Next Wednesday, November 6, I am presenting at Josh Ellars' OpenGTM ?? #RevOps Tech Demo Day - looking forward to share what we are doing for meaningful customers and their #salesops, #revops and #marketingops teams!
Current systems don't really help sales or marketing to prioritize. Say you have a lot of #leads, maybe because you offer a free-tier product: these will often be clouded by a lot of personal emails, not fully enriched, not prioritized.
Only when you de-anonymize, clean, enrich, prioritize and make sense of the data, sales start to increase. For instance when we at Scalestack do this for customers, and we help them not only de-anonymize but also detect teams or buying groups (e.g. relationships between the leads), that's when we see a game-changing increase in collaboration between marketing and sales, and higher growth.
Next Wednesday we are going to talk about this and more examples about how our AI-powered orchestration platform helps sales with an increased focus (right accounts and leads at the right time), and better information to prospect (reduced time for research) for customers like MongoDB!