Overflow

Through strategic storytelling, experience design and creative production, our team accelerates the adoption of ideas – always keeping story at the center. Keep watching to learn how we help changemakers create stories and experiences to get ideas adopted. Ready to bring your ideas to life? Let's connect: overflowco.com #storytelling #experiencedesign #creativeproduction #kcagency #kcmo

Last week, our CEO Tammy Broaddus, had the opportunity to be a "sidekick" to startup leaders at KU Innovation Park, leading them through a workshop on how storytelling can be used to accelerate the spread of ideas. A key takeaway from the day? Getting ideas adopted begins with your audience answering "YES" to three questions: 1. Does it feel right? 2. Does it make sense? 3. Is it doable? In other words, before you get to the CTA, your audience must move through the CTF (call to feel) and CTT (call to think) first — only then will they take action and adopt your idea as their own. Thanks to Chris Rehkamp for the invitation to connect with these up-and-coming entrepreneurs. We're cheering them on as they get their ideas adopted!

Exciting news — our downtown Kansas City production studio is now available to rent! Our studio rental offers versatile set-ups, including a green screen, black and white curtains, furnished living room and kitchenette sets, exposed brick backdrop and a professional lighting grid. Ideal for photo and video shoots, interviews and smaller-scale productions, our modern and inviting space is equipped to bring your stories to life. We also have a conference/viewing space and on-site equipment that can be added to your rental. For more details on the studio, rental rates or to book now, visit studio.overflowco.com Please share with any of your contacts in need of an awesome production studio in the heart of downtown KC! #kansascity #kansascitystudio #kccreatives

"This company facilitates community change and moves ideas into action through storytelling. These stories bring awareness to mental health, and they improve the overall well-being of our community. Most notable is the work that we've done with them on the Zero Reasons Why campaign. [It] has literally saved lives. I could not be more proud to call Overflow a partner." – Tim DeWeese, Director, Johnson County Mental Health Center (JCMHC) We’ve had the privilege of partnering with JCMHC on a variety of projects, from equipping teens to advocate for mental health with Zero Reasons Why to spreading critical fentanyl awareness and promoting local crisis lines. Together, we’ve created campaigns that spark conversations and strengthen communities. We’re grateful to work with clients like JCMHC!

Whether a large corporate event or an incentive program, the key to designing an unforgettable experience is to stay focused on why we're bringing people together. What strategic story are we telling? What do we want audiences to learn? A well-designed experience allows an audience to see themselves in the shared story. This deeper level of engagement turns “just another event” into a true experience. Looking for an event planning partner to take your experiences to the next level? Let's connect!

We know – creating content for social media can feel overwhelming, especially with the sheer volume of daily content on social platforms. No need to overthink it. We've got you covered with some simple ways to streamline your social media content strategy. Swipe through for quick tips and find more on our blog:?bit.ly/4gL7dyE #socialmediastrategy #socialmediatips

Kansas City’s continued growth has inspired innovation and a strong entrepreneurial spirit throughout the region. Startland is one organization making big waves — serving starters, students and educators to provide opportunities for all. When Startland approached us to help reintroduce their mission, we worked together to create a refreshed homepage and a compelling new video that reflected their mission and impact. Take a look! ?? ?? startland.org

The ultimate goal of idea adoption is reinvention – when an idea or innovation is not just accepted, but adapted. When original ideas are redefined by those who have adopted it, it increases the likelihood the idea will be sustained. The irony is that the very people behind great ideas—companies, brands or changemakers—sometimes resist this evolution. They hold on so tightly to the original concept that it stifles growth, and the idea struggles to spread or survive. Don’t let this happen to your idea. Let others take it, shape it and make it their own. That’s how ideas grow, evolve and create the biggest impact. After all, isn’t that what it’s all about? #ideaadoption #adoptioncurve #innovation

What makes an idea stick? Reinvention. When people can take an idea and make it their own, that’s when you see real, lasting impact. We saw this firsthand with the kindness campaign, Do Unto Others, which was created by?Church of the Resurrection but shared nationally at no cost to other organizations that wanted to implement the campaign. Designed to inspire kindness and decrease division during the election season, the campaign included customizable tools like yard signs, posters, social media assets and more, empowering communities to personalize and share the message. The result? Communities in 46 states brought the campaign to life in their own ways, from hand-painted murals to creative spins like a Do Unto “Otters” mascot, and even gaining recognition on?NPR. This coast-to-coast reach shows just how far an idea can spread when it is intentionally designed to do so. That’s the power of reinvention. #ideaadoption #adoptioncurve #innovation

Last week, we had the privilege of hosting Digital Scene KC at our office in downtown Kansas City. Facilitated by digiSTORY and KC IMAGINE, these events bring digital media professionals together to learn, network and share ideas about the latest digital media and storytelling trends. We had a blast and appreciated the opportunity to showcase our office, production studio and capabilities with attendees. To learn more or attend an upcoming event, visit bit.ly/3PGFX90