Orgo

Our first Sports Business Leaders event in NYC was awesome last week! 225+ RSVPs for a night of sports & esports business leaders to meet, share ideas, and explore collaborations! Thank you to Jaye "Letta J" Watts, owner of Coexist Gaming?, for hosting the event. Everyone loved your venue! Shoutouts to the following collaborating folks and brands for the night: Justin M. Jacobson, Esq., for the intro to Coexist and Jaye Noah Glantz Andy Marston from Sports Pundit Alex Kopilow from Sponcon Sports Jesse Wines from Wines Creative Thanks for joining us David Weinstein Christine Lee Zoya Lehrer AJ Rudowitz Quentin Vidal David Lewanda PJ McNerney Philip Smart, CPA SBL team Co-founder Justin Titchenell CTO David Lewanda EIR Matt Wray Athlete & Event Strategist Josiah Seetoo

?? We just raised pre-seed in <7 days ?? Don’t believe me? Good, you shouldn’t. The world is full of headlines and while this one just happens to be technically true I can’t wait to peel back the reality behind it tomorrow! Let today belong to the dreamers, the doers, and the early backers. Super grateful to those who chose to back our vision and placed confidence in our ability to execute against it! You know who you are ???? And now our crawl turns to a steadier walk. I’m ready. We’ve been ready. LFG! #fundraising #preseed #accelerate **** ?? I’m Zoya and I committed to build & now grow in public. Follow my uncut journey of Orgo - a scheduling platform where active families manage logistics of #youthsports and young athletes build #timemanagement skills for life.

?? Excited to share our long-awaited news!?? Incredibly grateful to those who chose to back our vision and placed confidence in our ability to execute against it. You know who you are ???? #earlystage #fundraising #hustlehandled

Another great week of diving into #sportstech and #sportsbiz innovation. Here is a brief summary of who and what you need to know... ?? Trevis Waters is the Founder & CEO of PlayerProps.ai and is crushing it in #betting and #iGaming. His background in the #DFS industry (and as a former game show host) is helping him steer his new platform to the forefront of responsible gaming. He is mission-driven, focused, and ambitious. _________________ ?? Jose Daniel Martinez has an impressive list of experiences in #football (i.e. soccer, in the USA) as an #analyst with Atlanta United FC, Malm? FF, and FC Nordsjaelland. His interests lie in understanding why athletes make decisions when they do. Assessing and training #cognitive abilities of players is a very hot topic right now. We need more people like Jose. He makes everything make sense. _________________ ?? Zoya Lehrer is the Co-Founder & CEO of Orgo, a family scheduling platform that eases #logistics of youth sports. Their shared calendar approach helps families focus on the "how" just as much as the "what." It's a simple approach to helping those who experience scheduling challenges. She has a deep technical background, knows how to drive success, and speaks from experience of being a 3x sports mom. Perfect combo for this. _________________ ?? Markus Stevenson is the total package - a true business development leader and advisor. He is currently embedded with Kold Sports Group (formerly 100x Sports). They are rapidly scaling as an end-to-end athlete representation firm. They are backed by SparkLabs Group and have a number of legit heavy hitters on their advisory board. Their client list already boasts a few athletes with $100M contracts. _________________ ?? Anna Kogan is the Founder & CEO of FitWise AI, which probably has some of the most advanced human movement recognition AI that I have ever seen. I'm not joking, either. Their technology transforms video into 3D digital twins, enabling human movement analysis, #performance optimization, and injury prevention. Just wait until you see their AI representation of a live game. _________________ ?? Michael Dub is the Founder of Sweet Chameleon, a tech company taking sports collectibles to an entirely new level. They already have licensing agreements with the NBA, MLB, and PTPA. Investors include a prominent pro sports team owner. _________________ ?? Kamini Balaji is a #data science engineer and #AI consultant who has advanced degrees in sports analytics and sports science. She also has a lot of experience in athlete performance wearables. If you have a sports tech company that needs these skills, Kamini checks all of the boxes. _________________ ?? Europe-based Niv Handshtok currently balances roles as a consultant at svexa and business development at athlete management company New Hustle. He connects talented international basketball players with scholarship opportunities at NCAA schools in the U.S.. #analytics

