Thank you LBBonline - Little Black Book for choosing 3 of our campaigns to be on your "Work of the Year 2024" list. And congratulations Firehouse Subs, Ocean Spray Cranberries and Etsy. This accolade is all yours.
关于我们
AdAge A-List 2024 & 2023 Adweek Agency of the Year Finalist 2023 Adweek Creative 100 2023: David Kolbusz, CCO Inc. Best In Business 2021: Gold AdAge Leading Women 2021: Laura Janness, CSO Campaign US Agency of The Year 2020: Independent Agencies Campaign Global Agency of The Year 2020: Independent Agencies see less
- 网站
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https://orchardcreative.com
Orchard的外部链接
- 所属行业
- 广告服务
- 规模
- 51-200 人
- 总部
- Brooklyn，New York
- 类型
- 私人持股
- 创立
- 2019
地点
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主要
获取路线
20 Jay St
#1100
US，New York，Brooklyn，11201
Orchard员工
动态
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Nothing tastes more festive than Ocean Spray Cranberries. Nothing sounds more festive than Norwegian Doom Metal. #2 on Creativity's Top 5.
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Campaign UK has always had exacting standards around creative work. To be selected as Pick of the Week is high praise indeed. Thank you Maisie McCabe. And congratulations Etsy
Contrary to popular assumption, I ?? Campaign UK publishing Picks of the Week. And so, I'm delighted we've had three (links in the comments) in quick succession. ?? Tesco "Icons" by BBH London ?? Waitrose & Partners "Sweet suspicion" by Saatchi & Saatchi ?? Etsy "Where's Wally*?" Orchard ?? for more next Thursday! * yes, that's his name
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Thanks Andrew Tindall and System1. Really appreciate the insight.
The World’s Best Ads & Why They Work | SVP @ System1 | Marketing Effectiveness
At Christmas, ask Who's Wally? Not Where's Wally? Etsy's new ad is so brilliant. System1 has tested Etsy's global Christmas campaign, and damn, it's a great ad, but the strategy is also very smart. There are a lot of entertaining, story-rich ads. This is one of them. We've tested 200+ Etsy ads globally, and this is the highest scoring for our predicted long-term creative metric! 4.9 Star Rating. It uses the peak-end effect, creating sadness that is corrected at the end. Viewers will be left thinking about the peak end for a while. What you see less in Christmas campaigns is consistent multi-year strategy and differentiation. Etsy's positioning is clear - you can find that niche thing that nowhere else will have. At Christmas, that means finding that perfect gift for a loved one. Brilliant. I was on Etsy yesterday trying to do exactly that, getting something niche for that special someone. A product truth laddered up into something emotional over years. Great marketing. You can see the full creative effectiveness report free here: https://lnkd.in/e7spSPJj I share #advertising and #marketing insights daily, and Christmas ads over November. Follow for more.
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The Hot Sauce Bar is back! Creativity Pick of the Day for our new Firehouse Subs campaign. Thank you Tim Nudd and Ad Age ??
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Every day is equal pay day at Orchard. Since our inception, we have made the concrete commitment to pay women equal to, or more than, men. And you know what? It's super easy to do. You just add more $ to a paycheck. Any company that isn't doing it is making the choice not to do so. It's that simple. Also, we're hiring across all departments. Please get in touch if you want to be treated equally.
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Hans Christian Andersen once said, “Where words fail, music speaks.” It's especially true when one runs out of words to describe how big a sandwich is or how soft toilet paper can be. Anyway, we're speechless to hear that 2(!) of our campaigns made Creativity’s Top 5 music ads. So speechless we might even write a song about it. Thanks, Ad Age. And thanks Patrick Wells for ghostwriting this post.
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Last week, our first campaign with Quilted Northern was Creativity's Pick of the Day. This week, our first campaign with Firehouse Subs has done the same. Thank you Ad Age ??