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Consumers’ expectations? Sky-high. Marketers’ to-do lists? Through the roof. Personalization? Made easy – with Optimizely Personalization. No, you’re not dreaming. Meet the premier personalization solution for marketers, purpose-built to help you build, scale, and refine real-time, hyper-relevant experiences (and take the stress off your shoulders ??). Are you ready to dazzle your audience and create those 1:1 experiences your customers crave? Optimizely has got your back, so let’s make some magic today: https://lnkd.in/et8V_4Wn

Yeah, we had a really good time at Opticon San Antonio?? A huge thank you to our partners for bringing the magic to Onederland and making it all possible! If you missed out on the event, make sure to check out Opticon Online, where you will get access to the full library of breakout sessions, keynotes, and more: https://lnkd.in/eU4aiis5 And an extra special shoutout to all of the sponsors who decked us out in their swag, including our Diamond sponsor Siteimprove, as well as?Hero Digital, Dataweavers, Niteco, Altudo, Velir

We’re thrilled to partner with GMHBA in delivering industry-leading digital solutions that enhance user experiences for their 320,000 members while driving meaningful business outcomes. ?? Through Optimizely One—a unified digital experience platform that integrates our Content Management System (CMS) and Web Experimentation tools—GMHBA has transformed their approach to content management and customer experience optimization like never before. ?? Thank you, GMHBA, for trusting us to bring your vision to life. Here’s to continuing our journey of innovation and impact together! https://lnkd.in/eACMKDKi

Say hello to Flags Lifecycle Management! This feature goes out to all of our Experimentation Managers, Product Managers, and Developers. ?? Now you can easily rack each experiment's stage – whether it's ready to launch, active, paused, or concluded. They say seeing is believing, so get a complete run-through of our new feature here: https://lnkd.in/e3d_zYGz

Now that you’re well acquainted with the term content modeling, it’s time to match you with a CMS that has the essential features to ensure your platform is built for success. Lucky for you, our buyer’s guide to content modeling is here to help you do just that. Here's what you'll find inside: ??What content modeling is ??Why content modeling is important ??Questions to ask when evaluating the best CMS for your content modeling needs ??And more Get access now: https://lnkd.in/dVpw7geg

It’s (almost) the most wonderful time of the year, AKA Black Friday and Cyber Monday! ????? And we all know; your customers’ expectations are high. That’s why we’re here to equip you with the tips you need to conquer Black Friday and Cyber Monday with ease and give your customers flawless experiences. But you don’t have to navigate this hectic time of year alone. Learn how Optimizely can help you achieve success this holiday season here: https://lnkd.in/etDhXcgy

That’s a wrap on Opticon San Antonio! The last 3 days were brimming with magical insights. Here are the highlights: We announced an exciting strategic partnership with Google Gemini, new capabilities to our AI assistant Opal, and that our products are officially HIPAA-enabled. AI continued to be a strong theme on mainstage as we heard from Insight Partners, plus a panel featuring speakers from Silicon Valley Bank, Siteimprove, Ingredion Incorporated, and Diligent. ? On day 2, General (ret.) Stan McChrystal joined us to discuss the Team of Teams leadership framework. Throughout the days, we also heard from Zillow, OUTRIGGER Hospitality Group, L'Oréal, and Cox Automotive Inc. on mainstage, and experienced magical breakout sessions with Contentsquare, Hero Digital, Verndale, Valtech, and more. But the fun didn’t stop there, we had an electric closing celebration at Knibbe Ranch ?? Sounds fun, right? In case you missed out and are having some serious FOMO, you can access the full Opticon Online library for FREE today: https://lnkd.in/e4bzt_4Q??

Our current obsessions: Experimentation, L'Oréal, OUTRIGGER Hospitality Group, and Cox Automotive Inc. Which means the closing experimentation panel yesterday at Opticon San Antonio was everything we could’ve dreamed of ?? But the fun didn’t stop there. Then, we headed to Knibbe Ranch for the closing celebration (aka rodeo)! ??

Opticon San Antonio breakout sessions ? It was so magical hearing from companies like Google, American Express, Zoom, and more. But it’s time to close out the day with a bang by hearing from OUTRIGGER Hospitality Group’s Bryan Hopkins, L'Oréal’s Kelly Jenkins, and Cox Automotive Inc.’s Sabrina Ho.??

This morning at Opticon San Antonio, we got to hear from General (ret.) Stan McChrystal! ?? He took a deep dive into the Team of Teams leadership framework to help your team feel empowered, engaged, and united under a single mission, unlocking their full potential.? Next up: Breakout sessions!?