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"It is exhausting to have to demand basic security best practices in digitization projects, even though they have long been established." - Prof. Kelber, former Federal Commissioner for Data Protection and Freedom of Information, Germany, in his farewell letter in July 2024. When Prof. Kelber talks about the need for basic methods like encryption, signing, pseudonymization, anonymization, and robust rights and role concepts, he highlights a persistent issue: these fundamental techniques are still not universally implemented, despite being well-established. Despite the availability of advanced Privacy-Enhancing Technologies (PETs), many organizations continue to lag in their implementation. Basic methods?such as encryption and anonymization are essential building blocks. They offer a foundation upon which more sophisticated?PETs?can be built. PETs, including homomorphic encryption and multiparty computing, offer innovative solutions that provide enhanced privacy protections. To effectively implement PETs, a privacy-by-design approach is recommended, integrating data protection safeguards from the outset of system development. This involves mapping legal obligations to design strategies and selecting appropriate technical building blocks. However, challenges remain in bridging the gap between legal frameworks and technological implementation. I recommend Danezis et al. paper from 2014 on this matter. The paper provides a method to map legal privacy obligations to design strategies and technical building blocks for implementing privacy-enhancing technologies. The attached OECD Digital Economy Paper "Emerging privacy-enhancing technologies," published on 8 March 2023, further underscores the importance of PETs in modern data protection strategies. Corporate Boards and CEOs must be aware of and actively comply with privacy and other related regulations, ensuring that technologies are among the key factors leveraged to assure compliance and preserve value for the corporation. Optima Board Services Group.