I have generated over 750k impressions in the last 365 days posting daily.
Here's my exact content strategy: (you can steal it)
#1 Edutainment
Notion / no code automation content that is educational and entertaining
? I am trying to provide as much value as possible with every post?
? You can find Notion content anywhere so I need to add a twist?
? That twist is where the entertainment piece comes in, has to be unique
#2 Give away the process, sell the implementation
I tell you exactly how we build at Optemization and what we do for our clients
This does a few things...
2a) If you watch one of my demos or read my posts you could:
→ Copy the exact process and use it for yourself (some will, most won't)
→ Try it on your own, realize how hard it is and then give up / hit me up
→ Say "wow that's cool I want that!" and hit me up
Give away the process for free, sell the implementation
"If the things you give away for free are better than what your competitors charge for, people will automatically assume you have the best solution"
Stolen straight out of the Alex Hormozi playbook and wow does it hit like crack
2b) Increases trust
You already know what we do and you've already seen my face so...
→ If you're interested, we just need to sort out the remaining logistics?
** like price, timeline, scope etc
→ Leads to much better (and more fun) conversations than cold outreach
I smile a lot and am sometimes funny so maybe that helps? Idk
#3 Be authentically and unapologetically Skyler
This is by far my favorite part.
I'm literally just being me, always have been, always will be :)
When I'm not talking about Notion / automation, I'm talking about:
? Tech Pickleball
? The game show I created (Sell me this SaaS)?
? The highs and lows in the life of a 1 man sales team figuring it out on the fly
? All the crazy experiments I try (that usually fail miserably)
? Travel pics and updates on all the wild stuff I do?
? And of course cat pics
And hey, some people like it and it's really fun
Hope this was a helpful breakdown!
I've been generating ~2 inbounds a week lately so clearly somethings working.
It's working so well I'm thinking about ramping up to 2x posts a day....
Wish me luck ???