We couldn't be more excited to welcome Adrienne Cademenos as CMO. In her first official duty... she's writing this post herself ??
I thought I’d keep working on big consumer brands after Lyft. But while I was contracting with Orita and exploring my next move, something shifted. The more I learned, the more I realized how AI/ML tools like Orita are going to fundamentally change how marketing works. Orita’s AI Customer Segmentation helps brands ???????? *????????* ?????????? ?????????????? *????????*—keeping engaged customers in the loop and leaving the rest blissfully undisturbed until the time is right (i.e. less spam, less noise). The edge that comes with this kind of precision compounds over time, and brands that don’t adapt will inevitably fall behind. I’ve also known Aaron Schwartz, Orita’s Co-CEO, since he drove a Kia Soul. He’s smart, funny and kind—and the team he’s surrounded himself with is smart, funny and kind, too. So no, it wasn’t the plan. But when the team asked if I’d be Orita’s CMO, I had to say yes… and send over my social security number and all my banking details.