Ovative Group

For the ninth year in a row, Ovative is a Google Premier Partner ?? This recognition places us in the ?????? 3% ???? ???????????? ????????????????, reflecting our deep partnership with Google to drive smarter, stronger client performance. As a Premier Partner, we leverage exclusive training, insights, and beta programs to stay at the forefront of Google Ads innovation and maximize impact across Google products. "This recognition is a testament to Ovative's ability to consistently drive client growth, acquire new business, and diversify product offerings. Google values Ovative as a trusted partner, and we look forward to continued collaboration and building on our shared successes.” — Sherri Healy, Strategic Partner Manager, Google Learn more about our partnership with Google: https://bit.ly/4kMaDE5

Are you limiting your brand by staying inside walled gardens? Ovative's own Tommy McQuillan, Director of Video & Programmatic Media, chatted with The Trade Desk's The Current about why the open internet matters more than ever for brands. “Consumers don’t see walled gardens—they see the experience and the content they love. The open internet lets advertisers meet them where they are, on their terms—creating better, unique opportunities to drive real business value.” So, are you ready to unlock the power of the open internet? Learn about our media services: https://lnkd.in/gsBewJaz

2025 isn’t about keeping up—it’s about leading the charge. As Yoana Petrinska puts it, the brands that adapt quickly will set the pace for everyone else. From AI-driven decision-making to shifting consumer expectations, the brands that lean in ?????? will be the ones shaping the future. Ready to make 2025 your best year yet? Dive into our 2025 marketing playbook to learn where you need to focus your efforts this year: https://bit.ly/43zFPQP

If buying ads on your #retailmedia network is a pain, suppliers won't bother. 58% say complexity is stopping them from spending. Abby Rasmussen is calling it—Amazon is leading with AI-powered automation, but most RMNs? Their platforms are pushing suppliers away. Is your RMN attracting investment—or driving it away? Find out how to fix this: https://bit.ly/4i7Q8jb

In our most recent #PerspectiveSeries, Ovative's own Derrius Jackson, MBA shared his remarkable story, reflecting on the moments that shaped his path to becoming a Black leader in video and programmatic media. Derrius' journey is one of resilience, purpose, and leadership. As he’s navigated his career, he’s remained focused on impact—mentoring, uplifting, and driving meaningful change. Our favorite takeaways included: ?? Bet on yourself—believe in what you're doing, even when it’s hard. ?? Great leaders are remembered by the way they make you feel. ?? When clear on your purpose and values, the right opportunities will follow. We’re grateful to have him as part of our team. Thank you, Derrius, for sharing your story and reminding us of the power of leadership! Learn more about our #PerspectiveSeries and Elevate, our best-in-class leadership and development program: https://bit.ly/4gZsFQr

?????? ???????????????? ????????????????: ???????? ???????????? ???????????? ???????? On February 28, consumers are staging a 24-hour ???????????????? ???????????????? in response to brands pulling back on DEI efforts. While the financial impact may be short-lived, the message is clear: ???????????? ????????????. What should brands do? ? ??????????—Hold major campaign launches & promos ? ??????????????—Review brand safety measures & align with DEI partners ? ????????????????—Stay true to your values without overreacting ? ??????????????—Track sentiment & adjust strategically This isn’t just a one-day event—it’s part of a larger shift toward ??????????-???????????? ??????????????????????. Brands that stand firm in their commitments will shape the future of loyalty. Are you adjusting your strategy? Let’s discuss: https://bit.ly/4hTaA7M

Merchants are your biggest sales force—so why isn’t your #retailmedia network on their P&L? As Lindsay (Karner) Merrigan puts it, the best RMNs tap into their merchants as a powerful growth engine, driving supplier engagement and ad sales. Just ask Amazon, Walmart, and Roundel—they’ve cracked the code with merchant incentives. Don’t leave money on the table. Learn how to tap into this power: https://bit.ly/4k9l5VT

In our most recent #PerspectiveSeries, our team heard from Houston White, a renowned entrepreneur, community leader, and founder of Houston White Enterprises. From his FRESH Barbershop to The Get Down Coffee Co, Houston remixes cultural viewpoints and influences in everything he does. He shared his journey as a Black entrepreneur, emphasizing how discipline, encouragement, and strong relationships shaped his path. Our favorite takeaways included: ?? Growth happens at the “kitchen table”—where conversations, confidence, and community are built. ?? Collaboration moves at the pace of trust. ?? Consistency in small actions leads to big results over time. Thank you, Houston, for sharing your wisdom and reminding us of the power of relationships! Learn more about our #PerspectiveSeries and Elevate, our best-in-class leadership and development program: https://bit.ly/3EZ8uEC

Trust is the new currency in #retailmedia. Advertisers are done with guesswork—they want proof that their dollars drive ???????? ????????????. As Chelsey Lang puts it, if your measurement isn’t fast, transparent, and actionable, budgets will go elsewhere. Is your RMN built for the future? Learn our secrets for scaling smarter in 2025: https://bit.ly/4imOgn1

The next era of #retailmedia is here. Are you ready? Let's face it—the retail media game has changed. As Lindsay (Karner) Merrigan puts it, if you're not thinking beyond onsite ads, you're already behind. The best retail media networks are scaling with smart partnerships and offsite plays—but there’s a catch. Offsite growth only works if advertisers get the measurement they need. Ready to scale smarter in 2025? Learn our secrets: https://bit.ly/4i3gvqi