expectation of return. Thank you to the Radio Hall of Fame for acknowledging the colossus that is Kraig T. Kitchin. Congratulations, Kraig. You are deeply loved and appreciated.

You’re a global brand. So, why is your podcast strategy US-only???? Our very own?Steven Abraham?(President,?Oxford Road) will be taking the stage at Advertising Week New York to help CAOs take advantage of the international podcast rush with: “Going Global - Unlocking the International Podcast Market” (presented by Next Broadcast Media ) He’s joining a panel of audio experts like: ?? Lemya Soltani?(Co-Founder & Commercial Director,?Next Broadcast Media) ?? Bryan Barletta?(Partner,?Sounds Profitable) ???Anne Frisbie?(SVP, Global Business Development,?AdsWizz) ???John Sardelis?(VP, Chief Revenue Officer,?Barometer) Unlock new markets, tailor your strategy, navigate challenges, and leverage the best AI tools to help your brand go global. Learn all this and more at Advertising Week New York's Podcast Zone on 10/10/24 at 12:30pm EDT. See you there! -- #OxfordRoad #AudioAdvertising #Podcast #Strategy #International #CAO #Insights #MediaBuying #Marketing #Audio #Advertising #Brand #ROI

“Imagine sound moving around you—above, below, and all around—capturing every nuance of emotion, action, and environment. This isn’t just listening anymore; it’s feeling the story unfold.” -?Stefano Fallaha?(CEO & Founder,?Podeo | ?????) Immersive Audio is coming to podcasts?? Podeo | ??????(the leading Arabic podcast app) has?partnered with?Dolby Laboratories?to integrate?Dolby Atmos? into its platform (h/t?Podnews,??? in comments). Creators will be able to craft rich, multi-layered soundscapes, enhancing listener engagement by immersing them in the audio experience. Sounds pretty good to us. Our Take:?We love to see the constant innovation in podcasts. For marketers, there’s a real opportunity—especially in streaming—to create more immersive audio ads with spatial sound tech. Tune-in advertisers are leading the way, with recent spots from?Paramount+,?Netflix, and?CBS?using spatial audio to enhance listener engagement. CAOs, sound off in the comments–how would you use this tech? -- #OxfordRoad #AudioAdvertising #Podcast #MediaBuying #Creative #CAO #Strategy #Tech #Insights #Audio #Advertising #Marketing #Engagement