?? So blown away by the energy from the 48 founders & industry leaders who joined our FamTech.org HR bootcamp yesterday! And a special thank you Stephiney Foley for letting us workshop what you’re building with Yuzi Care. Some key learnings from our founders: ?? “Riches in the niches" - Zoya Lehrer? What a catchy recap on Michelle C. Fong, MPH's takeaway: While it’s counterintuitive to building a big business, you actually want to nail a key use case for a narrow audience to start. ?? “Speed of learning” - Crystal Gallo In startup world, what you think you’re going to build and who it’s for usually isn’t what you end up building—and that’s ok! We certainly learned that building Cocoon! “Speed of learning” tees up what we’ll dive into next week so well:? How to maximize your speed of learning through user interviews → We’ll talk about the ??? 5 big tools ??? to make those user interviews become your edge to unlock your ?? first paying customers ??. “HR We There Yet? Fast-Track Your First Millions with HR, Broker & Channel” is an 8-week deep-dive bootcamp with me and the FamTech.org team. We meet weekly at 3pm ET, and you can drop into any session that piques your interest—or, come for the whole thing. It’s incredibly powerful to hear real-world experiences and learnings from our founder attendees, so I hope we’ll see you at the next session! RSVP here: https://lu.ma/s7a9ys14

Here at Good Sports, we believe that equipping girls for sports equips them for life ??????? This #WomensHistoryMonth, we’re celebrating She Who Plays, our campaign dedicated to ensuring more girls have the opportunity to play sports. Right now, girls are dropping out of sports at twice the rate of boys, often due to lack of access to proper equipment and programming. Good Sports aims to change that...and we need your help. Our goal? Equip 1,000 girls with the gear they need to get in the game. Because when girls play, they gain confidence, leadership skills, and a lifelong love of sport. Join us in making an impact—every $20 gets a girl the equipment she needs. Donate Now: https://bit.ly/4iqMKQJ Learn More: https://bit.ly/39jqF4W #SheWhoPlays #PlayForAll #KidsWhoPlayDoBetter

The youth sports industrial complex. ? Estimated to hit $70 billion by 2030. ? Avg US parent spends $1,400/kid on amateur athletics. ? More than 60 million kids participate annually in the US. ? $1B+ of construction for youth sports facilities in the US this year. Who are the key players in 2025? Check out the full briefing here: https://lnkd.in/e42Xyk6M

Welcome back to This or That! ?? Following up to yesterday’s vid, here’s our latest cut. In this zhuzhed iteration, we ? defined the audience ? explained company name ? served up value proposition sooner ? included value statements ? wrote punchier copy This asset will ? live on the website and socials ? accompany partnership materials ? be kept evergreen with new capabilities While I must say I’m partial to the music of the original, which do you prefer? (?? full permission to get brutally honest) Again, all creative kudos go to Michael Garvey ?? **** ?? I’m Zoya and I committed to build & now grow in public. Follow my uncut journey of Orgo - a scheduling platform where active families manage logistics of #youthsports and young athletes build #timemanagement skills for life.

Live in NYC? Love startups? Curious about what's getting built in tech and how it could shape our future? Join us in Flatiron tomorrow evening for another live taping of The Feedback Loop! 6 fresh founders will give their 1-minute elevator pitch on how their startup is changing the world. In return, they'll get incisive, honest feedback from investors on their storytelling and their concept. And for the first time ever, a sneak peak. Who will be onstage? Zoya Lehrer of Orgo Stuart Allan of Cedar and more! We're so excited to see what they've got to share with us. RSVP link in the comments — watch it all unfold in-person on Tuesday evening! Not in NYC? You'll just have to wait until the episode is released on YouTube! (Link also in the comments)

Not all days are created equal and not on all days do we get to be creative but today and tomorrow, let’s play This or That! We have a major product sprint underway, gearing up for mass distribution and partnerships activation. Materials are being zhuzhed, website getting optimized, and our promo video is getting a face lift. ?? I’ll drop the newer one tomorrow but what do you think of this present version? Any notes? (volume uppp!) Huge shout out to Co-Founder & creator Michael Garvey ?? **** ?? I’m Zoya and I committed to build & now grow in public. Follow my uncut journey of Orgo - a scheduling platform where active families manage logistics of #youthsports and young athletes build #timemanagement skills for life.