Origin

We care. That's why, Fred ??

Interest in Origin's #nationwide #shoppableTV report is on the rise and the timing of its release happens to be perfect. It was even the subject of a great interview I watched just this morning between Tracy Swedlow from The TV of Tomorrow Show and Michael Bologna from BrightLine. Get it while it's hot people: https://lnkd.in/eD6Xzcwb

We are truly grateful to Rick Howe and his partners at The TV of Tomorrow Show for granting Fred Godfrey this time on air. His passion runs deep and you are always good at helping him bring it to the surface.

When an #advertiser transitions from Traditional TV to Connected TV (#CTV), there is much they must first #learn about best practices, tailoring expectations and meeting key client KPIs and objectives.

It's an exciting time to be in advertising, as the march towards #performance #advertising makes steady progress. Request the full (and FREE) report today: https://lnkd.in/eXm496Aj

We are delighted to share the #news that our massive nationwide #Shoppable TV/CTV report has dropped and it is available for anyone to request: https://lnkd.in/efqd5mZt It goes FAR beyond simply sharing the stats and facts we learnt from asking over 10,000 US households about how they might prefer to shop through their TV - it is a complete and comprehensive #blueprint for how to do it right. At Origin, that is how we do it - #right.

With six years of successes under our belt here at Origin and trust continuing to grow among the #mediabuyers and #creativeteams who have used our creative solutions and services, we are the 3 Golden Rules of #ctvadvertising made simple.

If you are a #mediabuyer in the realm of #ctvadvertising or work for a #mediaagency in any capacity, then this is a #read you absolutely do not want to miss. Guaranteed. https://lnkd.in/e7Egc5n3

For brands to thrive on Connected TV, they must prioritize #adaptability and embrace strategies that support learning, testing, and viewer engagement. By using data analytics, embracing cross-platform tactics, and crafting targeted content, brands can elevate their targeting and creative efforts to go from mere reach to forging genuine connections with their audience.

Smart planning and intelligent targeting is a critical component of a successful #ctv ad campaign. However, it is not the only part of your strategy responsible for ensuring your objectives are met. The importance of your #creative can not be overstated. After all, it is the single, final and only true #touchpoint you have with your audience.