Operative

With political ad spend on pause until 2026, the Data Digest is turning its attention to Holiday Ad Spend! Ad spend is up 10% in just the last week, as brands re-enter the market with budgets to spend. In Q4 2023, November was the peak spending month and if current trends hold, we could exceed that this month. We're monitoring trends in real-time so keep following the Data Digest for the latest insights, and reach out if you want to learn more. #DataDigest #HolidayAdSpend #AdTech #DataInsights

Linear Streaming is the new media paradigm. In this new TVNewsCheck article, Ben Tatta dives into how live sports streaming is transforming the entire media landscape. With platforms like Apple and Netflix expanding into live sports, and broadcasters diving deeper into digital, the future of advertising lies in Linear Streaming. Gain insights into this hybrid approach and why unified ad tech is critical for seamless campaigns and maximizing ROI. Read the full article now! https://lnkd.in/eEv5NF_H

Back with another piece from our Insider Voices series featuring Michael Blumenthal, Solutions Architect at Operative! Dive into the evolving landscape of local broadcast sales and how convergence is creating new opportunities for media companies to streamline operations and empower sellers. Don’t miss these insights and 3 key strategies that can propel local broadcasters forward. Read the full article to learn more! #InsidersVoice #Converged #DigitalTransformation https://lnkd.in/eD9eJV2b

On November 20th, Brazil honors Black Awareness Day. Let’s celebrate Afro-Brazilian heritage, acknowledge past injustices, and promote equality and inclusion. #BlackAwarenessDay #Diversity

On November 15th, Brazil celebrates the Proclamation of the Republic. This day marks the transition from monarchy to republic in 1889, a pivotal moment in Brazil's history. Let’s honor this milestone and reflect on the values of democracy and citizenship.

Operative is excited to be at the Beet Retreat this week! If you're in Santa Monica, make sure to connect with Operative's SVP of Global Sales, David Dembowski! #BeetRetreatSantaMonica2024

Exciting News! Operative.One and STAQ are now available on Google Cloud Marketplace! Media companies can now directly access Operative’s leading revenue management and analytics platforms—Operative.One, STAQ, and AOS. This integration allows users to quickly deploy, manage, and grow these solutions on Google Cloud's trusted, global infrastructure, while leveraging their committed cloud spend. Discover more about how this partnership supports digital transformation in media. #googlecloud #googlecloudpartners https://lnkd.in/ek8gyh9W

Our Insider Voice series continues with Sophie Herinckx looking ahead to the Brisbane summer Olympics in 2032. Sports advertising in Australia is expected to see substantial growth, while media companies are faced with new opportunities and challenges when it comes to monetizing sports content across multiple platforms. Discover how media companies are unlocking new revenue streams through unified, cross-platform strategies to meet rising advertiser expectations and evolving viewer demands. Read the full article for insights into transforming sports advertising workflows and maximizing ROI. #SportsAdvertising #DigitalTransformation #Olympics #Brisbane2032 https://lnkd.in/eNY5ggSH

Today we honor all who have served in the US Military. Thank you for your service! Happy Veterans Day!

Maximize ROI with AI-Driven Media Solutions. As the media landscape rapidly evolves, embracing AI-driven workflows is crucial to stay competitive. Our latest blog dives into how AI-powered order management solutions can boost revenue, cut errors, and free up valuable time, giving media executives the ROI metrics they need to make a compelling case for transformation. Read the full article to start maximizing your ROI today! #AI #MediaInnovation #DigitalTransformation #AdelineAI https://lnkd.in/ePbRzw_j