As the largest podcast and creator-based video agency, Oxford Road helps brands around the world to harness the power of audio advertising to achieve best-in-market performance at maximum viable scale. Oxford Road leverages its proprietary data solutions, such as the Audiolytics? Ad Scoring Algorithm platform and the Performance Index for media influence scoring, as well as brand safety and suitability solutions, to help its clients profitably reach millions of people each day through podcasts, radio, streaming, and smart speakers. Oxford Road clients include Fortune 500 brand advertisers and direct-to-consumer brands; the company has helped over a dozen of the latter to evolve from startups into global brand leaders valued at $1 Billion+. Find out more at https://oxfordroad.com
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15303 Ventura Blvd
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US，California，Los Angeles，91403
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As remote employees, the beauty of gathering together this time of year to share our #thankfulness is golden. Great to be with the team for a day (and evening) in LA. Thank you #oxfordroad. #Grateful for a team of all ages (25-66) that share, respect and truly enjoy each being #together. Thank you for this day Daniel Granger
TIL: 99% of podcast advertisers... ... reach only 25% of podcast listeners ?? This, according to the Podscribe Q3 2024 Performance Benchmarks report. (Story from Podcast News Daily, ?? in comments) That means there’s more scale to be unlocked for brands, especially since the report shows how impactful podcast ads are. Some gems: ?? Podcast ads generate a 44% incremental lift in brand activity, outperforming streaming music ads (23%). ?? Smaller brands see higher benefits, with a 62% lift compared to 16% for megabrands. ?? Midroll ads and episodic buys outperform other formats ?? Host-read and longer ads convert best ?? Simulcast campaigns on platforms like YouTube dominate impressions, capturing 65%. Also, creative matters ?? Ad reads scoring a 7 or higher (1-to-10 scale) perform 50% better than ads scoring below 7. (Our own Stew Redwine’s been saying this for years–Oxford Road’s Audiolytics consistently drives double-digit performance improvements.) ?? Podscribe also created podcasting’s first-ever reach curve (Sure to spark debate—Edison Research, might have a different perspective.) According to Podscribe, it takes upwards of 1.25 billion monthly impressions to reach the entire podcast audience. What does it all mean? We asked Neal L., (EVP of Strategy & Product, Oxford Road), to break it down for us?? “There’s a reason advertisers don’t maximize their monthly reach—it’s neither practical nor feasible. Libsyn's last published CPM benchmarks were around $20 for a :60 ad. Reaching all podcast listeners would cost $25M/month. Even at a $10 CPM, you’re looking at $12.5M/month. If you’re a marketer with that kind of budget, come talk to us at Oxford Road. We’ll design an audio strategy that achieves your reach goals across a diversified mix of audio channels—podcasts and beyond.” What would you do with $12.5M of marketing spending? Sound off in the comments?? – #AudioAdvertising #Podcast #Strategy
?? Monday Pop Quiz! ?? According to Pew, __ of News Influencers are also Podcasters: A. 5% B. 12% C. 27% D. 34% Yep, it’s D! A third of news influencers share content through podcasts per Pew Research Center’s "America's News Influencers" report (Podcast News Daily has the story, ??in comments). For YouTube news influencers, that skyrockets to 49% with a podcast. Our Take: ?? Lines between influencers, podcast hosts, and creators blur, but one thing’s clear: they all excel at engaging audiences across multiple formats. For marketers, this creates exciting opportunities—but also demands agility to adapt to formats ranging from audio to video and beyond. To make the most of your chances to connect with audiences, lean on the talent to shape the message to fit the medium. – #AudioAdvertising #Podcast #Performance
Step Into The Brown Lounge with Steven Abraham ?? This special episode of The Brown Lounge celebrates Steven Abraham, our incredible President, as he marks 4 years with Oxford Road! Join our very own Gary Brown as he sits down with Steven to reflect on his journey, achievements, and unique perspectives. In this episode, you’ll hear about: ?? How Steven’s role has evolved over four transformative years ?? A timeless career lesson: "Common sense isn’t that common" ?? What’s on Steven’s playlist (Radiohead, anyone?) ?? TV recs, including a must-watch BritBox hidden gem ?? The Oxford Road value he strives to live by every day ?? And more! ?? Got 4 minutes? Tune in and celebrate Steven’s 4 amazing years with us. Here’s to leadership, integrity, and many more years of building the future of audio with Steven! ?? -- #OxfordRoad #TheBrownLounge #Leadership #AudioAdvertising
The Home Depot, but make every creative choice wrong ?? You need to hear it. Chelsea Campbell, (Group Creative Director, SiriusXM’s Studio Resonate) joined Stew Redwine (VP Creative Services, Oxford Road) to share her own Bizzaro-Home Depot spot and prove the power of congruence in your audio cues… and what happens when you get them wrong. Ready for the most confused brand spot ever? Have a listen and let us know the bizzaro ads you’d want to hear in the comments?? – #AudioAdvertising #Podcast #CreativeStrategy
