Outfront Solutions Marketing

It's a beautiful day in Nicole DeMeo neighborhood today and around the world as we celebrate our dear co-founders birthday. Did you know Nicole is a certified captain? She climbed Annapurna? And she grows grapes and makes wine? But that's not all. If we piqued your interest, feel free to ask questions and if you know her join the celebration in the comments below! #HappyBirthday #BirthdayGirl #WomenInBusiness

Wishing you a joyous (albeit a bit snarky) Thanksgiving, and blessings big and small. See you on the other side! #Grateful #Thanksgiving2024 #Thankful

Three Tips Wednesday: "Thanksgiving Ask GenAI" edition Are you struggling for content to see you through the holidays? A perfect use for GenAI! Try these prompts for dad jokes, or get more from GenAI. It's had a lot of practice this week. 1. Create a list of excuses to leave early. "I have an urgent appointment with my therapist. She's helping me work through my fear of leftovers." 2. When faced with conspiracy theories, create some of your own. "Shape-shifting reptilian aliens control world governments.." 3. Generate a list of conversation starters. "If animals could talk, which species would be the most sarcastic?" And if you're like our family, watch a movie, like The Godfather to explore relationships. Or use prompts from different family members to create a list of must-watch shows. Happy Thanksgiving, and Good luck! #GenerativeAI #Thanksgiving2024 #ContentCreation

Looking for a better shopping mousetrap? Or do we have enough ways to buy already? Perplexity just launched "Buy with Pro" which posits that it's compelling to search for something, automatically get price comparisons, and then with one click send it hurtling towards your door. Just what we need: more ways to consume quickly without thinking too much? #ecommerce #technology #innovation https://bit.ly/4eLa3m2

My dogs are attention hounds (aren't we all?). In marketing we see lots of top-of-funnel hounds, but we don't see marketers doing enough when they get to consideration and conversion. My dogs don't have a conversion metric, but if you do, ask yourself if you're doing enough to turn attention into engagement. If you have a dog, you don't call "come" unless you're ready with a treat. #Marketing #DigitalMarketing #Engagement

Are there advantages to living in the epicenters of innovation and development? Or does remote work suit just fine? We don't have the answers, but if you do, please tell us! Meanwhile, if you're open to working in the U.S., India, Canada, England, China, Singapore or Berlin - this list is for you! #innovation #remotework #artificialintelligence Top Cities for Jobs in Artificial Intelligence https://bit.ly/3TG6ndD

Meet Anne Chow (She/Her) whose 32-year journey led from engineer to AT&T Business CEO. Since "inclusion" is such a bad word today (really? Why?), maybe we should focus on "belonging." "Inclusion wasn't the word at the time, but I knew what it felt to be different and on the outside, and I knew what it meant to really feel like you belong to something," according to Chow. Don't ever stop believing in these three things: 1. Inclusion (and belonging) drives innovation and growth 2. "Human skills" are essential, not optional 3. Creating a sense of belonging boosts team performance Read all about it in Chow's new book "Lead Bigger". #Inclusion #Leadership #Diversity

3 Tips Thursday: Brand Relevance Edition Staying relevant is crucial for survival in a rapidly changing marketplace. Here's how to do it: 1. Understand and meet customer needs and expectations. Gartner says around 60% of consumers don't think brands "get me." 2. Focus on relevant differentiation. Be known for something that makes you indispensable to your audience. 3. Be agile and responsive to changes in technology, consumer behavior and market conditions. Be a lifetime learning. Your job is never done. Our goal is to make our clients indispensable. That means "must-have" v. "nice-to-have." It's hard, but money, time and trust are in short supply. #BrandRelevance #CustomerCentric #AgileMarketing

You want to be a part of this ecosystem! Huge congrats to Cem Sertoglu?on the launch of Bek Ventures (formerly @Earlybird VC Digital East fund) and the $250M raise! Their first two funds (we launched almost 10 years ago in 2015) realized returns of $2.4?billion?and recognition of a top global performing fund (by HEC Dow Jones Performance Ranking.) #VC #VentureCapital #FundMarketing https://lnkd.in/gEquming

Actionable AI: AI Self Therapy Did you know emotional intelligence (EQ) in AI is a trend? Why. Because 95% of decisions are emotionally-driven (sorry, data). Yuna.io has the lofty goal of extending the reach of therapy and making it affordable, while others, like former client zenapse helps marketers be more sensitive to emotions when serving offers or moving people through the marketing funnel. Now if only AI EQ could police social media... https://bit.ly/40yy4t4 #EmotionalIntelligence #AIEthics #DataDrivenMarketing