Out2Win

2024 MARCH MADNESS SPONSORSHIP TRENDS: WOMEN'S HOOPS DOMINATED ?? Last year’s March Madness sponsorships shattered expectations—but the biggest headline? Women’s basketball led the way. ?? What stands out: ?????? ??????????’?? ???????? ???? ??????????????—brands are investing heavily in women’s college basketball, and the numbers prove it. ???????????????? ?????????????????????? ????????????????—women’s basketball players are leading in engagement, storytelling, and long-term brand deals. ???????????? ???????? ???????? ???? ???????? ?????????? ?????????? ??????????????—momentum is only growing, and we’re already seeing brands double down on NIL deals ahead of this year’s tournament. #MarchMadness #NIL #AthleteMarketing #WomensBasketball #SportsSponsorships #BrandPartnerships #CollegeBasketball

BIG NEWS: We've closed our seed round to scale and continue revolutionizing athlete marketing. ?? Over the past year, we’ve built the go-to platform for athlete marketing, helping brands and agencies find, analyze, and activate athlete partnerships with data-driven insights. Now, we’re scaling fast—and raising to take things to the next level. ?? Why now? ?????????????? ?????????????????? ???? ??????????????—brands are investing more than ever in NIL and pro athlete deals. ???? + ???????? = ?????? ????????????—our platform delivers unmatched insights into athlete marketability, audience impact, and brand ROI. ???????????? ???? ??????????????—we’ve seen rapid adoption from brands, agencies, and universities looking for a smarter way to activate athlete partnerships. Shoutout to Michael Ehrlich at Sports Illustrated and Sports Business Journal for covering our journey!

UNDER ARMOUR DRAFTS NIL ROSTER AHEAD OF MARCH MADNESS ?? ?? With March Madness about to tip off, Under Armour is making a big NIL play, signing a select group of men’s and women’s college basketball players ahead of the tournament. ?? Why it matters: ?????????????? ???????????? – March Madness is prime real estate for brand exposure, and Under Armour is locking in top athletes before the action starts. ??????’?? & ??????????’?? ?????????? ???? ?????????? – More brands are recognizing the value of both men’s and women’s players in NIL campaigns. ?????????????????? ?????????? ???????? – This move helps Under Armour stay competitive in the growing battle for athlete partnerships in college basketball. #UnderArmour #MarchMadness #NIL #AthleteMarketing #CollegeBasketball #SportsBusiness #BrandPartnerships

FLORIDA QB DJ LAGWAY USES NIL TO SUPPORT WOMEN'S SPORTS ?? ?? Florida’s DJ Lagway is making waves off the field, donating a six-figure sum from his NIL earnings to support Florida women’s sports, including gymnastics, basketball, softball, and volleyball. ?? Why it matters: ???????????????? ???????????? ???????? – Lagway’s move highlights how NIL can be more than just personal gain—it can uplift entire programs. ?????????????????? ???? ??????????’?? ????????????– More investment means more resources, better facilities, and stronger support for female athletes. ???????????????????? ???????????? ????????????????– Lagway is setting the tone for how athletes can use their platform to drive real impact. #DJLagway #FloridaGators #NIL #WomensSports #AthletesGivingBack #CollegeFootball #SportsBusiness

C4 ENERGY UNVEILS 'BRACKET BREAKERS' NIL CAMPAIGN AHEAD OF MARCH MADNESS ?? ?? With March Madness around the corner, C4 Energy is making a power move, launching its 'Bracket Breakers' NIL campaign featuring Auburn's Johni Broome, Alabama's Mark Sears, Texas' Madison Booker, and UCLA's Lauren Betts. ?? Why it matters: - ?????????? ?????????????? = ?????????? ?????? ???????????? – Brands are capitalizing on the tournament’s massive exposure, and C4 Energy is positioning itself at the center of the action. - ??????’?? & ??????????’?? ?????????? ???? ?????????? – C4’s athlete lineup reflects the growing investment in both sides of college basketball. - ?????????????????? ?????? ???????????????? – As more brands lean into NIL during major events, expect bigger activations leading up to the tournament. #C4Energy #BracketBreakers #NIL #MarchMadness #CollegeBasketball #AthleteMarketing #SportsBusiness