“As important, if not more important, than the individual assets themselves, is the brand's commitment to using them over time.” - Chelsea Campbell, (Group Creative Director, SiriusXM’s Studio Resonate) New Influencer, New Ad Infinititum ?? That’s right, the world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 10 - "Congruent Cues." Stew Redwine (VP Creative Services, Oxford Road) welcomes Chelsea Campbell (Group Creative Director, Studio Resonate – SiriusXM’s in-house audio agency) to discuss the science of persuasive audio advertising–and this month’s top spenders in audio. Highlights: ?? The Bizzaro-The Home Depot Ad ?? Sounds like Rain, Smells like Bacon? ?? Wondercraft Returns! (Thanks, Oskar Serrander!) Also well worth your time: ?? Spotify Makes a Splash? ?? Amazon Music Calls an Audible ?? Pew Research Center Sheds Light on News Influencers Check out the new Influencer and sound off in the comments?? – #AudioAdvertising #Podcast #Creative
?? Celebrating our November Birthdays! ?? This month, we're excited to celebrate some incredible team members who continue to make Oxford Road a vibrant, innovative, and inspiring place to work. Your dedication, expertise, and passion for what you do elevate our team, and we're so grateful to have you with us. Here’s to another year of growth, success, and great moments together! Please join us in sending big birthday wishes to: ?? Steven Abraham - President ?? Shelley Kilburn - Creative Services Manager ?? Miranda Romano - SVP, Media Operations ?? Julia Palermo - Media Buyer ?? Javier Aguayo - Associate Director of Finance We hope you all have an amazing birthday month and that this year brings even more joy and success! Here’s to the best year yet! ?? -- #Team #Celebration #Growth
“We’re creating an agency that sets a new standard.” - Daniel Granger, CEO of Oxford Road & Veritone One Big thanks to the Los Angeles Business Journal for spotlighting Oxford Road and Veritone One’s plans to join forces in partnership with Insignia Capital Group. It’s inspiring to see the industry’s excitement and recognition as we create the world’s largest podcast and creator-based video agency and redefine how brands connect with audiences. Special thanks to the many publications sharing this story, including: Fortune, Bloomberg News, Bloomberg Law, Business Wire, Digiday, AdExchanger, Barrett Media, Campaign US, Inside Radio, Investing.com, MediaPost, Mergers and Acquisitions - themiddlemarket.com, Podcast Business Journal, Podcast News Daily, Podnews, Radio Ink Magazine, RAIN News, The Roast, Sounds Profitable, The Standard Journal, Stock Titan, and more! Thank you to all who have been part of this journey so far. We’re excited for what’s ahead! – #Partnership #AudioAdvertising #Podcast
Spotify’s coming for YouTube’s video crown?? The Podcast Business Journal had a front-row seat at Spotify’s LA event where the podcast giant showed off its evolving creator tools, now called “Spotify for Creators.” (?? in comments) One key announcement?? A new “Spotify Partner Program,” with programmatic ads for podcasts and a revenue model tied to Premium subscriptions for video content. Makes sense–make it worth the creator’s time and the audience should follow. (YouTube’s revenue model is one thing making it so attractive to creators) The event emphasized Spotify’s push beyond audio, hoping to challenge YouTube’s dominance, while highlighting the delicate balance between growing video ambitions and preserving its core audio experience. Our take: Spotify’s the undisputed leader of audio-focused publishers, with huge power to shape the industry. These moves signal where they and the market are heading: an evolving definition of podcasting, new ways to reward creators, and a growing emphasis on video, yet firmly grounded in audio. Sound off in the comments–do you think Spotify’s moves will pay off??? – #AudioAdvertising #Podcast #Video
Monday Pop Quiz! How well do you know Podcast ads? Multiple choice?? A) They boost brand favorability by 2.4x compared to other media. B) They increase purchase intent by 1.7x for high-value products like cars. C) Listeners 35-44 drive huge engagement. D) All of the above ?? The Truth: According to Kantar, it’s D—all of the above. Kantar’s latest research proves what our Chief Audio Officers know: Podcast ads aren’t just effective—they’re game-changers. (h/t Jane Ostler, EVP, Global Thought Leadership and Alison Rehnberg Lee, VP Media Client Service, NA) ?? The secret to success? Authenticity. Host-read ads that feel human win hearts and wallets. ?? But here’s the catch: overused ads = disengaged audiences. Mix up your creative to keep it impactful - and if you’re stuck, hit up our Ad Wizard, Stew Redwine (VP Creative, Oxford Road) Curious how to unlock the power of podcasts for your brand? Let’s connect. Sound off in the comments: what’s your favorite podcast that crushes their ad reads??? – #AudioAdvertising #Podcast #Performance