Optimove

?? We're delighted to announce the #OptimoveConnect2025 keynote speaker: renowned futurist and award-winning author Nikolas Badminton! In his keynote, Nik will inspire marketers to adopt a futurist mindset and strategies to embrace emerging technologies like GenAI, Spatial Computing, and gamification. He will empower attendees to navigate the challenges of the future and unlock their full potential as Position-less Marketers. Find out more ? https://lnkd.in/etYR4Yyq Optimove Connect is our annual conference, bringing together experts and leaders to explore trends and innovations in Customer-Led Marketing. Early Bird registration is open. Secure your spot ? https://lnkd.in/ekAJpXSn

Happy Thanksgiving, everyone! Today we’re taking a moment to celebrate one thing marketers can truly be thankful for - the technology that empowers them to break boundaries, unleash their creativity, and achieve unprecedented results. ???? With game-changing tools that eliminate routine tasks and innovations driving hyper-personalized campaigns, marketers are now more empowered than ever to embrace Position-less marketing and reach their full potential. Here are 7 reasons to be thankful for these tools ? https://lnkd.in/eBy2gv8t

What’s next for marketing? How can marketers thrive in 2025? And is this the year we finally put “spray and pray” at bay? ?? As 2024 winds down, our CEO, Pini Yakuel, reveals his 2025 predictions—from AI-powered personalization to the rise of the Position-less Marketer and beyond. Your roadmap to staying ahead starts here ? https://lnkd.in/ed8f4_Th

Let’s make this our New Year’s resolution, marketers: No more broken customer journeys. ?? Are you in? Start 2025 strong with actionable insights on creating seamless, personalized customer experiences and much more. Check out this inspiring conversation between customer experience expert ?Shep Hyken and our VP of Marketing, Rony Vexelman ? https://lnkd.in/ecwHTt-J

AI is revolutionizing iGaming marketing at lightning speed, and brands still on the fence risk falling behind in 2025. ?? Where is marketing AI heading? How can you leverage it to grow faster in Latin America? And how can you benefit from our new AI-orchestrated gamification to elevate engagement? Catch?Felipe Costa Nadalini?and?Adi Dagan?at?EGR Global?LATAM to discover how our AI-driven suite can fuel your success in 2025 and beyond! *** A IA está revolucionando o marketing de iGaming na velocidade da luz, e as marcas que ainda est?o em dúvida correm o risco de ficar para trás em 2025.Para onde está indo a IA? E como você pode aproveitar isso para crescer mais rápido na América Latina? Conhe?a Felipe Costa Nadalini e Adi Dagan na EGR LATAM para descobrir como nosso pacote baseado em IA pode impulsionar seu sucesso em 2025 e além! *** La IA está revolucionando el marketing de iGaming a la velocidad de la luz?, y las marcas que aún están indecisas corren el riesgo de quedarse atrás en 2025. ?Hacia dónde se dirige la IA? ?Y cómo aprovecharla?para crecer más rápido en LATAM? Vea a Felipe Costa Nadalini y Adi Dagan en EGR LATAM para descubrir cómo nuestra suite impulsada por IA puede impulsar su éxito en 2025 y más allá!

The Super Bowl will be here faster than you can say Lamar Jackson MVP. And for marketers, too, it's more than just one game—it’s a prime opportunity to engage new Super Bowl bettors and turn them into multi-sport enthusiasts and long-term VIPs. Our Sr. Account Executive, Jeff Laniado, offers 8 tips to leverage the Super Bowl to find new super users ??? https://lnkd.in/eyUKjcGQ?

Is your marketing too assembly-liney? ?? This approach slows you down, creates missed opportunities, disjointed customer experiences, and, often, comedy. Position-less marketing, as our CEO Pini Yakuel explains in his latest MarTech article, empowers marketers to step into the future, move faster, break down silos, and deliver personalized, real-time customer interactions. It’s time to ditch marketing in black-and-white for a rainbow of new opportunities. Here's how ? https://lnkd.in/gMa6izgT #PositionlessMarketing #MarketingInnovation

We're proud to earn perfect scores in Generative AI and Scheduling and Automation in the 2024 Forrester Wave Cross-Channel Marketing Hubs, Q4 2024! ???? Forrester cited our effectiveness in building audiences and automating outbound marketing campaigns, highlighting our strength as a solution for digital-first marketers who need a customer-led, orchestration-oriented marketing tool. What else did they say? ? https://lnkd.in/entEQvWB

A big shoutout to our new client - Modo.us, AKA ARB Interactive! ?? Modo is already shaking up the social casino?scene in the US with over 900 games from top providers. With our advanced CRM marketing tools, Modo will deliver tailored, data-driven player journeys that boost engagement, satisfaction, and lifetime value. We're excited to have you on board!

A couple of weeks ago, we were recognized by Gartner as the leading Visionary in their?2024 Magic Quadrant for Multichannel Marketing Hubs (MMH). ?? But that wasn't all they said! Check out our highlights roundup below ? and download your copy of the report, link in the comments!