Outfront Solutions Marketing

My dogs are attention hounds (aren't we all?). In marketing we see lots of top-of-funnel hounds, but we don't see marketers doing enough when they get to consideration and conversion. My dogs don't have a conversion metric, but if you do, ask yourself if you're doing enough to turn attention into engagement. If you have a dog, you don't call "come" unless you're ready with a treat. #Marketing #DigitalMarketing #Engagement

Are there advantages to living in the epicenters of innovation and development? Or does remote work suit just fine? We don't have the answers, but if you do, please tell us! Meanwhile, if you're open to working in the U.S., India, Canada, England, China, Singapore or Berlin - this list is for you! #innovation #remotework #artificialintelligence Top Cities for Jobs in Artificial Intelligence https://bit.ly/3TG6ndD

Meet Anne Chow whose 32-year journey led from engineer to AT&T Business CEO. Since "inclusion" is such a bad word today (really? Why?), maybe we should focus on "belonging." "Inclusion wasn't the word at the time, but I knew what it felt to be different and on the outside, and I knew what it meant to really feel like you belong to something," according to Chow. Don't ever stop believing in these three things: 1. Inclusion (and belonging) drives innovation and growth 2. "Human skills" are essential, not optional 3. Creating a sense of belonging boosts team performance Read all about it in Chow's new book "Lead Bigger". #Inclusion #Leadership #Diversity

3 Tips Thursday: Brand Relevance Edition Staying relevant is crucial for survival in a rapidly changing marketplace. Here's how to do it: 1. Understand and meet customer needs and expectations. Gartner says around 60% of consumers don't think brands "get me." 2. Focus on relevant differentiation. Be known for something that makes you indispensable to your audience. 3. Be agile and responsive to changes in technology, consumer behavior and market conditions. Be a lifetime learning. Your job is never done. Our goal is to make our clients indispensable. That means "must-have" v. "nice-to-have." It's hard, but money, time and trust are in short supply. #BrandRelevance #CustomerCentric #AgileMarketing

You want to be a part of this ecosystem! Huge congrats to Cem Sertoglu?on the launch of Bek Ventures (formerly @Earlybird VC Digital East fund) and the $250M raise! Their first two funds (we launched almost 10 years ago in 2015) realized returns of $2.4?billion?and recognition of a top global performing fund (by HEC Dow Jones Performance Ranking.) #VC #VentureCapital #FundMarketing https://lnkd.in/gEquming

Actionable AI: AI Self Therapy Did you know emotional intelligence (EQ) in AI is a trend? Why. Because 95% of decisions are emotionally-driven (sorry, data). Yuna.io has the lofty goal of extending the reach of therapy and making it affordable, while others, like former client zenapse helps marketers be more sensitive to emotions when serving offers or moving people through the marketing funnel. Now if only AI EQ could police social media... https://bit.ly/40yy4t4 #EmotionalIntelligence #AIEthics #DataDrivenMarketing

First, this would be a very long page ??. But there are helpful hints on how to put it together. You can download this, but here are the crib notes: 1) Business objectives 2) Marketing approach (to get there) 3) Marketing goals 4) Key actions (who's doing what) 5) Dependencies and risks. Good luck with that! (And call us if we can help) Yes, You Can Build An Actionable Annual Marketing Plan On One Page. Forrester #marketingstrategy #marketingtips #BusinessPlanning

Unless we do something it will take 50 years to achieve gender parity in this country. Why? It's a mystery (not), because it's proven that women's participation improves business outcomes. Gains have been made, but progress is not parity. White women may achieve parity in 22 years, but it's 48 years for women of color. Does this make sense to anyone? Women in the Workplace 2024: The 10th-anniversary report https://mck.co/3BML0kF

Email is where a lot of conversion magic happens. But we're all bowing out in record numbers (40% of U.S. consumers unsubscribe from email and texts once a week, compared to the global average of 25%). But there's hope! Here are tips on what will get people to opt in: Rewards (e.g., discounts, loyalty points) — 60% Free trial subscriptions — 42% Access to exclusive or premium content — 30% Personalized messages or communications — 22% None of the above — 20% #EmailMarketing #MarketingTips #DigitalMarketing https://bit.ly/3YtN2PG

Türkiye's tech titans provide valuable lessons for us all! Former clients, Peak and Trendyol Group provide valuable insights:? - Innovation transcends borders (Peak was the first to reach unicorn status, and Trendyol Group even achieved decacorn status - hazzah) - Strategic acquisitions fuel rapid growth - Valuation volatility is a reality (e.g., Getir) - Exit strategies at the outset are crucial - Success breeds success (e.g., Peak → founders created Spyke Games - check out our case study. ) These companies showcase the power of innovation, smart scaling, and global market navigation, yet most importantly, entrepreneurs with good hearts and fierce focus. What can your business learn from their playbook? #StartupStrategy #GlobalTech #MarketingInnovation