Overfuel

?? Launch Alert ?? We're thrilled to have launched our first Cadillac GMC website, bradencadillacgmc.com ?? It's also an early adopter of Overfuel's new full-width layout with unmatched speed, personalization, and AI-fueled SEO benefits.

He's at it, again. Overfuel's Alex Griffis shares some must-know realities with dealers. #automotive

Our very own Alex Griffis provided some thoughts to Digital Dealer. #automotive

[NEWS] TikTok is turning viral videos into real-world car sales: According to new data, 66% of TikTok’s auto fans plan to buy a car in the next two years, and #Car videos have seen a 25% rise in views YoY. Brands like Toyota have already tapped into this growth, launching creative campaigns to reach new audiences, like #LexusGirl. But dealers are also getting in on the action – Creators like Lincoln salesman RussFlipsWhips have over 500K followers and Mohawk Chevrolet continues to go viral for their “The Office” parodies. And with 21% of future drivers are still undecided on which brand to choose… There’s plenty of room for auto retailers to capture new customers. Big picture: TikTok isn’t just around to entertain – the platform is in the business of selling products. And the brands and dealers who engage now are the ones steering the next generation of buyers. Read today’s top automotive stories, presented by Overfuel: https://lnkd.in/dTcRDsYq (Data sources: TikTok)

[NEWS] Vehicle financing was slightly easier to access in Sept.: Yet — there are signs of trouble ahead… The Dealertrack Credit Availability Index showed a 0.4% improvement in credit availability, breaking a five-month tightening streak. Lower auto loan rates and more subprime approvals drove the improvement. But the concern is the growing reliance on subprime loans, even as delinquencies in this segment hover around near record levels. On top of that, long-term loans (72+ months) are rising – This means more buyers are taking on bigger financial commitments – running the risk of negative equity, which is up 1.7% YoY. Bottom line: While credit access is loosening… for now, the trends toward riskier loans could spell trouble ahead for both buyers and lenders. Read today’s top automotive stories, presented by Overfuel: https://lnkd.in/gdk44M8V (Data sources: Cox Automotive)

With pay-per-click costs continuing to rise, #dealerships must optimize their online presence to stand out in local search results.??? We've laid out some practical tactics that are often overlooked by website vendors or marketing agencies. https://lnkd.in/g-sPR2rT

Hey everyone! ?? We're looking for project managers to guide our rapidly growing customer base from initial onboarding to website launch ?? Our onboarding team wears many hats—everything from page layout design to SEO deep dives and analytics reviews—to set our customers up for success. ?? https://lnkd.in/gAzFfKu5

Our mission is simply to provide tech that honors iconic brands, fantastic dealers and every single car shopper looking for their next ride. Put us in, coach. ?

We performed a data study on 2,657 dealer websites owned by the top 50 auto dealer groups in North America to see how they performed against Google's Core Web Vitals. 12 websites passed for mobile and desktop -- less than 1%. Automotive, we have a problem. #automotive #dealerships #cars #nada #niada #cardealerguy #automotivenews

Quite a few customers and prospects have asked why we're obsessed with #CoreWebVitals - upon its release in May 2024, one of the largest independent auto groups in the country experienced a 50% drop in organic traffic. That's over 500,000 visitors and potential car buyers, per month, simply lost due to performance issues. If #dealerships fail Core Web Vitals, they're leaving money on the table.