OtherWayAround

????????????? ?????? ?????????? ?????????????????? ????????????!??? If your app’s rankings have been all over the place lately, you’re not alone! On?February 27, 2025, we spotted some?major shifts in the U.S. App Store rankings, and it looks like Apple tweaked its search algorithm again. ?? ????????’?? ????????????????? We’ve noticed??????????????? ?????????????? ?????????????? ??????????????????, which means Apple may have adjusted how it weighs different ASO factors. Some apps are climbing unexpectedly, while others are seeing drops. If you haven’t checked your rankings recently, now’s the time! ? ???????? ???????????? ?????? ????? 1?? ???????? ???? ?????? ???? ???????? ????????:?Check your keyword rankings, downloads, and conversion rates to spot any trends. 2?? ????????-???????? ???????? ????????????????:?Small tweaks to your?title, subtitle, and keywords?can help you stay competitive. 3?? ?????????? ???? ????????????????????:?More reviews, better retention, and a solid in-app experience can help stabilize your ranking. 4??????????????????????? ?????? ????????????: If there is a meaningful pattern of change in your keywords, consider adjusting your metadata accordingly. For example, if less relevant KWs in the keyword set have dropped a lot, you can remove these KWs and go back to fully relevant KWs. Try to discover such patterns and take action immediately. ?? ???????????? ??????????Algorithm updates will keep happening. The best way to stay ahead is to ???? ??????????????????, ?????????? ????????, ?????? ???????? ????????????????????. Noticed any big changes in your app’s rankings? Let’s chat in the comments! ?#ASO #AppStoreOptimization #MobileGrowth #AppleAlgorithm #AppMarketing

?? ?????????? ???????????????????? ????-?????????????? ?????? ?????????? ???????????? ?????????????????? ???? ?????? 18.4 Apple is rolling out?AI-generated summaries?for App Store reviews as part of the?iOS 18.4 update, currently in public beta. Using?Apple Intelligence, these summaries will highlight key insights from user reviews in a?short, refreshed weekly format?for apps with enough reviews. ???????? ???? ??????????????:?This could help users make faster decisions but may also increase the risk of?fake reviews?influencing AI-generated summaries. ??????????????????????????:?Initially launching in?English (U.S.), expanding to more markets & languages later this year. ???????????? ????. ?????? ??????????????????????:?Amazon & Google already use?AI-powered review summaries?on their platforms. The feature is expected to go public in?April, alongside?Apple Intelligence expansion, new?Siri Control Center options, and AI-driven?notification prioritization. Official announcement:?https://lnkd.in/g2PE54nw What do you think—will AI improve the App Store experience, or will it make fake reviews even more powerful? Let’s discuss!? ?#Apple #AI #AppStore #iOS18

???????????? ?????? ?????? ???? ?????? ????????, ???????????????? ??????! This week’s spotlight is on Sofascore, the ultimate MVP of sports apps. With an Search Popularity of 49 on the App Store, they’re making waves in the CPP game. SofaScore tailors custom CPPs for every major sport, from football to combat sports.Their Football CPP, featuring Luka Modri?, commands attention like no other. Each CPP is designed to align perfectly with user searches and expectations. By targeting 800+ keywords in Apple Search Ads, their strategy is spot-on. Their Fighting CPP punches through the competition with an 18% ASA impression share. Tennis fans are served well with a CPP that delivers exactly what they need. What sets them apart is versatility, clear value propositions, and engaging visuals. SofaScore’s creative approach ensures fans of all sports feel right at home. Massive kudos to the SofaScore team for transforming sports app marketing! ?? Ready to level up your CPP game? DM us, and let’s tackle your CPP strategy with insights sharper than a striker’s aim!

#???????????????????????????? ????-?????? ????????????: ???????? ???????????? ???????????? ?????? ?????? ?????????????? Think in-app events are just another checkbox? Think again. They’re your golden ticket to app store domination—if you do them right (spoiler: most don’t). Here’s the deal: ?? Trends are free traffic—use them. ? Make events fun, not a chore. ?? Keywords matter—use them strategically, not like it’s 2010. ?? If you’re not shouting about your event everywhere, you’re doing it wrong. Once the party’s over, dig into the data, learn, and crush it next time. Smart ASO, done right. ?? Swipe through to see how it’s done! #ASO #AppGrowth #MobileMarketing #ASA

Success Story : Bayd?ner Cossla's App Growth Revolution! ?? At OtherWayAround, we’re not just here to shake things up – we’re here to help apps break free and operate independently, without agency dependency. Today, we’re excited to share how our expert ASO (App Store Optimization) strategy transformed Bayd?ner Cossla from a well-crafted app struggling for visibility to a market standout! Oh, and one more thing—if you're looking for the perfect partner, we’re the last agency you’ll need. With our strategies, you won’t even need us anymore. ?? Curious how your app can achieve similar success? Let's chat! ?? #AppStoreOptimization #MobileMarketing?#AppGrowth ?

?#???? ???????????????????? ??????????????????: ????????????? For those of us who turn green thumbs into green tragedies, Planta’s visuals plant the seeds of trust. ?? Planta’s visuals bloom with trust-building social proof, a fresh and nurturing color palette, and clear, compelling feature highlights. Its design gently reassures even the worst plant parents that they’ve got this. Swipe to see how Planta grows user confidence before they even download. ?? #AppDesign #MobileMarketing #AppStoreOptimization

?? ???????? ???? ?????????? ????????: ?????????????????? ???????????????? ?????? ???? In Japanese ASO, fewer keywords deliver bigger results. Character-based scripts let you pack meaning into less space. Clean, focused metadata beats keyword stuffing every time. Minimalism isn’t just aesthetic—it’s strategic. Swipe to learn how to simplify and win! ?? Need help with ASO? Let OtherWayAround guide your success. #ASO #AppStoreOptimization #JapaneseASO #MobileMarketing?

?? ???? ???????? ?????? ?????????? ???? ?????????? ???????? ?????????????? ??????????????? The holidays aren’t just about gifts and cheer—they’re also a golden opportunity to boost app growth! From festive app listings to irresistible holiday offers, it’s time to connect with users, drive downloads, and increase engagement. At OtherWayAround, we know how to make your app shine during the busiest time of the year. Here are some actionable strategies to get your app ready for the holiday rush and maximize your growth:

???????? ?????????????? ???? ??????????????????: SimplyWise'?? ?????????????? The app once known for scanning receipts is now a top financial tool for self-employed individuals. How? Strategic ASO and ASA: 60.5% organic growth. +32.6% Tap-Through Rate. A 172% increase in conversion rates during peak tax season. Swipe through to see how SimplyWise turned challenges into opportunities—and how we can do the same for your app!

?#???? ???????????????????? ??????????????????: ??????????????? A serene take on app store visuals! Breethe blends calming design with trust-building elements, creating a seamless user journey before download. User reviews and stats build trust, while flexible, UI-independent screenshots highlight benefits. A soft palette and spacious design reflect the app's mindfulness focus. Swipe to see how Breethe’s thoughtful approach creates a visual story that’s as relaxing as its purpose. #AppDesign #MobileMarketing #AppStoreOptimization