Opportunity Knocks? of Wisconsin LLC

How to Use Social Media to Boost Your Personal?Brand Follow these 5 steps to boost your brand online and attract opportunities to you. Decide How You Want to Be Known The first step in using social media to uplevel your personal brand is to decide how you want to be known. Pick a subject to focus on so you become THE Expert in that subject. This should be something you’re excited about because you’ll be sharing and writing about this topic for some time to become known as a Subject Matter Expert. Choose Your Networks While some social media gurus recommend using all the platforms, most professionals and consultants find their clients and cohorts?stick to one or two social networks, depending on their industry or profession. Don’t stress about this. Pick the two social networks where you get the most traction. These two social networks are the ones you will update daily. Keep Your Social Media Profiles Consistent Review your profiles on all your social media channels. Would someone unfamiliar with you or your brand be able to tell you’re the same person? If not, it’s time to align your social media accounts. Use the same profile picture, bio, and header image across all your social platforms. This will make it easy for visitors to recognize your brand, regardless of the social network they’re using. Want more tips? See the comments for a link to the rest of the story. PS: Join me tomorrow at ATD Sacramento! #PersonalBranding #RockYourBrand ATD Sacramento Heather Wilson Jen Anderson, MBA (she/her/hers)

A personal brand isn’t just a priority for celebrities or influencers. More than 90% of professionals surveyed by the International Strategic Management Association in 2022 said that developing a personal brand impacts a manager’s success and makes them more competitive in the job market. Want to harness the power of your personal brand and take it to the next level for your career or business goals? See me in person tonight at HashtagMKE at Milwaukee Athletic Club and ask me anything about personal branding for your career. You'll also get to meet my fellow experts, Martin Moore, who landed at Koss due to his vlog and video prowess, and IG photog pro Mariah R. for tips. Deets in the comments. #RockYourCareer #PersonalBrand #HashtagMKE

Ask me anything about leveraging your personal brand to rock your career. Join me at HashtagMKE at the Milwaukee Athletic Club Thursday! #personalbranding #RockYourCareer

Is your personal brand by design or by default? Do you know how others see you and how you come across at work? If not, take a survey. Ask friends, family, colleagues, coworkers, managers, and others whom you trust what they think your top five skills are and the top three words that come to mind when they think of you.? By knowing who you are, what you want, and what makes you unique, you will be able to communicate your goals and unique value to people in your?network, whether they’re coworkers, cross-functional staff, potential clients, or potential employers. Get more tips on defining and owning your personal brand here: https://lnkd.in/ggZiw2mr #RockYourCareer #PersonalBranding ATD Sacramento HashtagMKE

Reputation = Currency When 86% of people search your name online before ever meeting you, it is no longer an option to clarify and publicize your personal, corporate, or workplace brand — it’s a necessity. Your reputation has real-world value. If you compete for a promotion, or for new business, knowing your brand attributes and what makes you distinct helps you communicate your value more effectively. #ATDSacramento Heather Wilson #HashtagMKE Jeffrey M.

#CareerManagement Pro Tip: Shake things up. Name one thing you can do now that would save your department money, streamline operations or improve morale. And do it! “But it’s always been done this way” is old thinking. “How can I improve this” is new thinking. #RockYourCareer

What are you Reading Learning Doing To reach your goals? Share in the comments. ???? For more tips, take our assessment and get an action plan here: www.knocks.com/brand #RockYourCareer #PersonalBranding

Networking Pro Tip: Diversify your network. Include people from multiple generations, backgrounds, and professions. This breeds new perspectives, ideas, and resources. Support your network. Share a post. Provide an introduction. Congratulate someone. What’s your favorite networking tip? Share in the comments. #RockYourNetwork #Networking

How often have you read someone’s LinkedIn "About" bio and wondered, “What are they talking about?” It’s full of jargon, terms, and acronyms foreign to anyone outside the person’s industry. They have “The Curse of Knowledge,” which Chip and Dan Heath "diagnosed" in their book, “Made to Stick.” To an industry insider, these terms are common, used daily, and understood by all. So much so, that to anyone outside the industry, it’s confusing and frankly gibberish. Has someone outside your industry read your LinkedIn "About" bio recently? If not, ask a few non-industry friends to read it and provide feedback. An update may be in order... Check out more tips to rock your LinkedIn bio in the comments link.