THE MOST MARKETABLE WOMEN'S BASKETBALL TEAMS HEADING INTO MARCH MADNESS ?? ?? As the tournament approaches, women’s college basketball has never been hotter—and brands are taking notice. Some teams are dominating the NIL space, securing major deals and driving massive engagement. ?? What stands out: - ?????? ??????????’?? ???????? ???? ??????????????—social media engagement and NIL value continue to skyrocket. - ???????? ?????????????????????????? ???????? ???????????? ?????? ??????????—from star power to brand alignment, these teams are leading the charge. - ?????????? ?????????????? = ?????????? ??????????????????????????—expect brands to double down on partnerships as the spotlight gets brighter. #MarchMadness #NIL #WomensBasketball #AthleteMarketing #BrandPartnerships #SportsBusiness #CollegeBasketball

IT TAKES MORE TO GET THIS FAR—Powerade signs Karaban, Love & Rivers ahead of March Madness. ?? ?? With March Madness approaching, Powerade is making a big NIL push, signing UConn’s Alex Karaban, Arizona’s Caleb Love, and NC State’s Saniya Rivers for its latest campaign. ?? Why it matters: ?????????? ?????????????? = ?????????? ?????????????? – As the tournament nears, brands are locking in top talent to maximize visibility. ??????’?? & ??????????’?? ?????????? ???? ?????????? – Powerade’s athlete lineup highlights growing investment in both sides of college basketball. ?????????????????? ?????? ???????????????? – More legacy brands are getting aggressive in NIL, aligning with athletes who embody their brand message. #Powerade #ItTakesMore #MarchMadness #NIL #AthleteMarketing #BrandPartnerships #CollegeBasketball #SportsBusiness

TravisMathew TAPS INTO COLLEGE VOLLEYBALL WITH USC PARTNERSHIP ?? ?? The USC men's volleyball team is the latest to land a team-wide NIL deal, partnering with TravisMathew, a lifestyle apparel brand known for its presence in golf and tennis. With brands increasingly investing in non-revenue sports, this deal highlights the growing opportunities for athletes beyond football and basketball. ?? Why it matters: - ?????????????????? ?????? ???????????? ?????? ?????? ???????????? – Volleyball, golf, and other non-traditional NIL sports are seeing more brand interest than ever. - ?????????????????? ???????????? ???? ?????? ??????– TravisMathew is the latest company recognizing college athletes as powerful lifestyle influencers. - ????????-???????? ?????????? ???? ?????? ???????? – Expect to see more group NIL agreements as brands look for ways to maximize reach. As brands continue to pour into athlete marketing, are team-wide NIL deals the new norm? ?? Evan Ponce M.A. #USCVolleyball #TravisMathew #NIL #CollegeAthletics #AthleteMarketing #SportsBusiness #BrandPartnerships

TENNESSEE VOLS TURN NIL INTO GIVING—DONATE TO THE V FOUNDATION ??? ?? The Tennessee Volunteers men’s basketball team is using their NIL earnings for more than just personal gain—they’re giving back. The team has come together to donate funds to the V Foundation for Cancer Research, supporting a cause that extends far beyond the court. ?? The Impact: - ??????????????-???????????? ??????: These athletes are showing that NIL isn’t just about brand deals—it can also be a tool for philanthropy. - ???????????????????? ???????????? ????????????????????: By supporting the V Foundation, the Vols are setting a standard for how athletes can use their platform for impact. - ?????????????????? ????????????: Their initiative is a reminder that athletes have the power to drive real change in their communities and beyond. #TennesseeVolunteers #NIL #VFoundation #AthletesGivingBack #CollegeBasketball #Philanthropy #SportsLeadership

HIGH SCHOOL ATHLETES CONTINUE TO CASH IN—TAYLORMADE IS THE LATEST TO JOIN IN ? The NIL boom isn’t just for college athletes anymore. More brands are tapping into high school talent, and TaylorMade has already partnered with three high schoolers in 2025. ?? Why it matters: - ???????????? ?????? ?????????????????? ??????????????. Companies are locking in rising stars before they even hit the college level. - ???????? ?????? ???? ??????????????????. With deals across PGA pros, college standouts, and now high schoolers, TaylorMade is strengthening its athlete roster. - ?????? ???????? ???????? ???? ??????. As more states allow high school NIL, expect more brands to follow this playbook. #NIL #HighSchoolNIL #TaylorMade #AthleteMarketing #SportsBusiness #Golf #BrandPartnerships