Opendorse

Move your mind forward. ?? In collaboration with Movember, we’re excited to unveil MindMoves, providing mental health education and resources to student-athletes. https://lnkd.in/g6fFnBDV

Athletes give their all on the field, and now, we’re helping them bring that same focus to their mental health. Movember and Opendorse present MindMoves, a new program designed to support the mental health of college athletes and open the conversation on mental health in sports. Learn more at movember.com/mindmoves

Honored to be named a 2024 SBJ Best Places to Work in Sports finalist. ?? The honorees represent a wide range of sports industry segments, from major league teams to behind-the-scenes companies. https://lnkd.in/gkJiEsUw

Great day with The University of Texas at Austin and the Brand Innovators team hosting a Sports & Culture Summit. Thanks to Trey Holder and Sarah Baumgartner for the amazing hospitality and opportunity. Enabling brands, college athletes and their fandom to connect in authentic and meaningful ways is an emerging opportunity that creates engagement for niche audiences at scale. Awesome to spend a day with these folks and Opendorse was excited to participate. On a personal note, saw another two Heisman trophy’s so adding that to the collection.

???♂? Inside "The Hidden NIL Economy" Comparing Washington Post NIL Data to Opendorse NIL Data. (the 3rd stat comparison is my favorite) Jesse Dougherty and the Post Sports team did some investigative journalism to find extract real NIL insights from top NCAA programs -- I wanted to see how their dataset compared to ours at Opendorse. Here's the full story: https://lnkd.in/e2tNfWer #NIL #College #Sports #NCAA #WashingtonPost

Maximize Your Impact This Bowl Season Discover how brands are using athlete partnerships to elevate their bowl season impact, as fans travel far and wide to support their teams and experience new cities. https://lnkd.in/g4maQ2Ff

Women's sports are on the rise ?? The past year has delivered record-breaking viewership, media interest, and revenue across the women's sports landscape. This trend extends to NIL and athlete marketing. Opendorse has witnessed expansive commercial growth for female athletes throughout 2024, as new brands look to join the movement and embrace their influence every day. And with the college winter championships and basketball season around the corner – there's no slowdown in sight. Start here to see how your brand can partner with the most influential athletes in sports: https://lnkd.in/gaQd_EaJ

The landscape of marketing is constantly evolving, and within this realm, college athletes are emerging as influential figures, particularly as micro-influencers. While they may not have the same level of fame as headline-grabbing athletes, the data on micro-influencers speaks volumes. Research shows that micro-influencers drive up to 60% more engagement compared to their larger counterparts, presenting an attractive option for brands seeking authentic connections with their target audience. Marketers are increasingly turning to micro-influencers, with 44% preferring them for their cost-effectiveness and superior engagement rates, highlighting the unique value proposition these athletes bring. On platforms like Instagram, micro-influencers achieve an impressive average engagement rate of 3.86%, significantly outperforming mega-influencers at 1.21%. Moreover, 82% of consumers express a greater likelihood of following recommendations from micro-influencers over more prominent figures, underscoring the ability of college athletes to drive tangible marketing results and establish genuine connections with their followers. At Opendorse we recognize the potential of collaborating with these up-and-coming stars. By harnessing the authenticity of college athletes as micro-influencers, brands can access highly engaged audiences who are deeply dedicated to their favorite athletes and teams. Let’s seize the power of micro-influencers in marketing strategies. The future holds promising opportunities for building meaningful relationships with audiences that are boundless. #MicroInfluencers #CollegeAthletes #InfluencerMarketing #BrandEngagement #NIL #Authenticity #SportsMarketing #AthleteMarketing #AthleteMedia

As the Election approaches, a new wave of influence is emerging—college athletes are using their platforms to engage young voters and advocate for the issues they believe in. Beyond this election cycle, college athletes have become a staple cause-based marketing initiatives across the board. We break down how athletes drive results for their cause-based partners with: ?? Increased authenticity ?? Targeted reach to Gen Z ?? Grassroots engagement ?? On-campus influence

Driven by purpose, the rise of athlete-activists is shaping a new era in cause-based marketing. ?? Read more in our latest blog, “How Athletes Positively Influence Cause-Based Marketing Campaigns.” ?? https://lnkd.in/g6Zw-cVN