Open Late Collective

Alongside our 'Done For You' services, we mentor managers and leaders to coach them in building out CX playbooks and brand experiences! We understand this can be a daunting task, but when you work with us at Open Late Collective, you have our full support. As an outcomes-focused agency, Open Late made a significant impact on Taste Salud: ?? $15k Saved ?? 200 Hours Saved ?? 6k Resolved Conversations with Automation ?? 50% Decrease in First Response Time Want these kinds of results for your own brand? Inquire to work with us! We love becoming CX besties and helping you BUILD DOPE experiences! #CustomerExperience #CX #Mentorship #OpenLateCollective

?? Is SMS marketing worth the investment for your brand? The answer: it depends on how you use it ????♀? While SMS boasts impressive open rates and potential ROI, it's an expensive channel that requires strategic, mindful execution. Each message comes at a cost, unlike email marketing, making thoughtful, value-driven communication extra crucial. ALSO! Brands REALLY understand this: SMS is personal - your customers have entrusted you with their phone numbers, expecting relevant and non-intrusive content. Missteps in frequency or content can harm trust and make your brand seem disconnected. The key? Prioritize quality over quantity, sending impactful messages only when it truly counts. Want to learn how to leverage SMS effectively and ethically? Then be sure to watch this video all the way and follow us for more tips like this! ? #sms #marketingstrategy #ecommerce #dtc

Practice what you preach, right? ???? At Open Late Collective, we LIVE and BREATHE Brand, CX, and Marketing, so when it came time to launch our new site, we knew it had to deliver the ultimate customer experience. From seamless navigation to a fresh, bold look, every detail was crafted with YOU in mind. After all, we can’t call ourselves CX experts if we’re not leading by example. Go ahead, check it out, and let us know what you think! ?? www.openlatecollective.com Shoutout to our girl Nikki from Buzz and Banter Studios for bringing our vision to life ?? #marketingagency #ecommerceagency #ecommercemarketing #womenownedbusiness #ecommercebusiness #marketingstrategy

Investing in customer experience (CX) is a game-changer for e-commerce brands. It’ll help boost not only your retention and conversions, but also social aspect of your brand! ?? It’s not as often talked about, but it’s a valuable metric to be following. We fully dive into reasons why your business should be thinking and utilizing great customer experience! Don't underestimate the power of CX—it’s your path to lasting success! ?? #CustomerExperience #EcommerceMarketing #CXMatters #DigitalGrowth #ROI

Still riding the high from SheInnovates last week in NYC! As one of the brain children of our founder Jess Cervellon and her business partners, Dillon Duchesne and Nicole Harvey, this summit is a true labor of love. We were honored to show up as a team to help make it all happen and participate. The Open Late Collective crew traveled from all corners to participate in this unforgettable event. From leading conversations to supporting behind the scenes and connecting with attendees, we were proud to contribute to a space where 135+ women came together to inspire, empower, and level up. Our team highlight? Meeting the incredible Margaret Josephs. Hearing her entrepreneurial journey and resilience left us all inspired—not just for what’s next at Open Late, but for the community we’re helping to build. SheInnovates is more than an event—it’s a movement to unite and elevate women in business, and we’re grateful to be part of it. Huge thanks to the speakers, sponsors, and attendees who made it so memorable. West Coast next? ??

