Outfront Solutions Marketing

Cautionary tale: Playing it safe doesn't always work. We're all in the reputation business, whether it's our personal brands or our business brands. We make the choices that provide a bounce, bury us or simply bore our audiences. We're big on transparency, which makes sense since you can run but you can't hide anymore. Here's how things played out when Oatly doubled-down on the tactic. https://bit.ly/4iqVff0

3 Tips Thursday: Three things we can help you do in marketing (Irish Edition) 1. Embrace the Craic with AI and Data: By harnessing these tools, we can uncover tales within your data that captivate your audience, making your brand as irresistible as a pint on a rainy day. 2. Dance a Jig Across All Channels: Don't be sticking to just one path like a stubborn mule. An omnichannel approach ensures your message reaches every nook and cranny. 3. Brand Positioning is your Four-Leaf Cover: In the vast field of marketing, we'll help you discover your unique shamrock. #MarketingTips #DigitalMarketing #IrishBusiness Link: https://bit.ly/4goY1PU

Happy #GDC all! Welcome to SF. Let's meet if you're in town. DM or see our founders Nicole DeMeo and Jeanine Moss at SHACK15 or the lobby of the W hotel or The St Regis. Let's play! #GDC25 #GDC2025

3-Tips Thursday: AI Writers Conference Edition Marketing AI Institute (inspired) 1. Want to use AI for writing? First ask: What am I writing for? (If it's thought leadership, step away from AI, but if it's research, ideation, yes!) 2. Emotional Intelligence is the next big thing (AI can perceive, interpret, manage and respond to emotion in us and others, but humans create emotional depth, determine intent, set the tone, style and voice). 3. There are four levels of intelligence to consider: -Mostly human, have control over direction and voice, include original thoughts, unique perspectives. -Half & Half, more about efficiency (repurposing articles, blog posts, newsletters, case studies). -Mostly machine, AI leads and does the work (informational, templates, data reports, FAQs) and - All machine, little or no human oversight, business reports, product descriptions, metadata descriptions, notifications). Join us at MAICON, the Marketing AI Institute's big annual conference in October, and definitely subscribe to their newsletter and podcast to stay up to date and get inspired! Here's the link to all: https://lnkd.in/gDWaw7ve Thanks organizers and speakers: Paul Roetzer Andy Crestodina Mike Kaput Mitch Joel Jeanine Moss Nicole DeMeo #AI #Communications #Marketing #ArtificialIntelligence

AI Insights Intention Economy: Looks like we're migrating from the attention economy to the "intention economy" according to MarTech, and they might be right. AI is developing unique capabilities to identify a person's intention to do something and then persuade and influence them. AI can suggest things that encourage you to make a choice. Now, this isn't new - think clickbait and all that content pretending to be helpful. As humans, we have to amp up our "smell test" - who is benefiting from this content? If you're not "paying" for something, what are you "paying" with (data)? How transparent is the source. Find more useful tips here and be careful out there! #AI #ArtificialIntelligence #Martech #MarketingTechnology

On Saturday March 8th, #InternationalWomensDay women gathered to tell their elected representatives, communities, families and friends, that we still have agency. Agency we'll fight for. Agency to say what we want, choose what we want, and to be who we choose. That's America. That's patriotism. That's the legacy we will leave for our daughters. #IWD25 #WomensRightsAreHumanRights Jeanine Moss Nicole DeMeo

The Women in AI communities are thriving! There's a unique opportunity, especially for women in AI as it has democratized bringing great ideas to market (less need for typically male dominated roles like engineering, it's more communications driven, etc.) Let's engage, keep sharing excellent events and turning to each other for growth, funding and resources. #WomeninAI #AI #Fundraising #WHM2025 Mariane Bekker How Women Invest

The Power Play We Can’t Ignore: Women Founders & VCs Are the Ultimate Growth Engine t’s no secret—investing in women isn’t just the right thing to do, it’s the?smartest?move delivering higher ROI. Yet, backing female founders and women-led VC funds remains a massive opportunity.? That’s why this piece by the incredible Geri Stengel for Forbes is a must-read. She dives into the unrealized potential of women in venture capital and the powerhouse founders changing the game. The numbers don’t lie: when women invest in women, returns skyrocket, and innovation thrives. But guess what? We need more people stepping up, cutting the checks, and making space at the table. ?? ?So here’s the challenge: If you’re in the room,?open the door wider.?If you’re holding the purse strings,?write the check.?And if you’re still doubting the impact—read this article.?Then, do something about it. Shoutout to the phenomenal women featured in this piece—your work is paving the way for a future where this isn’t an?exception?but the?standard. #WomenInvestingInWomen #VC #FemaleFounders #Leadership #OutfrontSolutions #GameChangers ?? Read the article by clicking on the link in Geri's post. ?? ?Drop a comment and tag a woman founder or investor who should be celebrated today!

ACTIONABLE AI: Create and query personas Personas help us stay focused on our audiences when creating products, services and marketing approaches. Now AI can help you not only create personas, but also get insights into how your audiences might respond to offers and ideas. ChatGPT (and its enemies like Perplexity.ai) can give you insights about your personas, and we like to ask how our markets might react. and get insights into the persona's needs, views and even concerns about marketing. Link: https://bit.ly/3Wg38ei

Good, bad or indifferent? The FDA just issued guidance for the use of AI in medical devices, drugs and biological products. There are definitely strides to be made in medicine using AI, and we believe there will be benefits. What do you think? Link: https://bit.ly/4h2JWc4