Orita

I'm fascinated by ways to increase leverage, and holy mackrel, is AI the ultimate lever. Couldn't agree more with Rishabh Jain's point here, that AI has gone from 'neat' to completely essential. What tools are you and your team using to amplify your impact? Full episode here: https://lnkd.in/gKTKV255

What's more exciting than announcing a new Orita partner? Announcing two Orita partners that have joined forces! "We’ve always loved collaborating with the email wizards at Orita.ai to help brands land in inboxes (not spam folders!). Before the merger, C+R Co. | Chelsea & Rachel Co. and Fireside Digital worked alongside Orita to fine-tune email deliverability and engagement. Now, as Sunny Road, we’re continuing that partnership under one roof—bigger, better, and ready to help more brands make their emails shine. Cheers to great emails and even better #partnerships! -Chelsea Jones, Co-Founder & Chief Visionary, Sunny Road Want to join in with the best? Check out Orita today!

Most startups wait for insights. FERMàT, on the other hand? They forced the market to give them answers. Rishabh Jain & his team didn’t “test” marketing campaigns. They launched everything at once—just to see what would happen. —?People were buying… without knowing what the product was. —Some buyers had zero reason to buy—but did anyway. —They learned in weeks what most companies take a year to figure out. Don’t wait for clarity. Create it. Full episode here: https://lnkd.in/gKTKV255

"Anything worth doing is worth doing right.” — Hunter S. Thompson and also, Jessica Grossman, M.A.. “Should we do Reddit ads?” Sure. But… why? Instead of splintering your spend into so many channels that you're not able to do a great job: → Double down on what’s already working → Consider the real cost (money + time) → Redirect traffic to channels you do own. Your customer doesn’t care if you’re on 10 platforms. They care if you’re showing up where they are—with something worth their time. Full episode here: oritapodcast.com

Not everyone needs every text. Some customers love getting SMS. Others tolerate it. Some are this close to replying STOP. A smart brand figures out who’s who—and sends accordingly. According to Sammy Tran, the right approach depends on scale: — Small list? Send to everyone—gather engagement data first. — Big list? Start segmenting filtering—who’s clicking? Who’s buying? Who only engages once in a while? Great convo on how to balance segmentation, efficiency, and engagement. https://lnkd.in/gKTKV255

Customers will interact with you wherever THEY decide to interact with you. Not where YOU want them to. Your customers might need a few touchpoints before they’re signing up for your mailing list, and your job is to figure out what *their* journey looks like from *their* perspective, and show up. P.S. Check out the full convo with Jessica Grossman, M.A., Kolby Yarnell, and Sammy Tran where we cover everything from Klaviyo pricing to the future of SMS. oritapodcast.com

SMS marketing is about to change big time thanks to RCS messaging If you’re unfamiliar, RCS = Rich Communication Services = waaaaay more than just text. And it’s going to change how we message customers. The limitations of SMS (character counts, boring plain text, can't tell if someone opened it) are basically ancient history with RCS. Think full creative control: video, voice, images, unlimited text, and way better analytics on engagement. This is the future of customer communication folks. Get ready. P.S. Full convo with Jessica Grossman, M.A. (In Social), Kolby Yarnell (Modular Marketing), and Sammy Tran (BMO Media) is up if you want all the juicy details on Klaviyo pricing changes, cross-channel strategies, and more lifecycle marketing goodness. oritapodcast.com

The future of email marketing is headed in two fascinating directions (according to Kolby Yarnell). First - we're seeing brands stack multiple ML and AI tools together - Orita (that's us!) for audience segmentation, High Touch for decisioning, and tools like Just Words AI (https://www.justwords.ai/) for creative versioning. Second, we're now writing emails FOR AI, not just using AI to write emails. With Apple Intelligence summarizing messages, marketers need to think about "What's my alt text?" and "What's my preheader?" because we're essentially giving instructions to AI about what to surface to humans. P.S. Catch the full conversation with Jessica Grossman, M.A. (In Social), Kolby Yarnell (Modular Marketing), and Sammy Tran (BMO Media) where we dive into Klaviyo pricing, SMS strategies, and the future of lifecycle marketing. oritapodcast.com

This week’s partner spotlight goes to WeLaunch Marketing! "Orita has helped us improve deliverability on client accounts, allowing us to really focus on driving genuine list growth and revenue without having to spend time worrying about removing fraudulent and spam subscribers. The implementation of their AI platform and extensive machine learning has also been optimizing our segmentation, resulting in consistently higher overall open and click rates across our accounts." - Steven Yu, Founder, WeLaunch Marketing Stop guessing, start converting. Check out Orita today! #deliverability

Listen to this take from Peyton Fox on how to unlock more LTV for your email subscribers: Move toward being HYPER targeted and segmented. Even as your email list grows and you’re sending more and more campaigns. Dynamic blocks or show-hide features are a great place to start. (Dynamic segmentation from Orita is even better ??) It’s 2025, you can do better champ.