Ovative Group

Meet Morgan McLinden, a Sr. Manager on our Measurement Solutions team! Morgan’s innate curiosity is her superpower. She’s always seeking new ways to solve complex problems and make data more actionable for clients. Her approach? Start with the answer. By focusing on what truly matters, she simplifies advanced analytics and helps clients make confident, data-driven decisions. With a career path spanning multiple teams at Ovative, Morgan has developed a fearless problem-solving mindset. She thrives in ambiguity, knowing that even if she doesn’t have the answer right away, she’ll find a way to figure it out. Want to work with curious, driven change-makers like Morgan? Learn more about our team: https://bit.ly/4kFqqon

This week's appointment: joining TikTok for Business at the Adobe Summit ?? Our Director of Measurement Solutions, Quinn Gorski, joined TikTok to discuss the secrets to ???????????????????? ???????????????? ?????????????????? ???? ????????????. His main points: ?? ???????? ?????????????????? ???????? ???? ???????? ????????. TikTok is a top performer in driving omni sales, yet marketers still believe their audience isn't there. ?? ?????????????????????? ???????? ?????????? ??????????????. Analyze media performance across multiple sources to understand the holistic impact of your investments. Catch us next week at Shoptalk Spring ?? Until then, review our EMR Power Rankings to see why TikTok is this year's top performer: https://bit.ly/41GiZEK

How do you turn engagement into conversions on TikTok? Torrid partnered with Ovative to maximize TikTok's full-funnel potential, using In-Feed Ads and Video Shopping Ads to engage customers and drive model casting call applications. Using EMRge?, our comprehensive MarTech platform, Ovative delivered a 32% lift in applications and proved that TikTok drives 23x higher ROI than last-click models suggest. See how we made it happen with TikTok for Business: https://bit.ly/4j1NXhs

Spread the news: World Market has selected Ovative as its new Digital Marketing and Measurement Agency. Our experts will lead World Market's digital performance media, including paid search, paid social, video, and programmatic media. Together, we'll ensure their media investments drive meaningful impact across channels. “Ovative demonstrates leading expertise in driving sustainable, omnichannel growth. We believe their strategic approach to media investment, team of change-makers, and deep understanding of consumer behavior will drive our digital marketing efforts,” said Eric Hunter, CEO at World Market. Read more about this incredible partnership: https://bit.ly/3FNo72m

Marketers, take note: this is your ???????? ?????????????????? ???????????????? ???? ?????? ????????. We're revealing which paid media channels are driving the highest returns with our 2025 EMR Power Rankings. Want a few hints? ?? Bans can't slow [?] down. ?? [?]'s surge hasn't even peaked yet. ?? Saturation is slowing [?]'s effectiveness. Discover the answers to guide your business to transformative growth: https://bit.ly/4hiGObt

The 2026 FIFA World Cup is set to be the biggest sporting event ????????—a moment when the world comes together, and brands have a unique chance to connect with passionate fans. But is it the right move for your brand? Ask yourself: ?? Does #FIFA align with our brand’s values and goals? ?? Will it help us reach and truly engage our audience? ?? Do we have the budget and creative power to make an impact? If the answer is yes, now’s the time to get in the game. The best brand activations don’t just show up—they create unforgettable moments.

Is your media strategy built on the two biggest drivers of success? Ovative's Tommy McQuillan, Director of Video & Programmatic Media, chatted with The Trade Desk's The Current to share what truly makes the open internet thrive. “It comes down to two things:?transparency?and?working directly with everyone in the supply chain." When buyers and sellers collaborate, it doesn’t make media less automated—it creates more opportunities for innovation. So, are you ready to build a stronger media ecosystem? Learn about our media services: https://lnkd.in/gvZJ45xx

For the ninth year in a row, Ovative is a Google Premier Partner ?? This recognition places us in the ?????? 3% ???? ???????????? ????????????????, reflecting our deep partnership with Google to drive smarter, stronger client performance. As a Premier Partner, we leverage exclusive training, insights, and beta programs to stay at the forefront of Google Ads innovation and maximize impact across Google products. "This recognition is a testament to Ovative's ability to consistently drive client growth, acquire new business, and diversify product offerings. Google values Ovative as a trusted partner, and we look forward to continued collaboration and building on our shared successes.” — Sherri Healy, Strategic Partner Manager, Google Learn more about our partnership with Google: https://bit.ly/4kMaDE5

Are you limiting your brand by staying inside walled gardens? Ovative's own Tommy McQuillan, Director of Video & Programmatic Media, chatted with The Trade Desk's The Current about why the open internet matters more than ever for brands. “Consumers don’t see walled gardens—they see the experience and the content they love. The open internet lets advertisers meet them where they are, on their terms—creating better, unique opportunities to drive real business value.” So, are you ready to unlock the power of the open internet? Learn about our media services: https://lnkd.in/gsBewJaz

2025 isn’t about keeping up—it’s about leading the charge. As Yoana Petrinska puts it, the brands that adapt quickly will set the pace for everyone else. From AI-driven decision-making to shifting consumer expectations, the brands that lean in ?????? will be the ones shaping the future. Ready to make 2025 your best year yet? Dive into our 2025 marketing playbook to learn where you need to focus your efforts this year: https://bit.ly/43zFPQP