Openprise

Let’s talk about data chaos. We all know poor data quality is a problem. But here’s the real challenge: cleaning up your CRM alone won't fix it. You have to convince leadership, sales, and marketing to make it a priority first. In our latest webinar with Marketing Ops Community on the 2025 State of RevOps Survey, we revealed the biggest data struggles that RevOps teams are dealing with—and how to fix them. Here are just a few tips we covered: ? Progress > Perfection – Small, quick wins build momentum. Don’t wait for the “perfect” fix ? Show Your Work – Report on data health monthly so leadership sees the impact ? Speak Their Language – Ditch the tech jargon. Explain why data matters in normal language that non-technical folks will understand ? Be the Trusted Guide – Go beyond reporting—help teams make smarter, data-driven decisions “An executive is never going to ask, ‘How many CMO titles do I have in my database?’ They’re going to ask more basic questions, and then it’s up to you to say, ‘Let me show you some data around who we can reach and who we can’t, and what we need to do from a targeting perspective to get more of these people in.’” - Ali Rastiello

Everyone wants to know Rippling's secret behind its massive success. So, we sat down with their VP of Growth Operations, Conrad J. Millen to learn how he built an AI-powered, dark TAM engine. In this candid AMA, he reveals exactly how he leverages machine learning to drive autonomous prospecting and hyper-personalized outreach. And yes, Openprise plays a key role in powering it. ?? Want to see how they turn all that data into revenue-ready opportunities? Watch the full webinar on demand: https://lnkd.in/gdBynsCc

We’re excited to team up with Dun & Bradstreet for this year’s Data & AI Summit! ?? Join us in San Francisco on April 8th as we dive into one of the most talked-about challenges in RevOps today: how to turn all that AI buzz into actionable strategies—without letting poor data quality get in the way.

Next week! Join our webinar, The “Good Enough” Data Trap: Hard Truths from the 2025 State of RevOps Report with RevOps Co-op! Let’s get real: “good enough” data is not good enough. If rogue leads, duplicates, and outdated automations are keeping you from hitting your revenue goals, it’s time for a data intervention. Join Jeff Ignacio, Camela Thompson, and Ali Rastiello as they unpack the findings from our 2025 State of RevOps Survey on data quality. We'll cover:? ??The real impact of ignoring the human side of data ??How to handle a C-suite that doesn’t get it? ??AI fails that actually taught us something See you there. #RevOps #RevenueOperations #SalesOps #MarketingOps

Are you rethinking your data enrichment strategy? Bad data = bad pipeline. Risky data sources = one policy change away from disaster. ?? Our multi-vendor enrichment solution does things differently: ? Clean, compliant data ? 40% better match rate than ZoomInfo ? And right now, we’ll enrich 2,000 of your records for free—no strings attached If the current data provider drama has you scrambling, we've got you covered. #DataQuality #SalesOps #RevOps #DataEnrichment

At Adobe Summit? Book a meeting with us and you could win a pair of Ray-Ban Meta Smart Glasses ?? Come find us at booth #1090! ?? ? Let's talk your data and buying groups ?? ? Stock up on cool swag (T-shirt or Opie anyone?) ?? ? Did we mention we're giving away Meta Sunglasses? ?? Or just stop by to say hi. We love to nerd out on data quality. #AdobeSummit #BuyingGroups

"Our data quality is fine." Mkay… and my inbox isn’t overflowing, and I definitely don’t have 37 tabs open right now. ?? Do these (not so little) white lies sound familiar? The truth? Bad data is costing you—big time. And yet, so many RevOps teams still believe these four expensive lies: ?? Lie #1:: “We don’t really have data quality issues.” Truth: 99% of teams struggle with missing, duplicate, or non-standardized records. ?? Lie #2: “Our data quality is ‘good enough.’” Truth: 71% of companies say bad data is blocking their go-to-market success. ?? Lie #3: “Everyone knows what we mean by ‘good data quality.’” Truth: 79% admit they don’t even have a standard definition for it. ?? Lie #4: “Improving data quality is too complex—there’s no clear path.” Truth: The best-performing companies are doing just four things differently. If you want to stop losing deals to bad data, it’s time to rethink your approach. That's why we partnered with Marketing Ops Community and RevOps Co-op to ask RevOps pros what actually works. Check out our 2025 State of RevOps Survey: Data quality’s impact on GTM execution to learn more.

Are you feeling lucky? ?? In the spirit of St. Patrick’s Day this week, we’re giving RevOps pros a chance to test their luck and win a scholarship for membership in either the Marketing Ops Community or RevOps Co-op. The best part? You get to choose! Will the luck of the Irish be in your favor? ?? Here’s how to enter: ? Follow us here on LI ?? ? Comment on this post answering the question: What’s been the biggest RevOps win in your career? (Big or small—let’s celebrate!) Winners will receive a fully covered, one-year scholarship for either: ?? Marketing Ops Community Pro Plus Membership ($1,200 value!) This membership gives marketing and RevOps professionals access to a vast network of peers, where they can collaborate, share knowledge, and stay ahead of industry trends. The Pro Plus membership offers unique benefits such as early access to job opportunities, advanced tools and templates, and premium educational content. OR ?? RevOps Co-op Rise Membership ($756 value!) The Rise membership offers RevOps professionals access to exclusive resources, including deep-dive workshops, premium content, and participation in peer groups. Members also enjoy priority access to events, in-depth research, private slack/“pods” for peer groups, and tools specifically designed to support RevOps teams. Winners will be announced at the end of the month. Good luck everyone! #RevOps #MarketingOps #DataQuality #LuckOfTheIrish

Bad data is literally costing you ?? And if you're relying on ZoomInfo alone, you’re leaving 40% of your leads behind. You’ve got two choices: 1?? Take the well-worn path Stick with ZoomInfo, burn through your budget on a tried-and-failed method, and still end up with incomplete data. OR 2?? Choose a better way forward Let us enrich 2,000 of your records for free and PROVE we can deliver 40% better match rates than ZoomInfo. No commitment. Zero risk. Don’t let bad data break the bank. See how much revenue-ready data you can recover today. Give our multi-vendor enrichment a test drive for free! #MarketingOps #SalesOps #RevenueGrowth #B2BSales #DemandGen

?? Webinar alert! ?? You know the drill: Every year, we say revenue operations is evolving. But in 2025? It’s not just evolving—it’s being torn down and rebuilt from the ground up. New buyer behaviors, AI-driven sales cycles, and tighter budgets mean RevOps leaders must?move beyond “business as usual.” That’s why we’re partnering with RevOps Co-op for this webinar, The “Good Enough” Data Trap: Hard Truth from the 2025 State of RevOps Report. ?? What’s on the agenda? · The "Good Enough" Data Delusion: Why thinking your data is passable might be sabotaging your go-to-market strategies? · Tech vs. Human touch: Balancing technical solutions with human insights to elevate data quality? · AI – the Hype and the Hope: Can artificial intelligence truly rescue us from data disasters? Spoiler: like that relationship with your one ex, it's... complicated. We’ve got an all-star lineup of speakers, including Ali Rastiello, VP RevOps at Health Catalyst; Jeff Ignacio, Head of GTM Ops at Keystone AI; and Camela Thompson, Head of Marketing at RevOps Co-op—leaders who are in the RevOps trenches, solving these problems daily. ?? Date: March 25, 2025? ?? Time: 1:00 pm EST? ?? Location: Zoom (so no excuses!) Register now and let’s get real about what it takes to win in 2025. #RevOps #RevenueOperations #SalesOps #MarketingOps #RevOpsCoop