Overture Brand Studio

What’s up with the beef between Ronald McDonald and The Pigtailed Red Head? Let’s get into the online beef between Wendy’s and…well everyone, but specifically McDonalds. Today we’re chatting online brand persona, humor’s role in organic social marketing, and the importance of humanizing a brand. #brandpersona #Wendys #McDonald’s #thegirlsarefighting

Mi gente Latino! In honor of Hispanic Heritage month, Overture wants to shoutout some Hispanic-owned ad/marketing agencies who are doing great work in the industry right now. Alma - a multicultural advertising agency based in Miami, FL. Alma has worked with Google Pixel, McDonald’s, and Netflix. Republica Havas - with over 400 industry awards (also based in Miami), Republica Havas is a full service creative agency that has worked on campaigns with Banza, Telemundo, and Baptist Health. Captura Group - a Hispanic + digital first full-service agency who has worked with Knorr, Pond’s, and Bimbo. Committed to serving bilingual and bicultural audiences. Hispanic Group - a Latino centered cultural lab who has worked campaigns with Sling, Xoom, and Boost Mobile. Zubi - their founder, Tere Zubizarreta, was the first Hispanic woman inducted into the AAF hall of fame. Zubi Ad has worked with big names like Shell, Burger King, and Ford. Definitely share any Hispanic agencies or people you feel have contributed strongly to the advertising space in the comments! #hispanicheritage #hispanicheritagemonth #latinocreatives

Recap of our time in the concrete jungle last week. Thank you to Mosaic Center Team Erica L. Blake, Kylah Acloque, Andrea Figueroa-Guerrero, Candace D. Queen and shoutout to the Mosaic Council and the Next Gen Mosaic Council! ?? Big up Adrienne L. Lucas, J.D. from the One Club for making this panel happen in the first place!! A big round of applause to Tahira White, Joy Ekuta, Oyinkan Olojede, and Amanda Stewart, for sharing the stage with Teddy Johnson and providing resources and insight into business ownership, especially for Black women!???♀?

Reposting for visibility!

Hi Linkedin! Over the years so many different programs have emerged for Black talent in the advertising industry. So many of these opportunities go under the radar, so we wanted to pool together some programs we would recommend to flex that creative muscle and sharpen your skills. Whether you are a college student who wants more internship opportunities, an ad creative who wants to build a portfolio, or someone who is career shifting into advertising, these programs are a great way to bolster your resume and gain more experience! Oh, and they’re F-R-E-E, word to GloRilla. 1. BLAC Internship Program 2. 4A's Foundation MAIP 3. Marcus Graham Project 4. 100 Roses From Concrete 5. ONE School 6. Droga5 7. D&AD Feel free to comment with any more opportunities you feel would be useful to the community! Definitely take advantage of these opportunities if you can; it’s a great thing that Black/POC creatives have opportunities like this available to us (and you don’t even have to open your purse??). Good luck applying ??

The 2020’s seems to have kicked off an unprecedented era for self-improvement advice. Whether it be best selling books, YouTube videos, or LinkedIn posts someone is always sharing how we can be more productive. But is this actually sound advice or is it just toxic positivity fluff? #selfimprovement #toxicposivity

What is an industry trend y’all hate? I’ll go first! Brands hopping on oversaturated trends that burn out so quickly. People don’t make albums anymore; they don't make albums. They just try to sell a bunch of little quick singles and they burn out and they put out a new one. This sentiment is true for several industries, just in different fonts. I think oftentimes trends aren’t allowed to breathe and just be enjoyed by the people who are on social media. Some way, some how a company interrupts the fun and tries to hijack the excitement to pitch their product or service. No we do not think your multi-million dollar company is demure—that was for the girls, not a business conglomerate! I think it’s just a reflection of the times. We live in a world where people don’t really sit with things anymore, or let certain things just pass by because they might not be as relevant. As someone who does marketing and advertising for work, but also enjoys being on social media for fun, managing a brand’s place in online spaces is something that I try to manage carefully and intentionally. Very mindful! Hate is a strong word, or so people like to tell me. And while I don’t hate this industry trend, it does sometimes annoy me as a consumer. What are y’all thoughts? When does it make brand sense to hop on a trend? When does it feel disingenuous?

So many gems ?? were dropped I shoulda brought a bigger bag ????.

Last week, we attended the Women’s Capital Summit hosted by the Women Business Collaborative where Overture was one of 100 businesses invited (and as a WBENC certified business?). The summit was split half-and-half between women founders and women funders and facilitated thought leadership, growth strategies, and the opportunity to ask funders direct questions like what initiatives are available to women via the U.S. Small Business Administration. We made incredible connections with so many women from across the country and already have follow-up conference dates planned with some of our new friends in business??. (We even bumped into a name twin–shout out to you Teddy!) Thank you to the Women Business Collaborative and WBENC for building an ecosystem that fuels capital growth for women and your commitment to helping women-owned businesses get to the bag! ??? #WBENC #WomenInBusiness #Overture #WomenInFunding #SBA #GrowthStrategies #WomenEntrepreneurs #BlackWomenInBusiness

Five Conventions for Black Creatives & Entrepreneurs in October Hi LinkedIn! We recognize how hard, and awkward, networking can be so we wanted to share some conferences and events coming up in October for Black creatives and professionals to attend. ?? CultureCon - Brooklyn, NY (October 5-6) a two-day community conference where Black creative professionals and entrepreneurs can connect, learn, and build together. CultureCon features workshops, activations, a career fair, and panel discussions. https://lnkd.in/gkwDncKr ?? Blackweek - New York, NY (October 15-18) a four day event full of panels, keynotes, breakout sessions, and networking events. Topics/fields covered include: advertising, media, finance, healthcare, entertainment, technology, and more. They also offer tiered registration pricing to address pay inequities by gender. I know that’s right!? https://www.blackweek.co/ ?? Black Travel Summit - Fort Lauderdale, FL (October 10-13) a conference dedicated to Black travel professionals, leaders, entrepreneurs, creators. The Black Travel Summit is 3-4 days of actionable content from experts in travel & tourism, hospitality, DEI, and other related industries. https://lnkd.in/dErR8Zs ?? BLK Men in Tech Thrive 2024 - Fort Lauderdale, FL (October 10-13) a conference dedicated to Black men in tech that fosters connecting, learning, and career advancement. Women are still invited to learn about the experiences of Black men in technology. https://lnkd.in/ejAQ2mSn ?? Google Conference Scholarship - Google is providing scholarships for those who identify as historically underrepresented in tech to attend several conferences including ADCOLOR and AFROTECH. The deadline to apply is tomorrow, September 10! Do you know you have 30 minutes??? Go apply!! https://lnkd.in/eFeCPngP