Optidge

In case you missed it – our new blog is live! This week, we dropped a blog packed with must-know insights for anyone running Google Ads. Based on a recent episode of The Digital Marketing Mentor, Danny Gavin and Brianna Deboever uncover the biggest red flags in paid search—and how to fix them before they drain your budget. Read more: https://lnkd.in/eZ7-Awzx #blog #paidsearch #learnmore #TDMM #optidge #redflags #marketing

Our newest blog is all about getting ahead of the hidden issues that quietly drain your Google Ads budget. Based on a powerful episode of The Digital Marketing Mentor, Danny Gavin and Brianna Deboever, Optidge’s Head of Paid Search, break down how to identify and fix the most common red flags in paid search campaigns. From campaign structure to keyword match types, location settings, and more—this blog gives you practical insights to strengthen your strategy and boost performance. If you’re running Google Ads, this is a must-read. Read the full blog at https://lnkd.in/eZ7-Awzx. #optidge #blog #learnmore #redflags #marketing

We are thrilled to announce that The Digital Marketing Mentor podcast has been ranked 67th among the Best 100 Marketing Agency Podcasts by MillionPodcasts.com. This recognition reflects our commitment to delivering valuable insights and fostering mentorship in the digital marketing community. Thank you to our listeners for your continued support! #digitalmarketing #marketingagency #marketingpodcast #TDMM #optidge #tunein

In this powerful episode of The Digital Marketing Mentor, Julia McCoy shares her take on mentorship: it’s about showing up, giving back, and sharing what you know—no strings attached. Julia, a leading voice in content strategy and SEO, defines a true mentor as someone who lifts others through their expertise and generosity. Tune in as she and Danny discuss how great mentorship and compelling content go hand in hand. 🎧 Listen now: https://lnkd.in/gtzcUujt #mentorship #TDMM #optidge #mentor #tunein #podcast

Running Google Ads? You need to read this. As we approach episode 80 of The Digital Marketing Mentor, we're turning key insights into actionable tips. This week’s blog, inspired by a recent convo between Danny Gavin and Brianna Deboever, dives into spotting red flags in paid search before they drain your budget. From messy ad groups to misused match types, this post covers the biggest pitfalls—and how to avoid them. Read more in our blog dropping Wednesday! #blog #droppingsoon #newblog #optidge #TDMM #redflags #paidsearch

Whether you’re just getting started with Google Ads or curious about PPC, this week’s episode is a must-listen. Danny sits down with Sara Strickland, who shares the foundational skills that helped her thrive as a beginner in the digital marketing world. From asking the right questions to taking time to truly understand the ecosystem, Sara breaks down how a thoughtful, curious mindset can set you up for long-term success in PPC. Listen now: https://lnkd.in/gdvbNn2q #optidge #TDMM #googleads #PPC #marketinginsights #podcast #tunein #newepisode

Optidge founder Danny Gavin recently joined The Curve Ahead Podcast to dive deep into one of the most powerful elements of digital marketing: keyword research. In the episode, Danny breaks down how understanding what your audience is actually searching for is the key to creating content that drives results. He emphasizes the importance of using tools like Ubersuggest or SEMrush to uncover the exact phrases people are typing into search engines. Once you do the research, you can prioritize what matters most and build a content or SEO strategy that’s driven by real data—not guesses. Listen to more: https://lnkd.in/gMuGuZtn #digitalmarketing #keywords #marketinginsights #marketingelements

From NICU nurse to PPC pro. 💪 In today’s episode, Danny sits down with Sara Strickland, who made the bold leap from saving lives in the hospital to optimizing Google Ads at Optidge. Sara shares how skills like pattern recognition, empathy, and a calm-under-pressure mindset translated seamlessly into her new career in digital marketing. Along the way, she’s leaned on mentors (shoutout to her sister!) and now pays it forward by mentoring others through team training and client work. If you’ve ever thought about pivoting careers—especially from a non-traditional path—this episode is packed with real talk and practical advice. Tune in: https://lnkd.in/gdvbNn2q #podcast #tunein #digitalmarketing #newepisode #marketinginsight #googleads

Optidge Founder & Chief Strategist Danny Gavin is hosting a free live webinar with Crown Heights Young Entrepreneurs on Wednesday, April 23 at 2PM CT, where he’ll dive into the transformative impact of generative AI on search, the rise of Generative Engine Optimization (GEO), the tracking challenges marketers now face, and the actionable strategies your business can use to adapt and thrive in this new landscape. Whether you're a business owner or digital marketer, this is your chance to stay ahead of the curve. Save your spot now: https://lnkd.in/gMQ2PBTB #CHYE #webinar #generativeAI #GEO #joinus #optidge

This Wednesday, tune in to hear how Sara made the leap from nursing to digital marketing and how the skills she picked up on the hospital floor are helping her thrive in a whole new world. From reading people to analyzing situations from every angle, Sara shares how those same instincts now help her build strong relationships with clients and navigate complex marketing challenges. Episode drops Wednesday! #podcast #tunein #droppingsoon #TDMM #digitalmarketing