OUTLINE STUDIOS

Don’t worry about the uniqueness of your brand story, because no two brands have the exact same journey. If you are passionate enough about your brand and you are providing enough value to your customers, then own your boring story. The more authentically you shape your story, the more unique it keeps getting. JAYWALKING LIMITED?has been on top of our minds when it comes to owning the brand story. We love how unapologetically raw the brand is. Some of the other brands whose authentic brand stories we love are?Alicia Souza?Sara Blakely?and?Essajees Atelier????? #branding #brandstory?#brandmessage

Rebranding yourself is tough! We say this as designers and on behalf of our fellow designers. Even though you may have a nag for designing, trying to look within yourself to find something original and impactful can almost seem impossible. It was a challenge for us! We kept telling ourselves that we’re too busy or our ideas are not good enough or we need to create something revolutionary to live up to the expectations and what not. But you can save yourself from this and learn from our mistakes. We’ve broken it down into 7 simple steps to help you kick start your rebranding journey And if you still feel stuck, check our website www.outlinestudios.co to learn how we can help you rebrand your company. ?? #branding #rebranding #rebrandingtips

While choosing your brand colors, (a) look at the color palette as a whole. (b) implement the palette on several setups to test how they will translate in the brand and (c) make sure you have enough contrast. And you should be good to go!? ?#branding?#identitydesign?#colorpalette

From ancient symbols to minimal masterpieces - it’s fascinating to see how logos have evolved with us through ages. Which era is your favourite? #branding #logoevolution?#logodesign

If you ever ask us to instantly make a design look better by making just ONE change, that would be adding negative space! It’s simple, but works like magic. You will notice it in exclusive showrooms where products are limited with lots of space between each product and you will see it in beautiful art galleries. You will notice it in high end packaging and luxury brands websites. The more space you add, the more focus the product gets and the more exclusive it feels. Try this out and let us know in the comments below. ?? #branding #negativespace #instgramhack

If you have not tossed away your iphone/mac box, this could be why. The designers at apple run through tons of shapes, materials and prototypes to create a patented packaging design. The air pocket packaging of apple slows down the box opening process, creating a moment of suspence as your new device is revealed slowly. This intentional delay is called controlled fiction. Unlike cheap products that are too easy or too hard to open, luxury items like high end watches or perfumes, strike the right balance. The luxurious unboxing experience makes you want to keep and showcase these items. Unintentionally giving apple, free advertising space in your home. So if you have a cheap packaging that does not justify your product, DM us for an upgrade. #branding #packagingdesign?#packaginginspiration

Brand naming is not easy. When naming with our clients, we start with at least a hundred names, if not thousands. And by the time the names pass the tests of trademarks, SEO, searchability, socials, relevance, creativity and so on, there are only a handful that reach our clients for selection. Before you settle for a three word name that has a “the” or “a” in beginning and “company” or “firm” at the end, steal these tricks we have learned the hard way. For Trademark search in India: 1. Conduct a trademarks check on https://lnkd.in/dZ3ZHrTU?Simply enter your brand name & class and check under all three categories from the dropdown. You can find your class here: https://lnkd.in/dq7UXGFC 2. Conduct a comprehensive Internet Search: Even though you might not have found your brand name in the trademarks database, it is important to check the internet for existing use of the same. Consider both registered and unregistered trademarks, as the latter may still pose a conflict.? 3. Check Domain Name Availability:??Visit domain registration websites or use search engines to explore if the domain name is already registered.?While this does not guarantee trademark availability, it can provide an indication of potential conflicts.? 4. Consult an expert: Doing a trademarks test at your level is good during the brand naming process. But before you finalise on it and move into trademarks registration, it is highly recommended to obtain a professional advice. There can be several other aspects to this like well-known trademarks, prohibited trademarks etc. which you may want to consider. Book recommendation: Brand Naming by Rob Meyerson is one of the few books written specifically on brand naming process. He has broken down each step of the naming process in detail with lots of examples and case studies. So if you’re looking to get your hands on brand naming professionally, this is a must read. Let us know if you know of any other books we should read on brand naming. ?#branding #brandnamingtips?#brandnaming

Brand naming is usually rushed and most companies name suck, not on purpose, but because of the lack of understanding of it’s long term impact. If you feel that it’s too late to rename, then here are some famous companies who renamed for good. Cargo House >> Starbucks Research in Motion >> Blackberry Tokyo Tsushin Kogyo >> Sony Cadabra >> Amazon Burbn >> Instagram Brad’s Drink >> Pepsi Stag Party >> Playboy Picaboo >> Snapchat Matchbox >> Tinder Pete’s Super Submarines >> SUBWAY Jerry’s Guide to the World Wide Web >> Yahoo Precision Optical Instruments Laboratory >> Canon Sky Peer-to-Peer >> Skype Japan Optical Industries Co. >> Nikon #branding #brandrenaming?#brandname

GET INTO A DAY IN THE LIFE OF YOUR BRAND Start with what he will drink when he wakes up, who does he hang out with, is he the life of the party or the serious introvert, what does he like talking about other than the product, what are his values, how is he adding to his core group of people. The reason you do this, is to really understand how you will interact with your target audience. When a client comes to purchase a bike from you, solving his transport issue is not the only reason . There are psychological, emotional, societal reasons too. To understand how You will solve his problems depends on your role in his life. Will you guide him like a coach or explain him like a friend? Will your audience connect with you if you were a person? Once you have successfully outlined your brand’s personality, every time someone creates something for your brand, step into the shoes of your brand and check if your brand would approve of it. Does everything coming out of the brand align with your brand’s personality? This way, you will be able to connect with your audience and gain their trust. And slowly create a tribe of loyal customers who believe in you. #branding #brandstratgy?#brandpersonality

When you enter an apple store, you are treated in a particular manner, irrespective of who the sales person is. Because they’ve been trained to take apple’s personality while interacting with the customers. Then when you read their website and an apple ad, you feel like they’re all the same person with the same thinking and same energy. So you start trusting the brand. And you start noticing how you align with them and slowly translate into a loyal customer who believes in them. ??If you want to create your brand’s unique personality, check our next reel to for a step by step guide. ?? #branding #brandstratgy?#brandpersonality