Most folks are doing SEO wrong and aren't getting any pipeline out of it. Here's how you start doing SEO the right way - I had the pleasure of hosting Eran Galperin on the pod, solopreneur of Gymdesk. He reached millions in ARR through SEO and inbound marketing. His insights are gold for founders and marketers. His advice for those just starting out with content: - Most SEO agencies and so-called 'experts' are focused on getting traffic to your website with no actual game plan and deep understanding. This is why it's critical for you to understand what you're trying to achieve. - Dive deep into SEO yourself and understand your game plan and if this is the right channel for you, don't just do it because everyone's doing it. Will a decision maker actually book a demo with you because of a blog page in your niche? - Focus solely on conversion-oriented content initially. Cover all your bases and aim to get on Google's radar. Even positions 60-70 matter. It shows Google sees some relevance in your content. - Once you have this foundation, leverage Google Search Console. Look for keywords where Google ranks you at any level, even very low. Search for positions 40-50-60. - Examine these specific keywords closely. They're often permutations you never considered. Your assumptions about what people search for are likely off. Users often have completely different search behaviors than you expect. When you find a relevant keyword where you're ranking in position 70, and you haven't directly addressed that topic - that's your golden opportunity. This approach uncovers the actual search terms your audience uses, not just the ones you think they use. Eran's success proves that understanding and adapting to your audience's real search behavior is crucial for SEO-driven growth. Founders, have you tried this strategy? What unexpected keywords have you discovered for your business?
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https://www.optimizelabs.net/?utm_source=linkedin&utm_medium=social&utm_campaign=company_page
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Interview with the CEO of Deepchecks on growth via evergreen assets
What more could I ask for than to chat with my very own brother, Philip Tannor, on the first episode of my new podcast: 'Early Stage Startup'?! I asked Philip, CEO at Deepchecks, about his experimentation approach: "How do you know when to keep going and when to say, you know what? This effort is just not working." Philip says it's first important to distinguish between "evergreen" and "fading" assets in marketing. When you're building evergreen assets you don't need to treat it as an experiment, but rather identify valuable assets that you can create in a cost-effective way for your ICP. ?? When it comes to building lasting impact, focus on evergreen assets. Unlike temporary boosts from platforms like Product Hunt, assets like blogs provide enduring value. If you could automate any part of your business, wouldn’t you want something that continues to work for you long-term? That's the power of evergreen content. Philip's approach isn't just about experimenting—it's about building resources that continue to deliver results, ensuring that your marketing efforts aren't temporary but a sustainable part of your growth. Do you agree or disagree? Check out the full episode in the comments.
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Super interesting case study with Gilad Uziely
Gilad Uziely, CEO of Sequence, shares the incredible story of how they got 100 customers to pay $200 upfront for a fintech product they hadn't even built yet. This milestone was reached by leveraging high-friction validation to ensure real interest and commitment from early adopters, fundamentally changing the startup validation game. In our conversation, we dive into: ?? Strategies for early-stage validation and building customer conviction ?? The pivotal role of a feedback-oriented community in product development ?? Lessons from pivoting from their initial business model to a more sustainable one ?? The importance of being fundamentally different in the crowded FinTech space Key Takeaways from the Episode: - High-Friction Validation: Sequence's approach to validating their product idea involved high customer buy-in, which significantly filtered genuine interest. - Community-Driven Development: Gilad emphasizes the value of an organically grown, engaged community that actively contributes to the product's evolution, proving essential for rapid iteration and improvement. - Transparent Pivot Strategy: Open discussions about pivoting from their original model to what Sequence is today illustrated the importance of agility and learning from operational feedback. - Fundamental Innovation: Gilad stressed the necessity of being fundamentally different rather than incrementally better, which has helped Sequence carve out a niche in the competitive FinTech landscape. - Customer-Centric Focus: By putting early adopters and their feedback at the core of their development process, Sequence has ensured that their product not only meets but anticipates customer needs. Gilad's story is not just about financial management; it's about setting a new standard in customer engagement and startup strategy. His journey offers invaluable lessons for any founder looking to make a mark in the tech industry. Full episode in the comments