There's not quick fix to improving our climate. Transparent, measurable commitments matter and we're proud to be leaders in reducing the carbon footprint for the adtech industry. Thanks to Campaign UK for the recognition as a leader in sustainability. Learn more here: https://bit.ly/3ZhBpM4
OpenX
科技、信息和网络
Pasadena，CA 29,366 位关注者
The most innovative independent supply-side platform.
关于我们
OpenX is the most innovative independent supply-side platform. And we believe that you deserve a better ad selling and buying experience. Demand addressability, transparency, and sustainability. Demand more.
- 网站
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https://www.openx.com
OpenX的外部链接
- 所属行业
- 科技、信息和网络
- 规模
- 201-500 人
- 总部
- Pasadena，CA
- 类型
- 私人持股
- 创立
- 2007
- 领域
- Advertising Technology、Yield Optimization、Ad Serving、Ad Exchange、SSP、Mobile、Header Bidding、GCP和Ad Tech
地点
OpenX员工
动态
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Thrilled to be top 3 in the Sustainable Stewards category for our ongoing commitment to reducing our carbon emissions and helping our clients achieve their sustainability goals. Congrats to the full list of finalists!
The 2025 Impact Awards Top Honorees Are Here! ? After an inspiring round of voting by industry peers, we’re thrilled to unveil the top 3 honorees in each category for this year’s Impact Awards. These exceptional individuals and organizations represent the best in responsible marketing, media, and tech, driving meaningful change in our industry. People Categories - ?? Purpose Pioneers: Martin Bryan, Noor Naseer, Sara Porritt ?? Responsible Rookies: Fatima Chaudhry, Kylee McKinney, Jenise Ogle, MPA ?? Action-Focused Advertisers: Donna Dozier Gordon, Jessica Padula, Heather Roff ?? Values-Based Vendors: Kerel Cooper, Crystal Foote, Ali Wendroff ?? Intersectionality Champions: Tony Franklin, Cheryl Guerin, Santia Nance Organization Categories - ?? Inception of Impact: Ogilvy, Spark Foundry, XR Extreme Reach ?? Responsible Representation: "A Black Executive Perspective" Podcast, Colossus SSP, Omnicom ?? Data Defenders: KINESSO, LiveRamp, Snowflake ?? Resourceful Responsibility: Initiative, Omnicom Media Group, AdTechBae Initiative ?? Sustainable Stewards: IPG Mediabrands, OpenX, Scope3 The top winner in each category will be announced live at the 2025 Impact Awards! Join us as we celebrate these trailblazers at the 2025 Impact Awards on January 22 in New York City. Ready to secure your spot? For tickets, tables, or sponsorship opportunities, email us at [email protected]. Check out more: https://lnkd.in/exBBEKf6?
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Our team is headed to ExchangeWire's ATS Tokyo this week. If you're there, be sure to catch Mitchell Greenway's session on the role of transparency in advancing biddable CTV in Japan. See the agenda here: https://bit.ly/3OlYlmR
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What do 2 out of 3 marketers cite as a reason they aren’t transacting more on CTV? Content-level transparency. Fresh off the Beet.TV stage, Matt Sattel spoke about OpenX's work normalizing millions of content object signals so advertisers can confidently target in CTV and publishers see improved monetization. Learn more here: https://bit.ly/3UVzjyL #BeetRetreatLA
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With privacy top of mind for our clients, partners, and the industry at large, we're thrilled to announce Julie Rooney's promotion to Chief Privacy Officer. In this role Julie will steer our commitment to building products for our partners that solve for the industry’s most pressing privacy concerns. Read more in the Law 360 feature here: https://bit.ly/3O3ny5E Or check out the full release on our website: https://bit.ly/3YL4bTU
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Do we have your attention? Michael Guzewicz joins Adelaide's Business of Attention event tomorrow in NYC to share how advertisers can leverage attention metrics to more accurately ensure their ads are seen. Learn more about the event here: https://lnkd.in/em52tn9r
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Have a few minutes? Catch rowena taylor breaking down the benefits of biddable CTV and why transparency is paramount to improving the CTV ecosystem for advertisers, publishers and DSPs alike.
Biddable CTV brings lots of benefits to CTV advertising, allowing much greater flexibility and smart data usage says rowena taylor, VP Publisher Partnerships EMEA at OpenX. But unfortunately, some of digital advertising’s pitfalls are appearing in CTV, including miscategorised inventory and overly lengthy supply paths. In this interview, Taylor describes how advertisers are approaching biddable CTV, and how OpenX is working to create a more transparent marketplace. Filmed at TV Rise 2024 in San Sebastian.
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Hope to see you at Programmatic Pioneers Summit tomorrow! Catch our fireside chat on supply-side curation with Joseph Worswick & Lara Koenig from MiQ!
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How can we help make CTV more transparent and frictionless for buyers while increasing monetization for publishers? Matt Sattel chatted with Beet.TV ahead of #BeetRetreat on content-object signals, advanced audiences and more:
Connected-television publishers have increased their monetized impressions as automated bidding becomes more transparent, says Matt Sattel, chief revenue officer at OpenX, in this interview with Lisa Granatstein, editorial director of Beet.TV. Matt will share more insights at next week's Beet Retreat Santa Monica in a panel discussion titled "Navigating Contextual Targeting —?How to Level Up CTV Targeting Using Metadata." Visit Beet.TV for this video (https://lnkd.in/eqVBCNC4) and much more! Just days away, Beet Retreat Santa Monica, Nov. 13-15 ?? https://lnkd.in/enYJtwfw?
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What can we as an industry do to advance programmatic TV adoption in Europe? Collaboration across the ecosystem is a great place to start. Read more from rowena taylor on the European Programmatic TV Initiative: https://bit.ly/4e8bKd0