Optimum Sports

To celebrate the release of the new personalized Gatorade iD Bottles last week, we worked with Bleacher Report on a custom segment on TNT's?Inside the NBA?on Tuesday night featuring the new AI-powered designs. Each member of the crew received their own custom GiD squeeze bottle, including donuts for Charles Barkley and bowties for Ernie Johnson! Ernie also directed viewers to go create their own custom bottles and post them online. Bleacher Report posted the segment on Facebook, TikTok and YouTube, and there was an Instagram story that gave fans the opportunity to vote for their favorite bottle. There was also an in-game feature in both of TNT's broadcasts, a Lower-Third Banner accompanied by a QR code and a Voiceover from the play-by-play announcers. Terrific work from the Gatorade team here at OS, and our OMG partners at OMD USA and FleishmanHillard!

The Intuit Dome is setting a new standard for sports venue technology and fan engagement, supported by 7.5 miles of AT&T fiber cables and best-in-class AI tech integration. Take a look as Front Office Sports and AT&T Business go inside the world's most advanced arena!

Our Jeremy Carey, Chief Investment Officer, spoke to Sports Business Journal earlier this week about the current landscape of college sports marketing. JC touched on the value of college sports, growing demand outside of college football and basketball, and how OS creates client strategies to maximize ownership positions that reflect the current landscape dynamics. Check it out: https://lnkd.in/e93hE9C7

ICYMI: our own Amy Adelbush participated in yesterday's summit with Front Office Sports to cover a wide variety of topics driving growth and disruption in the Future of Women's Sports. Amy covered off on the evolving balance of men's vs. women's sports live programming, the elevated use of data in driving growth and valuation dynamics across the space. For those who missed the event live, use the link below to register and watch a replay! https://lnkd.in/dxEEuUKg

So proud to have been a part of bringing this partnership together! #WeAreLilly

ICYMI: A few GOATs met up in Indy last night. We’re so proud to bring this group of elite athletes together! https://lnkd.in/guFZw44K

Following the Paris Closing Ceremony, Delta Air Lines' brand new custom LA28 plane carried the Olympic Flag from Paris to Los Angeles to signify the Games returning to the US for the first time since Salt Lake City in 2002. As the inaugural Founding Partner of the LA28 Olympic and Paralympic Games, Delta's new LA28 plane showcases the Delta x LA28 integrated emblem, the first in history, which uses Delta's iconic logo to replace the "A" in LA.?As part of Delta's commitment to reach net-zero emissions by 2050, Delta covered the cost of sustainable aviation fuel (SAF) to reduce the emissions impact of the LA28 Flag Flight. For each gallon of jet fuel consumed on the flights carrying the Olympic and Paralympic flags, Delta is displacing a gallon of conventional jet fuel and replacing it with a gallon of SAF for California-based flights. Upon landing, a reception was held at Delta's LAX hanger to welcome back Team USA and celebrate the Olympics being handed over to LA.?Delta will also fly the Paralympic flag back to LA after the conclusion of the Paralympics in Paris on September 8th.?

On Friday in Paris, our Kristen Gray sat with the Sports Business Journal, our partners at GMR Marketing and leading Olympic corporate partners to discuss all things brand marketing at the Paris Olympics! Moderated by SBJ's Rachel Axon, the roundtable covered the years of lead-up to the Games, the fan energy in Paris, NBC's Peacock strategy, and the unique marketing opportunities that the Olympics can deliver. Check it out: https://lnkd.in/gw38VERz

Congratulations to Team Lilly for a successful kickoff to its renewed Team USA partnership! We are thrilled to see all of the elements brought to life for Paris across NBCU and are especially honored to be a part of this moment as partners, with our activations both on the big screen but also on the ground in the City of Lights.? ? At OS, we, too, believe that everyone deserves to be healthy and since we all only have one body, we need to fight like hell for it. We commend Eli Lilly and Company's efforts in the Health Equity space, particularly their Milestones into Meaning? initiative, a charitable donation program created to help close the health equity gap in the U.S.?? ? Alongside Lilly, we congratulate and cheer on our athlete partners – Simone Biles, Sarah Hughes, Chase Kalisz, Suni Lee, Nick Mayhugh, Gabby Thomas, Roderick Townsend – and wish them the best outcomes as they compete on the world stage. Go Team USA!

Earlier this year we approached ESPN on behalf of Gatorade with a big idea; could the Best Male and Best Female Gatorade Player of the Year award winners be announced live on the ESPYs stage? What felt like a lofty goal quickly became a reality thanks to the incredible collaboration across Optimum Sports, ESPN, and our clients at PepsiCo. ? For Gatorade, this was a major evolution of their long-standing POY program and a way to drive cultural breakthrough of the award.? ? For the athletes, this was the culmination of years of hard work (and it’s just the beginning!). We were thrilled to support this hard-earned recognition on the biggest stage.? ? Congratulations to Cooper Flagg (Basketball) and?Sadie Engelhardt (Track and Field) on winning this prestigious award!