Orange Logic

As we continue to recap Henry Stewart Events DAM LA last week, we want to give a big shoutout to our customer A&E Networks for sharing their story in the session “DAM’s Got Talent! Managing the Photo Delivery Process from End to End.” From migrating millions of assets to building a custom approval workflow, their photo team is redefining how assets power key art and promo across brands like A&E, HISTORY Channel, and Lifetime. Kudos to both Jennifer Pflaumer and Kelli Harris ??. If you missed the session, their journey is a great example of what enterprise DAM can achieve at scale. Read about their journey with Orange Logic here: https://hubs.li/Q03cXp1z0

Let’s talk accessibility and interoperability; let’s talk IIIF. If you’re a museum, library, or research institution, your digital collections shouldn’t live in silos. They should be shared, explored, and future-proofed—without headaches. That’s why Orange DAM supports IIIF. Translation? Your images and metadata stay portable, standardized, and accessible across platforms. ? Deep zoom & annotations for research ? Effortless sharing across institutions ? Long-term preservation—the future of your organization will thank you IIIF is a movement toward open, accessible collections. Tell me: How is your institution leveraging IIIF? Drop a comment ?? To learn more about IIIF in the Orange Logic platform: https://hubs.li/Q03cKz3d0 #ContentStrategy #DigitalCollections #IIIF #Interoperability #Museums #Libraries #MarketingProfs #DAM #Digitalassetmanagement #CMS #collections #collectionsmanagement

Still buzzing from an incredible two days at Henry Stewart Events DAM LA last week! ?? Huge thanks to our amazing customers, Penske Media Corporation and Fanatics, for delivering standout sessions and sharing their powerful DAM stories. A special shoutout to everyone who stopped by our booth—we loved diving into your use cases and are excited to keep the conversations going! Next stop: Henry Stewart Creative Ops London! If you'll be there, let’s connect—pre-book a time with our team here: https://hubs.li/Q03cv8SD0

Financial institutions face the challenge of providing hyper-personalized, tailored content to their customers—while ensuring every asset meets regulatory and compliance standards. ?? Discover how a DAM platform can help scale personalized, compliant marketing materials. Read more here: https://hubs.li/Q03ckKPg0 #FinancialServices #MarketingTechnology #DAM #Personalization #Compliance #ContentStrategy #OrangeLogic #digitalassetmanagement #fintech

Who’s behind your assets? Campaigns aren’t just about the assets—they're about the people associated with them. Without clear links between assets, creators, talent, and licensing agreements, teams face compliance risks, missed deadlines, and branding headaches. Learn how your DAM can help connect assets to the people who create, approve, and appear in them. ? Link creators & contributors ? Manage rights & restrictions ? Associate people with campaigns From global ad campaigns to talent endorsements, learn how to ensure every asset has the right context—so you can focus on creating, not chasing approvals. ?? Read more: https://hubs.li/Q03c6K5L0 #DigitalAssetManagement #DAM #RightsManagement #TalentManagement #BrandGovernance

?? Video teams shouldn’t be left behind. When searching for a DAM, make sure it works for everyone—including the teams handling editing, post-production, and approvals. Too often, companies think they need a separate MAM for video workflows. But the right DAM can help your teams with editing, versioning, reviews, and seamless Adobe CC integration—without complicating your tech stack. ?? A large video game studio saved $500K annually by streamlining the creation, editing, and approval of video content in one platform. And they’re not alone—Gartner reports that poor data quality from silos costs companies an average of $12.9 million per year. The Orange Logic platform offers: ? Proxy editing & relinking offline assets effortlessly ? Frame-accurate scrubbing to find the perfect moment ? Review, mark up, and approve—all in one place ? Access and edit large videos instantly with File-on-Demand Instead of adding more systems (and more silos), choose a platform that brings all teams together. When your creatives, marketers, and video pros work in sync, everyone moves faster. ?? Better collaboration. Smarter workflows. Stronger teams. Learn more: https://hubs.li/Q03bWCFx0 #DigitalAssetManagement #VideoEditing #PostProduction #Collaboration #BetterTogether #MAM #mediaassetmanagement #DAM

Looking to protect your legacy for generations? Your digital assets are only as secure as your preservation strategy. Without a strategy, critical files risk becoming inaccessible, corrupted, or obsolete. To help you safeguard your digital assets for the future, we teamed up with AVP to create a comprehensive guide on implementing digital preservation in your DAM platform. Our free guide shows you how to: ?? Integrate digital preservation into your DAM strategy ?? Identify essential DAM capabilities for long-term access ?? Prevent data loss, corruption, and format obsolescence ?? Implement proven workflows to future-proof your assets Don’t wait until it’s too late. Download the guide now and start protecting your digital future: https://hubs.li/Q03bLZ7x0

?? Looking to turn your archive into a marketing engine? Your brand’s history isn’t just the past—it’s a powerful tool for engagement, innovation, and growth. Learn how a Digital Asset Management (DAM) system can help you: ? Preserve & organize historical assets ? Strengthen brand loyalty through storytelling ? Unlock new revenue opportunities ? Inspire creativity & product innovation Don’t let your archive gather dust—turn it into a strategic advantage! ?? Learn more: https://hubs.li/Q03bkLDT0 #BrandHeritage #DigitalAssetManagement #MarketingStrategy #Innovation #DAM

Henry Stewart Events DAM LA is officially taking place this week on March 13 - 14! Will you be on-site? Let’s connect. Pre-book a meeting with our team to get a firsthand look at OrangeDAM and dive into your specific use cases: https://hubs.li/Q03bhTVk0 Who from Orange Logic will you be meeting? ?? Brian McLaughlin | CEO ?? Misti Vogt | Chief of Staff, Head of Customer Success ?? Jim Cavedo | VP Solutions ?? Phillip Gulbrandsen | Sales Manager ?? Garrett Sayre | Executive Account Executive ?? Brian Quinn | Customer Success Manager ?? Alex Harris | Account Executive ?? Mark Miller | Account Executive ?? Omed Baher | Head of Recruitment ?? Bonus: Schedule a time with us, and you'll be entered to win a JBL speaker! See you in LA ?? #DAMLA #HenryStewartEvents #DigitalAssetManagement

Big news at Orange Logic! We’re excited to welcome Rebecca Rosborough as our new Chief Marketing Officer. Rebecca is a leader who values excellence—not just in marketing strategy, but in the people she works with. “The commitment to excellence at Orange Logic is unmatched—not only in what we deliver to customers, but in how we empower our teams,” she shared. We took some time to ask her a few questions so we—and you—could get to know her better: ?? Best career advice you’ve ever received? "Create your own opportunities." No matter what stage of your career you’re in, if you stay curious, there’s no limit to what you can find. ?? Go-to pump-up songs before a big presentation? I have two! "Work It" by Missy Elliott & "Public Service Announcement" by Jay-Z. Also great to run to! ?? One thing people might be surprised to learn about you? Before a knee injury changed my path, I was hoping to become a professional tennis player. I don’t play as much anymore, but being on the court is still one of my favorite things in the world. ?? A book, podcast, or documentary that’s influenced how you think? "On Foot Through Africa" by Ffyona Campbell. She walked 10,000 miles from South Africa to Morocco, facing unimaginable challenges while experiencing the beauty of new cultures. Her sheer strength, resilience, and perseverance continue to inspire me today. As we celebrate this new chapter, we also recognize the impact of women in leadership—especially during Women’s History Month. Welcome to the team, Rebecca! ?? #OrangeLogic #CMO #Leadership #MarketingInnovation