Oxagile

Each autumn, IBC has become a cherished tradition for us at Oxagile. This year, we gathered at RAI in Amsterdam for four incredible days filled with networking, collaboration, and cutting-edge media streaming innovations. While IBC2024 wrapped up about a month ago, its vibe is still in the air, and our colleagues continue to discuss the inspiring results and connections made. The energy was electric! Join us on a virtual journey through our experience at IBC2024, where anticipation and innovation shaped every moment: https://lnkd.in/d6wU34t4 #ibc2024 #oxagile #customsoftwaredevelopment #mediastreaming #personalization #multiscreenstreaming #adtech #aiintegration?

What if retail media networks with their personalized ads and targeted recommendations is actually a clever conspiracy by women to subtly promote the right products to their husbands? ?? #programmaticadvertising #retailmedia #adtech #oxagile

The TV market is evolving, and it turns out that many consumers are holding onto their devices longer than ever — averaging 6.6 years before upgrading! This presents a unique challenge and opportunity for content distributors. With a significant portion of audiences still using older TVs, there's potential to reach new viewers by supporting streaming apps for these legacy systems. Adapting Smart TV applications for these devices can widen your reach and enhance accessibility, ensuring everyone can enjoy a world of entertainment. ??? But what challenges might you face in this journey? Our expert Aleksandr Sakov has the insights you need! Discover them in our latest article: https://lnkd.in/dHRkDeed #smarttvapps #lowendtvs #customsoftwaredevelopment #oxagile

?? GenAI is more than just hype — it's a game-changer across industries! ?? Whether you're in healthcare, finance, or ecommerce, it's transforming workflows like never before. What do you think your specific needs in GenAI might be? ?? Let’s discover together! In the meantime, check out our website for some inspiring domain-specific examples of GenAI in action: https://lnkd.in/dkhCxuYP #genai #ai #integration #customgenaiapps #oxagile

A great fitness app should be much more than just a tracker — it should be a motivator, a personal coach, and a community, all in one. Here’s what makes that happen: ?? Make the first impression count: - Frustration-free onboarding and login, so users can get moving ASAP - Sleek, intuitive navigation that feels like second nature - Experience tailored for both beginners and fitness buffs alike ??Keep the momentum going with: - A backend built to scale with your growing user base - Optimized performance for uninterrupted sessions - Smart battery and data management for users to keep moving, not recharging ?? Give users more reasons to come back: - Personalized workout plans powered by AI - Virtual classes, location-based perks, and live fitness events - Social sharing, group challenges, and community interactions that motivate ?? User trust is priceless—make sure you earn it: - Follow industry-leading security protocols - Use biometric authentication and AI-based fraud detection - Give users peace of mind that their data is safe ?? Want to see how all of this comes together? Explore the possibilities: https://lnkd.in/dsG63ssJ #sportsappdevelopment #fitnesstech #healthtech #oxagile

Advertisers and ChatGPT are sure to have plenty to talk about. ?? ?? And if you see yourself in any of these questions, well, we definitely have something to chat about with you too! In the meantime, you can check out some helpful insights here: https://lnkd.in/da4hCACX #oxagile #fridayfun

"The highest quality of Oxagile's engineering talent was impressive. Every single engineer we have worked with is a top-notch professional." Reading feedback like this from our clients is an absolute pleasure, and we want to share that joy with you too ??. You can dive into the full testimonial here: https://lnkd.in/gcnU2xRw #clienttestimonial #clutchreviews #oxagile #clutch #softwaredevelopment

How can you transform CTV advertising? That’s the question! Here are a few effective practices to consider: ?? Enhanced ad performance: Imagine testing fresh ad formats and connecting with your ideal audience using first-party data. It’s all about getting better results together! ?? Contextual AI integration: Picture leveraging in-content recognition to offer your viewers unique shopping experiences that truly resonate with them. ?? Interactive second-screen experience: How about capturing attention and boosting conversions with QR codes, all while keeping your audience immersed in their favorite shows? Discover more insights from our offerings: https://lnkd.in/dqB6ZPUH #adtech #ctvadvertising #oxagile

As media providers look to expand their footprint in the USA, there’s a platform that’s hard to ignore: Roku. With The Roku Channel expected to see a steady increase in viewership through 2025 — growing nearly four million viewers between 2021 and 2022 — it's clear that a significant audience is tuning in. That's about 1% of the U.S. population embracing the content! As the landscape evolves, partnering with reliable tech experts for Roku app development can be a game-changer. Let's unlock our collaboration opportunities: https://lnkd.in/ddmPtXan #rokuapps #videostreaming #customsoftwaredevelopment #oxagile

September barely said "hi", and amidst all the conferences and new projects, we blinked and — October is nearly here. It’s like watching a show that's so good that before you know it — you’re at the season finale. Add in some high-quality streaming (you know how to do it ?? https://lnkd.in/df6_AkhB), and time practically vanishes into thin air! #fridayfun #oxagile #videostreaming