Still on a high from our second SheInnovates last week brought to you by Midcoast & empowHER ! So extremely grateful for the 135+ women that came out to support, uplift, and celebrate one another! ???? Here’s a little recap: Patricia O. of Truly Free Market kicked us off with an energy inducing chat about her career and how Truly Free will change the game in social commerce. Loretta Soffe had us all in tears with her inspiring stories about being a leader, climbing up the corporate ladder and chasing your dreams on your terms all while raising a family and prioritizing your personal life as well and the sacrifices that come with it. You truly can have it all. Margaret Josephs is a strong, intelligent, hilarious and inspiring entrepreneur. She commanded the room and was so gracious with her time. Thank you, thank you. Sarah Grosz and Callie Tivnan joined Jess for a session on affiliate and influencer marketing. Showcasing different tactics and strategies that any brand can use. Unreal! Liz Tverskoy and Kristen Chard of Google took us through how Google is changing the game for onsite experiences and dove into the world of AI and what’s to come. (Exciting) Amanda Kwasniewicz of Yotpo and Piper Martz walked us through CX and Retention strategies that actually win and crush and had an exciting Oprah moment for the ladies in the room afterwards ???? Stacy (Lippin) Kestin and Hattie G. shared inspiring stories about wellness and taking care of yourself in and out of the work place. Dara Denney of Motion (Creative Analytics) showed us creative strategies and tactics that WORK. She closed out the day with an extremely interactive session that had us all begging for more. Gorgias Zendesk Aspire Sticky Digital Signifyd AfterSell by Rokt CQL Horatio hosted workshops helping us women with ecommerce tactics across retention, CX, ai and growth marketing to help us all win. I can’t wait to share more about the conversations that came out of those. Shout out to our other sponsors for providing activations, libations and vibes for the ladies FERMàT Sharma Brands Recharge Open Late Collective And can’t forget our giveaway providers Caraway Home , Lola, Saatva , FitBiom, and Dame for the fun raffle we had at the end of the day that had us all screaming and on our feet!!! We are going to keep this going. So much more to come. West coast next? ?? Be sure to sign up for our email list at www.midcoast.community Jess Cervellon Nicole Harvey Louise S.

Effective retargeting is done by collecting data from email, SMS, social media, and on-site activity. When used strategically, this data can be used to reconnect with potential customers and guide them back to complete their journey ↓Here are some of our favourite ways to re-target customers ???Email & SMS: Identify customers who have opened your messages but haven’t yet clicked through. Retarget them with special offers, new arrivals, or exclusive content to reignite interest! ???? ???Social Media Insights: See which posts, products, or services are getting the most engagement. Run targeted ads to re-engage users who have liked, commented, or saved your posts but haven’t made a purchase. ???Website Tracking: Track site visits and shopping cart activity to remind customers of products they showed interest in but didn’t buy. Retargeting ads with “You left something behind!” messages are proven to drive higher conversions. ?? ???Personalization with Data: The key to effective retargeting is delivering a tailored message. Use browsing history, past purchases, or recent interactions to personalize your outreach. The more specific and relevant, the better! Retargeting ensures your brand is there and keeps you top of mind when customers are ready to buy, helping you capture conversions that would otherwise slip through the cracks. After reading this, are you going to make some changes to your retargeting your strategy? Follow us for more e-commerce marketing tips! ?? #RetargetingTips #RetargetCustomers #EcommerceTips #MarketingTips #EcommerceBusiness #EcommerceMarketing #CustomerJourney

Less friction = increased conversion rates!!!?? The easier you make it for customers to buy, the less friction they experience, and the more they’ll return. ???Think mobile optimization, guest checkouts, and smart payment options. Streamlining the buying journey isn’t just a nice touch; it’s a game-changer. Keep things simple and watch those conversions climb! Follow us for more CX tips that turn browsers into buyers ?? #EcommerceMarketing #MarketingGrowth #BrandGrowth #CustomerExperience #ConversionBoost #CheckoutOptimization #CXTips

You know you should be using consumer insights to inform your strategy—but how do you actually go about it? Don't miss this Dry Atlas webinar with expert?Jess Cervellon. You’ll discover: - How to gather meaningful consumer insights that go beyond surface-level data - Key techniques to interpret insights for actionable brand decisions - Ways to evolve your brand strategy based on changing consumer behavior Save your spot via the registration link below.

”Is customer experience really that important?” Uhhh, YAH! Today’s consumers need more than just a product - they’re looking for a meaningful connection ?? Okay, what the hell does that mean? Let’s break it down ↓ In a world where countless brands compete for attention, it’s no longer enough to rely on product quality or pricing alone. Consumers are asking: Why should I choose you? ?? A great experience answers that question by making them feel seen, valued, and inspired every time they interact with your brand ?? Customer experience touches every corner of your business: it’s the inviting aesthetic that draws them in, the brand values that align with their own, the customer service that makes them feel valued, and the initiatives that show you care. → When these pieces come together, they create a sense of belonging—and that’s what keeps customers coming back. Remember: loyalty isn’t bought; it’s earned. So, if you’re focusing on growth, start with your customer experience. It’s the best investment you can make for a brand that stands out and thrives ?? No matter the industry of your e-comm brand, your main priority is making sure your customer is HAPPY. Want more tips like this to help you navigate your journey? ??Then girl, hit the follow button so you don’t miss any more of my tips and tricks! #customerexperience #marketingstrategist #ecommerce #cx