Overproof

The last two weeks have been a strong reminder of what it takes to build and scale a brand. From activating with Andrews Distributing on Margarita Day, meeting directly with teams who help drive our product forward, to presenting Toucan Cocktails at The Nelson for 370 members — these are the moments that move us closer to our goals. Connecting with new retail partners, getting feedback from consumers, and working alongside creative teams who understand the vision has made this chapter a successful one. Can you guess what are the new 5 states we’re opening? Hint, it’s in the video! The momentum is real, and there’s more ahead. Jody Turnbow John Dallager John Terry Steven McCarthy Patricia Lacayo Overproof Crystal Anderson Elisa Silva Shon Rathbone Kevin Mixon

AI initiatives often fall into 'pilot purgatory' - but they don’t have to! In this session from the 2025 Gartner Data & Analytics Summit, @[Michael Finley](urn:li:person:LjDz6gmLOF), CTO of AnswerRocket, and @[Dr. Ed Dobbles, DBA](urn:li:person:TMz5GSrgbV), Chief Analytics Officer at @[Overproof](urn:li:organization:29216425), explain why basic AI approaches fail to scale and how intelligent AI agents drive real business impact. Watch now to explore enterprise-grade AI in action: https://lnkd.in/e2rnGQzq @[Gartner](urn:li:organization:2078) {hashtag|\#|GartnerDA} {hashtag|\#|EnterpriseAI} {hashtag|\#|AgenticAI} {hashtag|\#|AIAgents}

Honored to be sharing the stage with Michael Finley today to talk about how AI is transforming analytics. This is not hyperbole - in 1-2 years, businesses that haven’t embraced this technology will be at a competitive disadvantage. Overproof integrates proprietary menu data and advanced analytics frameworks to deliver the beverage alcohol industry an AI Agent that drives smarter sales strategies.

Excited to have you on the team, Ed! ??

Heading to Orlando for the Gartner Data & Analytics Summit? ?? Join us on Wednesday, March 5th at 11:30am for our session: Your Board Demands AI ROI: Why RAG Alone Won’t Deliver (And What Will) While RAG solutions showed early promise, they're no longer enough to deliver the transformative value boards expect. Join AnswerRocket's CTO Michael Finley and Overproof's Chief Analytics Officer Dr. Ed Dobbles, DBA to discover: ? Why basic AI approaches hit scaling limitations ? How intelligent agents unlock measurable ROI ? Real-world examples from leading companies ? Practical steps to evolve from pilots to enterprise-grade solutions ?? Can't make the session? Book time with the team here: https://lnkd.in/ehngjzdy #GartnerDA #EnterpriseAI #AgenticAI #AIAgents

?????????? It’s Valentine’s Day, and you can bet that rosé wines and strawberry liqueurs are taking center stage. But the brands that win today aren’t just selling bottles—they’re creating experiences. Instead of relying solely on shelf presence, smart brands are activating with Valentine’s-themed pop-ups, cocktail-making classes, and dinner & dessert pairings—turning their products into shareable moments. Similarly, rosé brands are curating romantic wine tastings, rooftop soirées, and floral-themed end-cap displays to engage consumers beyond the glass. This is why brand activations matter. They connect with consumers emotionally, drive engagement, and create lasting impressions—all while boosting sales. At Overproof, we help brands track and measure these efforts to maximize impact. How is your brand activating for Valentine’s Day? ?? #ValentinesDay #BrandActivations #ExperientialMarketing #RoséAllDay

Conversion rates for tastings in the spirits, RTD, wine, and beer industries are tough to track down. We find that brands are never satisfied. Nor should we be as an agency that reps for them in the marketplace. Striving to do better should always be the case. What we do know is that DATA is Queen! You can't improve what you don't measure. So thanks to Overproof tech and the great team under Marc De Kuyper's leadership, we are delivering state of the art data to our brand clients. Stores and BA's deliver different results for sure. There are a lot of factors at play. Training, prep, communication, the time of day, dates, weather, etc. We've learned there are no shortcuts. The data helps. If you are a brand seeking sampling and event help anywhere in the country, we're ready to chat. Here is an example of a great performing store where we keep a single BA tee'd up to work it for every event. We averaged about two samplings a week in the latter half of 2024 in this location. Reach out to Krista Schubert, Head of Brand Partnerships to see how Overproof may assist your brand. #spiritsmarketing #winemarketing #alcoholbeveragemarketing #hospitality #cocktails

Collaboration just got easier for beverage alcohol brands. ??? Field teams thrive when they work together, and our newest feature is here to help. I'm happy to introduce Notes Collaboration—where tagging colleagues and leaving comments happens seamlessly in the field. Now, market managers & brand reps can: ? Tag teammates for quick updates ? Comment back for real-time collaboration ? Keep everyone aligned, no matter where the day takes them Check out how it works in the video below! ?? #SalesTools #Collaboration #Teamwork #FieldSales #Productivity

Looking to scale your alcohol brand in 2025? Overproof is your all-in-one solution for smarter sales, better data and faster growth. With Overproof, you can: ?? Access actionable market insights to target the right accounts. ?? Plan, track, and optimize your team’s sales activities effortlessly. ?? Monitor depletion trends to inform strategic decisions. Overproof empowers your team to: ? Prospect high-value accounts to grow sales faster ? Improve team performance with real-time data visibility ? Save hours every week with automated reporting Book a demo now to get your team trained and ready to hit the ground running by January 1! https://bit.ly/3V3WaIH

Excited to be part of the Spirits Strategies & Innovation Conference next week in London. I'm leading two roundtable discussions on how AI is transforming sales, marketing, and operations in the beverage alcohol industry. Looking forward to the discussion and to sharing how Overproof is shaping the future of our industry. If you’ll be there, I’d love for you to join me! ?? Just Drinks Conferences