Omnicom today announced it has been named a Leader in “The Forrester Wave?: Commerce Services, Q2 2024” by Forrester Research, Inc. Within Forrester’s 24-criterion evaluation, Omnicom received the highest scores possible in 12 criteria, including commerce strategy, vision, innovation, retail media, platforms, data / analytics / AI, online and retail marketplaces, in-store services, partner ecosystem, and awards and creativity. https://lnkd.in/ggPbNuAe ?
关于我们
Omnicom Precision Marketing Group (OPMG) aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using a universal framework of connected people, processes and platforms, OPMG provides services that include digital experience design and development, technology strategy and implementation, data-driven product / service design, CRM / loyalty strategy and activation, econometric and attribution modeling, technical and business consulting and change / program-management services. At the core of delivering these services is Omni, an advanced technology platform that combines advanced AI tools for content intelligence and automation with a powerful cultural insights engine and massively scaled data insights from first-, second- and third-party sources, including several proprietary Omnicom data partnerships. OPMG's 8,500 professionals operate in 40 offices in 26 markets and countries. OPMG is a division of Omnicom Group Inc (NYSE: OMC).
- 网站
-
https://omcpmg.com/
Omnicom Precision Marketing Group的外部链接
- 所属行业
- 广告服务
- 规模
- 5,001-10,000 人
- 总部
- New York，NY
- 类型
- 上市公司
地点
Omnicom Precision Marketing Group员工
动态
-
Check out our Chief Transformation Officer, Matt McNeany, in Entrepreneur Media speaking on the importance of data when identifying customer pain points. Read all about it here: https://lnkd.in/emT7Gxcf
Stop Storytelling and Start Having Brand Conversations That Convert | Entrepreneur
entrepreneur.com
-
Our VP of Global Initiatives, Dee Nelson, shares why data governance is essential for marketers. Read all about it here: https://lnkd.in/ePrFt9tP !
-
Omnicom Precision Marketing Group转发了
Whether your highlight was sharing exciting new projects, getting nominated for our “So F’in Nice” award, or just all getting together for a party—we hope everybody had a fantastic CMMY’s last week! For folks out of the loop, the CMMY’s is an annual celebration of our best work and the talented people who make it possible. Here are some snapshots of our favorite moments from across our offices???
-
-
Omnicom Precision Marketing Group转发了
Breaking News! Please allow us to cordially introduce ArtBotAI, a next-generation intelligent content platform that uses GenAI to deliver breathtaking content at scale for brands who won’t settle for anything less. ? Whether it’s maximizing media investments, delivering elegance at scale, or giving brand leaders a 360 view of performance, ArtBotAI has you covered. So, if you happen to be a brand that needs efficiently scaled content of limitless quality and impact, just remember the name: ArtBotAI. https://lnkd.in/e-csSztm
Ad giant Omnicom lifts the lid on its new generative AI platform ArtBotAI, which it says improves ad performance by 40%
businessinsider.com
-
Today, we announced the launch of ArtBotAI, our next-generation intelligent content platform, which now leverages Gen AI large language models. Alissa Hansen, Chief Product Officer, leads ArtBot and will oversee the global roll-out of ArtBotAI. “Our clients want to maximize the value of their content as well the precision and performance of their media investments,” said Hansen. “With the ability to adapt to existing client technology and powered by Omni, ArtBotAI will use creative engineering to deliver scaled content of the highest quality and provide a 360 view of content performance.” ArtBotAI is part of Omnicom’s strategy to infuse Gen AI into every facet of its business to make its people more effective, its operations more efficient and to drive transformative outcomes for clients. https://bit.ly/3zK5md8
-
-
Omnicom Precision Marketing Group转发了
Today, we announced the launch of ArtBotAI, our next-generation intelligent content platform, which now leverages Gen AI large language models. Alissa Hansen, Chief Product Officer, leads ArtBot and will oversee the global roll-out of ArtBotAI. “Our clients want to maximize the value of their content as well the precision and performance of their media investments,” said Hansen. “With the ability to adapt to existing client technology and powered by Omni, ArtBotAI will use creative engineering to deliver scaled content of the highest quality and provide a 360 view of content performance.” ArtBotAI is part of Omnicom’s strategy to infuse Gen AI into every facet of its business to make its people more effective, its operations more efficient and to drive transformative outcomes for clients. https://bit.ly/3zK5md8
-
-
Omnicom Precision Marketing Group转发了
RAPP Worldwide, this week's Agency of the Week, values the individual and leads with empathy. Committed to creating work that speaks to one individual, a million at a time, the global precision marketing agency helps clients turn data into personalized experiences that move individuals to action. Browse their transformative work below! Jenna Wengler Gabrielle DeMeritt #RAPP #agency #spotlight #global #advertising #marketing #data #precision #AdForum https://lnkd.in/gbUg55-v
-
-
Omnicom Precision Marketing Group转发了
Well done to RAPP UK on their five shortlisted entries at UK Creative Festival, spanning some of their awesome, purpose-driven work for Ann Summers, Back Up Trust, and London Youth. Fingers crossed for more good news!
-
-
Omnicom Precision Marketing Group转发了
“This isn’t Sci-Fi, this is Precision AI.” We were thrilled to bring this brand promise to life through our partnership with Palo Alto Networks. The launch of their new AI Webpage takes users on a journey through captivating storytelling, impactful content and a clearly-defined argument for choosing Palo Alto Networks. Our redesigned platform experience saw some impressive growth: +18% increase in website traffic? +45% increase in website engagement? +463% increase in engagement across the redesigned platform experiences When our clients succeed, we do too. This success story also earned us 4 additional 2024 Vega Digital Awards! ?? ?#VegaAwards #AI #WebDesign
-