Optimum Sports

We are excited to announce that we are partnering with our friends at Front Office Sports on 'Courtside Collective' - an exclusive experience at the Women's Final Four in Tampa on Friday, April 4! We're setting up a memorable afternoon of networking, exclusive conversations and top-tier hospitality, alongside some of the biggest names in sports. Expect insightful panels, interesting connections and an atmosphere buzzing with energy as we celebrate all things women's basketball and prepare for the Final Four to tip off! Learn more here: https://lnkd.in/gy3g8gVM

We're excited to share that we have been nominated for Sports Business Journal's Agency of the Year: Brand Consulting for the fifth year in a row! We are honored to share a nomination with such a strong list of brands, organizations and people across the sports industry. Huge thank you and congratulations to everyone across Team OS for continuing to deliver excellence and creativity in the work we do for clients.

Scenes from the 11th annual OS NBA Tip-Off Party! ? Along with the NBA's biggest stars, Optimum Sports sent a large contingent to San Francisco to celebrate the All-Star Weekend. Hosted at Underdogs Cantina just minutes from the Chase Center, over 200 guests—including countless friends and partners in the industry—joined us for an unforgettable night. See you next year in Los Angeles!

Last weekend was one to remember in San Francisco! The National Basketball Association (NBA) brought its annual winter showcase to the Bay Area, the first time All-Star Weekend has been there since 2000. Optimum Sports' presence could be felt throughout the weekend's events, with 80% of major sponsorships belonging to Omnicom Media Group clients. Here are some highlights from the three-day celebration of basketball, as AT&T, State Farm, Frito-Lay (Ruffles) and PepsiCo (Starry and Gatorade) played major roles on the ground, on broadcast and in content all weekend long. See you next year in L.A.!

National Basketball Association (NBA) All-Star Weekend is finally here, as basketball's biggest stars descend on San Francisco! Optimum Sports and our clients continue to maintain a massive presence in the weekend on site and in live coverage, with OS clients owning 80% of major title sponsorships across the weekend. Here are some highlights to look forward to! ? AT&T: This will be the seventh consecutive AT&T Slam Dunk Contest, featuring two-time defending champion Mac McClung, Matas Buzelis, Stephon Castle and Andre Jackson Jr. This year's competition will be special. Through NBA ID, fans across the world will be able to score every dunk of the night, eventually helping to choose a champion (the panel will be the fan score plus four NBA legends). ? The Trophy Room with Candace Parker on Bleacher Report presented by AT&T will air Saturday ahead of All-Star Saturday Night in a live show special addition. Candace and Dwyane Wade will sit down and discuss all the news and highlights leading into All-Star Weekend, and Candace will capture buzzworthy moments all night on social. AT&T also serves as the presenting sponsor for Saturday's fourth annual HBCU Classic between Morehouse College and Tuskegee University, and Sunday's G League Up Next Game.? ? Gatorade: Launched in early 2024, G Water was billed as a lifestyle product with a goal of all day hydration. Now, at All-Star Weekend, Gatorade will be using its activations to shift the product's positioning to "Water for Athletes."? ? Expect to see G Water often, with creative featuring All-Star Jayson Tatum airing across the Rising Stars Game, All-Star Saturday Night and the All-Star Game. And the on-the-court presence will be impossible to miss. Expect to see Gatorade coolers, G Water bottles, ASW branded towels and more throughout the game. G Water will be on the ground, with local retail activations and sampling at NBA events. This includes the Gatorade Hoop bus that will be traveling to 20-plus events over 8 days, including an activation with Tyler Herro. Cheers to All-Star Weekend 2025!

Congratulations to our client The Boston Beer Company on its renewed partnership with Top Rank Boxing. We are excited for another season of Twisted moments in the ring! #KeepItTwisted

?? Get ready to embark on a new adventure! MSC Cruises has made a splash with its first-ever Super Bowl Ad featuring the fabulous Drew Barrymore and Orlando Bloom. This exciting 60-second spot showcases the magic of the stunning MSC World America. Whether you dream of sun-soaked beaches, rich cultures, or unforgettable moments, this ad is your gateway to an extraordinary journey! Join us in celebrating this incredible milestone! Remember, an MSC cruise isn't just a vacation — it's a holiday filled with relaxation, adventure, and connection. It just feels so right! ?? Click here https://lnkd.in/eetN3BkW to watch the ad and prepare to set sail! ?? #MSCCruises #SuperBowlAd #OMDUSA #CulturalRelevance

Super Bowl LIX is only four days away, and our Jeremy Carey and Kristen Gray spoke with Mollie Cahillane at Sports Business Journal about how OS consults with clients to build Super Bowl strategies that go well beyond just buying a spot in the game. Check it out: https://lnkd.in/gawQaGbz

The Right to Play: How Brands Champion Cultural Moments Through Sports, a thought-provoking discussion moderated by Delphine Fabre-Hernoux, CEO of Beauty Co-Lab, with Dave Kersey, SVP Head of Media, L'Oréal, Clarissa Season, Chief Experience Officer, Annalect, and Kristen Gray, Managing Director, Optimum Sports explored how brands authentically connect with fans through sports. From empowering female athletes to leveraging iconic sports moments like the Olympics and Super Bowl, panelists explored how L’Oréal aligns media strategy with brand values. "The key to success isn't just owning a moment—it's owning the conversation," Kersey added, highlighting how authentic storytelling builds lasting consumer connections. #OMGatCES2025 #SportsMarketing #CulturalConnections

Fandom is identity, community, and inspiration. During our CES Culture Briefing series, Carrera Kurnik (sparks & honey) and Alex Siddall (OMG), hosted Sports + Gaming Meets Culture with panelists Nick Youngman (Optimum Sports) and Casey Wolberg (Wells Fargo), to discuss how emerging technologies and cultural shifts are redefining fan engagement. From VR experiences that make courtside seats a reality in your living room to the meteoric rise of women’s sports reshaping social media engagement, it’s clear: fandom is evolving. "Passion points bring fans closer to brands," said Wolberg, as the panel discussed how brands can authentically engage with micro-communities and unlock opportunities in esports, tech, and more. From leveraging TikTok as a second screen to exploring the rapid growth of women’s sports, the panel emphasized the importance of tapping into fan passion points. As Wolberg noted, “If you’re next to someone’s passion, you’re next to their heart.”