Some B2B eCommerce myths are surprisingly stubborn. Aaron Sheehan, Matt Boland, and Justin King are sitting down to unpack the ones they hear most and why they just won’t go away. If you’ve ever wondered whether B2B buyers really want a B2C experience (or if your ERP can actually handle eCommerce), this one's for you. ???
We've got a fun one coming up. B2B eCommerce has evolved rapidly—but some myths just won’t go away! In this new webinar, industry leaders tackle the top misconceptions that hold businesses back from B2B digital success. Join Aaron Sheehan (OroCommerce), Matt Boland (Infios), and Justin King (B2B eCommerce Association) as they debunk three persistent myths and share practical strategies to drive real results. The Top Three Myths: ???"If you build it, they will come" – Why launching a platform is just the beginning ???"B2B buyers want a B2C experience" – Do your customers really need an Amazon-like interface? ???"You can do eCommerce with your ERP" – Why relying solely on your ERP might be holding you back
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