Optimize Consulting

Fundraising isn’t changing. It already changed. If you’re still relying on traditional, slow-moving fundraising tactics, you’re missing the biggest shift happening right now: ?? Digital-first donor engagement ?? Data-driven decision-making ?? Multi-channel acquisition strategies ??Our latest blog breaks down what’s working (and what’s not) in 2025, including: ? Why email still works—but only if you fix deliverability issues ? How guest signers and digital partnerships are driving donor growth ? The smartest ways to future-proof your fundraising strategy The best fundraisers don’t wait to adapt—they stay ahead.

?? Ready to Revolutionize Your Fundraising Strategy for 2025? As the digital fundraising landscape evolves, so must your approach! Our latest findings reveal key insights from 2024 that can supercharge your donor engagement and ROI. ?? Key Takeaways: 1. Capitalize on Current Events: Align your mission with the news cycle for greater relevance. 2. Think Year-Round: Don't just rely on Q4; create urgency throughout the year. 3. Focus on Messaging over Design: Compelling stories drive donations, not button colors! 4. Adapt to Email Challenges: Improve deliverability and measure success through clicks and donations. Let’s navigate these changes together—ensure your strategy is future-proof! #DigitalFundraising #Nonprofit #Strategy #OptimizeConsulting

?? Ready to elevate your digital fundraising game in 2025? At Optimize Consulting, we’ve analyzed a year of fundraising data and uncovered key insights to help nonprofits thrive. From leveraging the energy of the news cycle to diversifying your digital channels, it's time to adapt and innovate. ?? Key Takeaways: 1. Align your mission with current events. 2. Don’t just wait for Q4—create urgency year-round. 3. Prioritize compelling messaging over design distractions. Let’s transform your fundraising strategy together! ?? #DigitalFundraising #NonprofitSuccess #OptimizeConsulting

As traditional methods wane, the future of fundraising demands bold digital moves. The fundraising landscape is evolving fast. Our analysis shows that while events remain valuable for cultivating donor relationships, the real game-changer is digital. Here’s what we’re seeing: ? Email Will Get Tougher: With AI-powered filters and stricter rules, engagement signals like opens and clicks become even more critical. ? Rising Costs: With mail costs on the upswing, direct mail must evolve or risk becoming obsolete. ? Higher Donor Expectations: Today’s supporters want impact-driven, no-fluff messaging that respects their time. The message is clear—invest in digital transformation now, or risk falling behind. ?? Prepare your nonprofit for tomorrow—explore our full analysis on the future of digital fundraising

Email may be under siege, but it’s far from dead. Our recent deep dive shows that even when email deliverability takes a hit, strategic fixes can flip the script. For example, after a major deliverability drop, we helped Young Americans for Liberty boost open rates by 284%, increase clicks by nearly 7%, and virtually eliminate complaints—all through improved authentication, smart segmentation, and a touch of guest signer magic. But don’t stop at email. With alternative digital channels (think partnerships with platforms like The Babylon Bee and creative broadcast opportunities) emerging as powerful tools, it’s time to diversify your digital outreach. ?? Discover our proven tactics to navigate today’s digital challenges—read the full blog

I'm happy to chat about this new role we are now hiring for on Atlas Network's MarCom team. I just looked at the listing on LinkedIn and it says my personal profile matches with 0 of 7 of the skills needed for this position. Now, I'm not sure I would rate myself quite that poorly, (we are hiring for this role because we see some very promising opportunities to keep growing in customer acquisition and strengthening our mission!) but it's a sure sign that the individual selected would be making a crucial contribution to take our team to the next level.

Digital fundraising is booming—but success isn’t handed to you. Nonprofit fundraising is shifting online at breakneck speed. Our latest insights reveal staggering numbers—an 880% boost in donations using strategic guest signers, 18,616 new donors in just nine months, and over $400K raised for a single event. Yet, it’s not without its challenges. To stand out, nonprofits must invest in: ? A robust digital infrastructure (think authentication, automation, and smart segmentation) ? Messaging that tells your story with clarity and heart ? A multi-channel approach that goes beyond just email ?? Kick off 2025 with a digital strategy that works—read our full blog for the details

Are you ready to elevate your fundraising career??We're thrilled to announce that Optimize Consulting LLC is hiring a Major Giving Consultant! This is an incredible opportunity for seasoned professionals in the nonprofit world who have a passion for donor relations and major gifts fundraising. Role Highlights: - Develop strategic donor initiatives to secure five- and six-figure gifts. - Lead and coach major gifts teams across various nonprofit clients. - Cultivate relationships with key donors to enhance fundraising efforts. We are looking for someone with a proven track record in securing high-value donations and substantial leadership experience. If you are eager to advance your career in nonprofit jobs and make a meaningful impact, this could be your next big move. Let's connect and explore how you can join our team. Contact Leah Nalepa (Whetstone) at [email protected] for more details. #MajorGivingConsultant #NonprofitJobs #FundraisingCareers #RemoteJobs

Are you ready to elevate your fundraising career??We're thrilled to announce that Optimize Consulting is hiring a Major Giving Consultant! This is an incredible opportunity for seasoned professionals in the nonprofit world who have a passion for donor relations and major gifts fundraising. Role Highlights: - Develop strategic donor initiatives to secure five- and six-figure gifts. - Lead and coach major gifts teams across various nonprofit clients. - Cultivate relationships with key donors to enhance fundraising efforts. We are looking for someone with a proven track record in securing high-value donations and substantial leadership experience. If you are eager to advance your career in nonprofit jobs and make a meaningful impact, this could be your next big move. Let's connect and explore how you can join our team. Contact Leah Nalepa (Whetstone) at [email protected] for more details. #MajorGivingConsultant #NonprofitJobs #FundraisingCareers #RemoteJobs

If you're at LibertyCon International this year, come stop by and say hi to Optimize Consulting!