OpenX

The 2025 Impact Awards Top Honorees Are Here! ? After an inspiring round of voting by industry peers, we’re thrilled to unveil the top 3 honorees in each category for this year’s Impact Awards. These exceptional individuals and organizations represent the best in responsible marketing, media, and tech, driving meaningful change in our industry. People Categories - ?? Purpose Pioneers: Martin Bryan, Noor Naseer, Sara Porritt ?? Responsible Rookies: Fatima Chaudhry, Kylee McKinney, Jenise Ogle, MPA ?? Action-Focused Advertisers: Donna Dozier Gordon, Jessica Padula, Heather Roff ?? Values-Based Vendors: Kerel Cooper, Crystal Foote, Ali Wendroff ?? Intersectionality Champions: Tony Franklin, Cheryl Guerin, Santia Nance Organization Categories - ?? Inception of Impact: Ogilvy, Spark Foundry, XR Extreme Reach ?? Responsible Representation: "A Black Executive Perspective" Podcast, Colossus SSP, Omnicom ?? Data Defenders: KINESSO, LiveRamp, Snowflake ?? Resourceful Responsibility: Initiative, Omnicom Media Group, AdTechBae Initiative ?? Sustainable Stewards: IPG Mediabrands, OpenX, Scope3 The top winner in each category will be announced live at the 2025 Impact Awards! Join us as we celebrate these trailblazers at the 2025 Impact Awards on January 22 in New York City. Ready to secure your spot? For tickets, tables, or sponsorship opportunities, email us at [email protected]. Check out more: https://lnkd.in/exBBEKf6?

Biddable CTV brings lots of benefits to CTV advertising, allowing much greater flexibility and smart data usage says rowena taylor, VP Publisher Partnerships EMEA at OpenX. But unfortunately, some of digital advertising’s pitfalls are appearing in CTV, including miscategorised inventory and overly lengthy supply paths. In this interview, Taylor describes how advertisers are approaching biddable CTV, and how OpenX is working to create a more transparent marketplace. Filmed at TV Rise 2024 in San Sebastian.

Connected-television publishers have increased their monetized impressions as automated bidding becomes more transparent, says Matt Sattel, chief revenue officer at OpenX, in this interview with Lisa Granatstein, editorial director of Beet.TV. Matt will share more insights at next week's Beet Retreat Santa Monica in a panel discussion titled "Navigating Contextual Targeting —?How to Level Up CTV Targeting Using Metadata." Visit Beet.TV for this video (https://lnkd.in/eqVBCNC4) and much more! Just days away, Beet Retreat Santa Monica, Nov. 13-15 ?? https://lnkd.in/enYJtwfw?

With the craziness of Q4 in full swing, it’s more important than ever to prioritize mental wellness! Last week, Horizon Media and OpenX teamed up for ‘De-Stress with Dogs’ because what better way to unwind than with puppy cuddles?! The event also featured fresh-squeezed juices and raised donations for mental health nonprofits, such as The Loveland Foundation, NAMI-NYC, and Active Minds, thanks to OpenX’s sponsorship. It was the perfect wellness-themed happy hour to recharge, relax, and support employee mental health! #MentalHealthMatters #DeStressWithDogs