The pitch that changed it all! CEO & Founder @Terence McCarron discusses the acceleration point of programmatic sample.
OpinionRoute
市场调研
Cleveland，Ohio 2,214 位关注者
We empower Market Researchers to do their best work with technology and a human touch.
关于我们
OpinionRoute is an online survey operations company that modernizes the survey research process with proprietary workflow and data quality technology. Our entire focus is to help the market researcher work better with a combination of technology and talent. Researchers engage us in a few ways: 1. Survey Operations Services - Blend our proprietary workflow and data quality technology with human expertise to deliver smoother projects. We provide global Survey Sample services and Programming & Hosting with dedicated account teams throughout the US. 2. NavigatOR: The Survey Operations Workflow Platform - Take back control of your research operations processes with this first-of-its-kind platform that streamlines the execution of projects, connects teams, and integrates data quality technology built for researchers.
- 网站
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https://www.opinionroute.com
OpinionRoute的外部链接
- 所属行业
- 市场调研
- 规模
- 11-50 人
- 总部
- Cleveland，Ohio
- 类型
- 私人持股
- 创立
- 2013
- 领域
- Online Surveys、Data Quality、Online Panels、Sampling Methods、Consumer data collection、Healthcare data collection、B2B data collection、Research Services、MRX、Survey Programming、Fraud Prevention、SaaS、Online Sample和Workflow Technology
地点
OpinionRoute员工
动态
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The biggest expense for MRX projects? Labor. OpinionRoute can save your team time. Let's talk how - OpinionRoute.com
CEO & Founder @ OpinionRoute | Survey Operations Expert | Process Mastery for MRX | Data Quality Strategy | Sample Lifer
I see it all the time. Whenever a Research firm needs to cut expenses, they quickly jump to their sample spend and start playing hardball with vendors on their rates. I get it. Those companies are super profitable, right? Often overlooked are 2 things- 1- This cut in sample prices often (negatively) impacts sample composition (and quality). 2- Sample is often not the biggest cost center anyway. The biggest impact on an MRX company P&L? ?????????? ?????????? The firms that win for the long term have a discipline of exploring how their talent can work smarter.
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Getting to work!
CEO & Founder @ OpinionRoute | Survey Operations Expert | Process Mastery for MRX | Data Quality Strategy | Sample Lifer
One week in the books! The integration of Jibunu into OpinionRoute is underway! On Friday, Kayla Cousineau led an "all-hands" company meeting. Every single team member shared some experiences from their legacy team. So many moments gave me chills. Here's how Ken Berry & I summed up all we heard: 1. We are remarkably values and culture aligned. Honestly, everybody is hell-bent on solving problems and removing barriers for the MR companies. There's a culture around striving to be a hero for every client. 2. Together, we are "old school" in how we serve and support. But, we are also "new school" in building tech to solve bigger, recurring problems. No more tradeoffs. We deliver tech + talent together. We are OpinionRoute!
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We’re thrilled to announce the acquisition of Jibunu, a trailblazer in survey programming and productivity-driven technology. This is more than an acquisition—it’s a defining moment in our growth strategy to expand our impact and continue to help market researchers work better. By integrating Jibunu’s expertise, we’re paving the way for deeper market presence, greater innovation, and unparalleled value for market researchers. This move marks the beginning of a transformative journey that reshapes how research gets done.
CEO & Founder @ OpinionRoute | Survey Operations Expert | Process Mastery for MRX | Data Quality Strategy | Sample Lifer
Major Day for us! Today, I'm thrilled to announce that OpinionRoute has acquired Jibunu. Ken Berry and his team will bring their talents and tech into our world. We are on a mission to build a company that empowers today's Market Research company in ways never attempted. I deeply believe today's MRX company has been unfairly excluded from true innovation for its business model. For years, I thought we were totally unique, until I started spending time with Ken. His team tackles the same goals from a different angle. Combining just felt like a no-brainer. Together, we are a unique tech-enabled survey operations company that blends a game-changing workflow platform with deeply experienced talent on every project. We are focused on creating a better place for researchers to work every day. We are OpinionRoute. https://lnkd.in/gyN8hG-X
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CEO & Founder @ OpinionRoute | Survey Operations Expert | Process Mastery for MRX | Data Quality Strategy | Sample Lifer
Too many researchers deliver transformative insights that boost growth for their clients… yet don't apply this same magic to their own business. Your execution can and should create value for both sides. I see this as THE big opportunity over the next decade for MRX.
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Ready to upgrade your research operations process? Talk to us today to learn how. OpinionRoute.com.
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Last week we hosted the 2025 OpinionRoute Summit here in Cleveland.?For the first time, we had all of our US and Ireland team under one roof! There were so many highlights, but for the Irish team? It may have been their first trip to Target. Feeling ready for all that 2025 has in store! #MRX
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Do your 2025 goals include spending less time cleaning data? NavigatOR's QC Flow can help. Reach out today to learn more. OpinionRoute.com.
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