Openprise

Bad data is literally costing you ?? And if you're relying on ZoomInfo alone, you’re leaving 40% of your leads behind. You’ve got two choices: 1?? Take the well-worn path Stick with ZoomInfo, burn through your budget on a tried-and-failed method, and still end up with incomplete data. OR 2?? Choose a better way forward Let us enrich 2,000 of your records for free and PROVE we can deliver 40% better match rates than ZoomInfo. No commitment. Zero risk. Don’t let bad data break the bank. See how much revenue-ready data you can recover today. Give our multi-vendor enrichment a test drive for free! #MarketingOps #SalesOps #RevenueGrowth #B2BSales #DemandGen

?? Webinar alert! ?? You know the drill: Every year, we say revenue operations is evolving. But in 2025? It’s not just evolving—it’s being torn down and rebuilt from the ground up. New buyer behaviors, AI-driven sales cycles, and tighter budgets mean RevOps leaders must? move beyond “business as usual.” That’s why we’re partnering with RevOps Co-op for this webinar, The “Good Enough” Data Trap: Hard Truth from the 2025 State of RevOps Report. ?? What’s on the agenda? · The "Good Enough" Data Delusion: Why thinking your data is passable might be sabotaging your go-to-market strategies? · Tech vs. Human touch: Balancing technical solutions with human insights to elevate data quality? · AI – the Hype and the Hope: Can artificial intelligence truly rescue us from data disasters? Spoiler: like that relationship with your one ex, it's... complicated. We’ve got an all-star lineup of speakers, including Ali Rastiello, VP RevOps at Health Catalyst; Jeff Ignacio, Head of GTM Ops at Keystone AI; and Camela Thompson, Head of Marketing at RevOps Co-op—leaders who are in the RevOps trenches, solving these problems daily. ?? Date: March 25, 2025? ?? Time: 1:00 pm EST? ?? Location: Zoom (so no excuses!) Register now and let’s get real about what it takes to win in 2025. #RevOps #RevenueOperations #SalesOps #MarketingOps #RevOpsCoop

Friendly reminder that AI is only as good as your data quality. From our 2025 State of RevOps Survey.... "AI will expose your data quality issues, which may help to raise the awareness and urgency of dealing with your data quality issues."

If you feel like your data quality is a mess, you're not alone. Ask a marketing team, a sales team, and an operations team to define “good data,” and you’ll get three completely different answers. ?????????????????? ????????: “Good data means detailed customer insights, engagement metrics, and behavioral tracking.” ?????????? ????????: “Good data means accurate lead scores, complete contact info, and high conversion potential.” ?????? ????????: “Good data means standardized, error-free, and automation-friendly.” No wonder data quality feels like a never-ending argument. Everyone’s using different definitions. ?? Why is this a problem? When there’s no shared definition, things can get ugly fast: ?? Sales doesn’t trust marketing’s leads ?? Marketing’s campaign reports don’t match revenue numbers. ?? Ops spends way too much time fixing messy CRM data Decisions get delayed, teams point fingers, and revenue suffers. So, how do you fix it? ? Create a single definition of “good data.” (If everyone’s measuring different things, chaos is inevitable.) ? Centralize your data. No more scattered spreadsheets or conflicting reports—one source of truth. ? Make data quality a teamwide responsibility. Data isn’t just an ops problem. If marketing and sales don’t care, nothing improves. The best RevOps teams have data that everyone trusts—because they built a system that works across teams. What’s the biggest data quality headache at your company right now? Drop it in the comments. Let’s fix this together. P.S. Our 2025 State of RevOps Survey: Data quality’s impact on GTM execution dives deeper into why companies STILL struggle with data quality and how high-performing teams are solving these challenges. #RevOps #DataQuality #MarketingOps #SalesOps?

Thanks for the shoutout Troy Munson ?? Cheers to the team at Dimmo ?? for making it easier for teams to get their hands on the right tools without the sales cycle marathon. If you’re in RevOps and still wrestling with dirty data, automation nightmares, or GTM chaos, Openprise has your back. Who else is excited to see this level of buying transparency become the norm?

RevOps community building, Mardi Gras vibes, and building an actual float in New Orleans? Yes, this is really happening! Check out Matthew's post for more info ??

We are gearing up for an epic week at #AdobeSummit! We’re diving into all things Marketing Ops, Buying Groups, and Data, and we want to meet you!? P.S. Book a meeting with us, and you could win a pair of Ray-Ban Meta AI Glasses! ?? Who’s in?

?? 59% of RevOps pros say leadership roadblocks AND resource issues are to blame. Truth is: Marketing and sales often can’t even agree on what “good data” means. And if no one agrees, no one trusts it. We’re revealing what’s really standing in the way of data confidence in the 2025 State of RevOps Report. Get it here: https://bit.ly/3X125iK

Work where your voice matters, your ideas count, and your career actually grows. At Openprise, we’re not just building tech—we’re fueling the RevOps revolution. Our team is made up of bold, curious, and innovative minds who love solving big problems (without the corporate nonsense). Why Openprise? ? Inc. Magazine Best Workplace Award Winner (3 years running!) ? 4.9/5 rating on G2 (customers love us just as much as our team does) ? Unlimited PTO, remote-friendly, and actual career growth—not just a promise Check out our open roles: https://bit.ly/3zzeI9a

RevOps leadership isn’t for the weak. You’ve got: ?? Endless data debates ?? “But it worked before” resistance ?? Playing therapist between sales and marketing The latest RevOps Circle episode dives into the dark side of RevOps leadership—aka everything we all deal with daily. Highly recommend for some solid insights. ??: https://bit.ly/41zbeS1