A message from our ECD in celebration of #NationalComingOutDay: “Looking back on my journey out of the closet, being my fully realized self in a professional context used to be very intimidating. When I was beginning my career I considered how much of myself I would disclose. Would my being queer keep certain opportunities out of reach? Would I feel isolated or alienated from my colleagues? These were very real concerns and very strong feelings for me to navigate as a junior creative. I was fortunate to come into a supportive environment and I found the right mentors to get to where I am today - as the unapologetically queer Executive Creative Director at Orci. I hope that being this visible as a leader for the agency can help the next generation of advertising professionals, who might be navigating some of the same feelings I once did, feel more confident in their journey. So, whatever context you find yourself in, on the job or at home, whether you’re out and proud or not ready to step out quite yet—on behalf of Orci, I want to remind you that you’re seen, you’re valid and you are loved. Today is an important day to acknowledge, but supporting the LGBTQ+ community and empowering marginalized voices is something we at Orci commit to year-round. We have some exciting new partnerships and mentorship opportunities coming up in support of the community. So stay tuned, keep it queer, and Happy National Coming Out Day!”
Orci
广告服务
Los Angeles，CA 10,270 位关注者
We create marketing that matters to the audience segments that are most important to our clients.
关于我们
Since 1986, we create marketing that matters, and in turn, inspire action that matters. As a creative agency, we craft multi-segment marketing that is more insightful and nuanced and therefore more engaging. Which creates attraction, not distraction—and is therefore more effective. Culture is everything to us, and this fresh emphasis will support us as we help more brands speak to their audiences in tailored ways. We envision a world where diverse cultural groups respect and acknowledge each other as part of one great human community; where each group is unique, yet all are included, engaged, and thriving. This is the world we endeavor to promote through our work because, after all, nobody remembers what you say. They remember how you made them feel.
- 网站
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https://www.Orci.com
Orci的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- Los Angeles，CA
- 类型
- 私人持股
- 创立
- 1986
- 领域
- Strategic Planning & Research、Creative、Media Planning/Buying、Content Marketing、Digital/Interactive、Mobile & Social、Connecting to the Heart & Minds of Latinos、hispanic Advertising、Hispanic Marketing和Social Media Strategy
地点
Orci员工
动态
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In town for #AWNEWYORK24? Our CEO, Marina Filippelli, will speak with Honda and Billboard about their Honda Stage partnership and how it hit the right note with Gen Z.
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At Orci, we value the right to choose leaders and policies that shape the future for you and your loved ones. If you’re in CA, don’t forget these important voting deadlines! There are only 34 days left until the US presidential elections–so don’t forget to check your voter registration status today. Head over to vote.gov or your state’s election website and make sure you’re registered to vote!
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Thank you for this thoughtful write-up, Lizbeth! Read her post about our founders, Norma and Hector Orci, and their impact on Hispanic marketing below:
Recent Marketing Management Graduate from Baruch College | Seeking Employment in Digital Marketing
?? Today marks the start of Hispanic Heritage Month! ?? This is a special time to celebrate the incredible contributions of the Hispanic and Latino community. As a proud Dominican, I find this month to hold deep meaning as we honor our community's rich cultures and achievements. I want to highlight Héctor Orci and Norma Orci, the visionary founders of Orci, one of the first Hispanic-focused advertising agencies in the U.S. Norma, who co-founded the agency alongside Héctor, made significant contributions to the industry and was a driving force behind their shared success. Héctor and Norma’s work has had a lasting impact on how brands connect with Hispanic audiences. Norma’s legacy continues to inspire many, and Héctor’s ongoing efforts with the Culture Marketing Council (CMC) and his recognition as one of the “100 Influentials” by Hispanic Business Magazine reflect their enduring influence. Representation matters deeply. When our voices and cultures are authentically reflected, it fosters stronger connections and a greater sense of belonging. As we celebrate Hispanic Heritage Month, let’s honor the trailblazing work of Héctor and the memory of Norma Orci, and continue pushing for a more diverse and inclusive future. Here’s to celebrating our vibrant heritage and the ongoing journey toward greater inclusivity! As Jennifer Lopez said, "Mi gente Latino". ? ?? Photo Credits to Smithsonian Insider #HispanicHeritageMonth #Marketing #DiversityAndInclusion #ProudDominican #Latino
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Hispanic Heritage Month – we’ve all got mixed feelings about it, right? Because as multicultural marketers, we engage with the Latine community year-round, not just 30 days out of the year. So this year, we took the time to reflect on our history and relationship with the USH market. ? We’ve done a lot over the years, but these are just a few of our favorite moments in the agency’s history. From inviting USH families to experience the magic of Disneyland, to our Smithsonian-recognized work with the INS, to building playgrounds with Pepsi and highlighting Latine excellence with Acura, we’ve continued to embrace and uplift the diversity and nuances of the multicultural world we live in.
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Orci转发了
Early morning for me on the East Coast, but worth it to represent in today’s panel! Thanks for having me! #hispanictv #hispanicmarketing #independentagencies #multicultural #diversitymatters #spanishlanguagetv #multisegment Orci
?? Hispanic TV Ad market: DEI is GROWTH. Continuous education, both within and outside the organization increases media investment and attracts brands to the Hispanic Market.(Orci | NBCUniversal | GroupM | Horizon Media) #nyctvweek #hispanictv #media
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Orci转发了
Excited to be speaking at NYC?TV Week next week! Join me and a series of industry experts for insights?and updates on the biggest topics impacting professionals in the business of TV.?I hope to see you there - Register here -https://lnkd.in/gh7kGWip Orci TV Week Events Hispanic Marketing Council #hispanicmarketing
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Orci转发了
We can’t wait for #PortadaLive on Sept. 19 to hear from all these amazing brand and media agency luminaries ? --- >>> https://lnkd.in/eQUUVEYK ? #marketing #digitalmarketing #socialmedia #contentmarketing #branding #ecommerce #socialmediamarketing #marketingstrategy #sportsmarketing #healthcaremarketing ? Metro by T-Mobile PepsiCo AT&T NBCUniversal Telemundo 52 Frito-Lay Diageo Volkswagen Group Total Wireless Solutions Honda GSK Haleon Tufts Health Plan UnitedHealth Group Lopez Negrete Communications Latin2Latin Marketing + Communications, LLC. BarkleyOKRP Initiative Genesco Sports Enterprises PRIMETIME Sports & Entertainment SPARK PHD Golin Publicis Orci Horizon Media d exposito & Partners digo: GotDigital The Orchard Portal Latino Media Worldcom OOH | Latcom New York City FC ?
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Orci转发了
#hispanictvsummit What's driving investment in #Hispanic media? Leading execs weigh in on demographics, content, streaming, & cultural representation. Panelists: ? Marina Filippelli (Orci) ? Ronald Méndez (GroupM) ? Alex Minicucci (Horizon Media) ? Carla Kelly (NBCUniversal) Moderator: ? Court Stroud (Marymount Manhattan College) Grab your tickets here -> https://bit.ly/3L0A4Bu #nyctvweek #media #tv #nyc
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Orci转发了
Proud to be judging this year’s ANA Multicultural Excellence Awards. Thank you for the invitation! Orci #ANAmulti #creativity #multicultural #multisegment #inclusionmatters
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